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Interview of Michael Collins of TravelMedia.ie about creating a content marketing strategy in the travel space.
TravelMedia.ie is a specialist travel PR, marketing, events, social media and communications company – working with tourist boards, airlines, tour operators, travel agents and other travel specialists, exclusively in the Irish market.
Michael has worked in the travel and media industry since 2001. During this time he has worked as a travel journalist, editor and publisher (Backpacker, Abroad & Irish Business Traveller magazines).
He has worked in television and radio as a presenter and travel expert and he sits on the International Advisory Committee for the French Tourist Board.
Michael is a regular speaker at travel and media conferences – Travel Centres, DMX, Worldchoice, TBEX. 2015 Michael was the keynote speaker at TBEX Costa Brava.
Google Analytics graph mentioned in the episode
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Louise Lafleur van Noord says
Loved this Podcast. I’m a student at McGill in Montreal (Content Marketing class) and our teacher asked us to listen to this Podcast. It’s easy to listen to Michael, great speaker…
Chris Christensen says
That’s pretty fun to hear. Greetings to your class – Chris