How is the changing face of video changing the way brands are communicating? Join me once a week for Interviews and twice a week for quick news as we explore this topic together. My podcast is called YouTubular Conversations and covers all types of streaming video from YouTube to Facebook. I’ll have fresh interviews every Thursday and quick news segments every Monday and Saturday. YouTubular Conversations is proud to be part of the FIR Podcast Network.
Brand influence through video has never been stronger, yet traditional TV and cable is dying, as People Using Television (PUT) declines. I’m staying on top of all the streaming video trends and reporting back on what I’ve learned. YouTubular Conversations covers the entire YouTube ecosystem exploring how streaming video is developed, produced, promoted, deployed, monitored, monetized, and shared; the only thing I don’t cover is the nuts and bolts of video production.
Understanding the changing relationship between content formats, talent, content networks, and the role of advertising is critical to all communicators and the brands they serve. Today typical moderately known (Top 5000) YouTubers (e.g., talent) may have an audience and reach far greater than a typical TV show. While the top 20-30 network TV shows have strong audiences, many of the Top 5000 YouTubers have stronger results (more episodes, but shorter content). I’ve also found that while major consumer brands that have YouTube channels may have far viewer subscribers than less known and often home-spun brands, the top shows are releasing a lot of videos.
I have a masters from the Interactive Program at the NYU School of Film & TV, and an MS in Marketing from SNHU. I have researched the future of media and it’s impact on advertising. I have worked in marketing and communication for more than 30 years including work with HubSpot Labs, Momentum Machines, AT&T, Paramount Home Pictures, KMPG LLC, Commodore USA, New York Water Taxi and The Food Film Festival. Find me, Harry Hawk @hhawk or email me at HarryHawk@gmail.com.