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The Crisis Show’s first episode under the FIR umbrella on October 19, 2016 was hosted by Rich Klein (Rich Klein Crisis Management) with guests Tripp Frohlichstein (Media Masters) and Greg Brooks (The West Third Group).
The trio offered tips about who should be media trained inside businesses and organizations, some techniques for effective media training and examples of some leaders who performed well in crisis situations and some who did not.
All three agree that the most effective media training happens when “the seas are calm” rather than in the middle of a firestorm.
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