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You are here: Home / Passport / Passport Travel Marketing & PR #001: Social Media Marketing

Passport Travel Marketing & PR #001: Social Media Marketing

June 18, 2017 by Chris Christensen and Leif Petterson Leave a Comment

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This first episode of the Passport Travel Marketing & PR podcast features an interview with Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.

Tim works as a brand consultant, advertiser, publicist, photographer, videographer, freelance writer, social media manager, strategist, and marketer, in both English and Spanish through his brand Marginal Boundaries.

Tim has been traveling since 1999 and traveling full-time as a location independent digital nomad since 2008. He has lived in Bulgaria, Colombia, Mexico and the United States.

We talk about the difference between just getting an intern to handle your social media and actually creating an intentional and appropriate social media strategy. In the travel space, selling something like a 2 week long cycling tour is very different from selling a t-shirt. Travel does not tend to be an impulse buy and this has to inform your social media strategy.

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Related Posts

  • Passport Travel Marketing & PR #037: Social Media Marketing
  • Passport Travel Marketing & PR #025: Black Travel
  • Passport Travel Marketing & PR #035: Email Marketing

About Chris Christensen

Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.

About Leif Petterson

Leif Pettersen is an award-winning travel & tourism marketing professional, author, humorist, and world traveler from Minneapolis, Minn. He has traveled through 56 countries and lived in Spain, Romania, and Italy.

Pettersen was a silver medalist at the 2014 International Jugglers’ Association championships, loves chocolate, hates pickles, types with exactly four fingers, and can escape from a straitjacket. He has not vomited since 1993, making him a consummate travel journalist and excellent party guest. His first solo, book-length project, BACKPACKING WITH DRACULA, is available on Amazon.

Filed Under: Passport

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