Smartphone penetration in India was at 23.9% in 2015. It accounted for 69.1% of total mobile traffic. Even though India is today the second largest market for smartphones in the world, after China, only a quarter or so of the population has access to smart devices. Add that factor to others such as the lack of internet infrastructure, mobile connectivity issues, and other problems that plague our country, people think mobile marketing is not a major medium to consider. We believe they’re wrong. And We will tell you why.
Last week, we shared some hidden gems for SEO. This week, we are talking about some of the top resources for mobile marketers.
Welcome to the 48th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
Is your Biz mobile yet ? Get started here !
8. MMAF (Mobile Marketing Association Forum)
10. Marketing Profs
12. lighthouseinsights.in ,
13. IAMAI, Internet and Mobile Association of India
Let’s talk more
In a Forbes report, one of the factors contributed to the fast paced adoption of mobile phones in India is the innovative use of mobile devices by Indians – one of which is the “missed call.”
Missed call marketing campaign launched by the brand Hindustan Unilever in 2013 – The Kan Khajura Tesan.
You can share your feedback at: firstname.lastname@example.org
Editor : Bharani