Media Bullseye Roundtable

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This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of “Key PR Measurement Trends in North America,” a webinar hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies FounderJennifer Zingsheim Phillips.
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In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing.

As always, we cover 3 topics in 30 minutes or less:

• The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. (Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.)
• The business model of The Information and what it tells us about the ability of the media to develop successful economic models moving forward.
• The prospect that Facebook might be able to put a dent in clickbait headlines by changing its news feed algorithms.

(And my apologies for my own audio quality. For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.)
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In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Kevin Anselmo, Founder of Experiential Communications and fellow FIR Podcast Network show host.

As always, we cover 3 topics in 30 minutes or less:

• Pokemon Go. Enough said. Except for the time we spend talking about it, of course.
• The use of podcasts for student and alumni engagement in higher education — and what lessons that can teach us more broadly in public relations and communications.
• The use of social media by scientists. Or, as I think of it, theorems in 140 characters or less.

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In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Shel Holtz, founder of the FIR Podcast Network and Principal of Holtz Communications + Technology, to discuss the following 3 topics in 30 minutes or less:

• Viewers like online videos, but why don’t they want to watch news video? And what does it mean for communicators?
• Should public relations pros be working to get their organizations’ websites ready for virtual reality?
• Just how unprepared are organizations for crisis communications — and how can they improve?

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In this episode of the Roundtable, John Wall, VP of EventHero and co-host of Marketing Over Coffee, joins me to discuss 3 topics in 30 minutes or less:

• Facebook’s decision to provide political bias training to its staff
• Whether Reddit can go mainstream and attract big brand advertising
• What marketers can learn from the political movements in the UK and US that have brought about Brexit and Donald Trump

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In this episode of the Roundtable, Jen Zingsheim Phillips of 4L Strategies sits in the anchor chair, joined by guest co-host Kami Watson Huyse, Founder & CEO of Zoetica Media and co-author of Cause Marketing Essentials and the Road to Success. They discuss three topics in thirty minutes or less:

• Donald Trump revokes Washington Post press credentials
• Instagram officially announces its new business tools
• Pinterest Partners With Oracle to Measure Offline Sales

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In this episode of the Roundtable, I’m joined by Chuck Hester, Chief Communications Officer of Big Think Innovation and Managing Partner of Chuck Hester Enterprises, to discuss the following 3 topics in 30 minutes or less:

• The finding that most PR chiefs think print newspapers will survive.
• Research that shows that snackable content isn’t the only way to go and long form digital content can still thrive.
• An exploration of how corporate CEO’s should — and shouldn’t — use Facebook.

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In this episode of the Roundtable, I’m joined by Jen Zingsheim Phillips of 4L Strategies to discuss the following three topics:

• Whether PR professionals should be concerned about ad blocking.
• The impact on public relations on the rising role of social media curation of the news we see.
• A report that John Deere conducts employee morale surveys every two weeks.

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In this week’s Roundtable, I cover 3 topics in 30 minutes or less with Todd van Hoosear.

We covered a lot of ground, including:

• The lasting impact of CEO scandals on the reputation of the companies they once led.
• Why algorithms and humans both have flaws in surfacing news suggestions on social networks.
• New research that suggests people are just as susceptible to suggestions from influencers as those of friends.

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