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However, both platforms have unique features and appeal for millennials and Gen X. It’s a good idea to at least play around with these tools, see how some top brands and influencers are leveraging the two for branding. Listen in as I discuss the questions with Vignesh, Snapchat and Instagram expert:
The 98th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
- How different are Instagram and Snapchat from other social media platforms such as Facebook and Twitter?
- How is the adoption of these platforms in India – individual and business?
- How is Instagram being used by businesses?
- How is Snapchat being used by businesses?
- Are there any Instagram influencers in India? What are they doing right? What is their success mantra?
- Are there any Snapchat influencers in India? What are they doing right? What is their success mantra?
- What’s the road forward for Instagram & Snapchat in India?
- What are the opportunities for Instagram &Snapchat in India?
- 5 Tips for people who want to get started on Instagram.
- 5 Tips for people who want to get started on Snapchat.
Links
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Businesses doing well on Instagram:
- Kingfisher (@kingfisherworld)
- Paper Boat Drinks (@paperboatdrinks)
Brands using Snapchat well:
Instagram Influencers
- Shivesh (@shivesh17) – Baker and Food Blogger – Consistency
- Abhinav (@abhinavinsta) – Travel Photographer – Filters
Snapchat influencers
- Tanmay Bhat (@thetanmay) – Comedian
- Miss Malini (@missmalinisnaps) – Fashion blogger
5 Tips for people who want to get started on Instagram
• Maintain Consistency
• Use relevant Hashtags
• Engage on other’s post and build relationship.
• Live
• Make use of filters
5 Tips for people who want to get started on Snapchat
• Invite friends to scan your Snapchat screen.
• Promote your Snapchat profile on other social media platforms.
• Post frequently on Snapchat and interact.
• Personalise the experience for your ideal Snapchat friends.
• Be creative and Tell a great story.
Tools for Instagram & Snapchat
You can share your feedback at: suresh@webmarketingacademy.in
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Podcast Manager & Podcast Editor: Bharani Dharan
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