What does PR practice look like in an age in which the death of the press release is widely discussed? The next episode of Circle of Fellows explores how to identify influencers among journalists and other media professionals who cover your industry and build ongoing relationships with them, through social media channels like Twitter, Facebook and LinkedIn. We’ll address other changes to PR in the wake of social media. The panel includes Alice Brink, Christopher Bunting, Mary Ann McCauley, and Brad Whitworth.

Watch the episode live here or on YouTube and submit questions on Twitter using the hashtag #COF14.  The broadcast will be available afterwards as an audio podcast here on the FIR Podcast Network (be sure to subscribe) or on YouTube.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio