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The tax filing season is on and Chartered Accountants have become the in-demand professional again. CAs can use digital marketing most effectively to educate people on proactive account management, tax filing preparation and checks, compliance and more all the while building credibility and thought leadership for themselves.
The 57th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Back on July 1, 2015 (66 th Chartered Accountants Day) Power Minister Piyush Goyal called Chartered Accountants the guardians of financial probity and vital players in the development of the nation. He emphasized on the critical role they play in the capacity of enablers – for businesses, governments, regulators and the stakeholders.
According to The Institute of Chartered Accountants of India (of which most CAs are members), the Chartered Accountant fraternity has grown to more than 2.35 lakh members.
ICAI
The Institute of Chartered Accountants of India was established in 1949 on July 1. It is the national professional accounting body of India that regulates the profession of Chartered Accountancy in India and standardizes accounting and auditing practices.
Do some keyword research on Google, Bing or Yahoo. You can even use a tool like UberSuggest or keywordtool.io to find out what people are searching for.
A big shout out to Vipin and Shalini of VipinShalini Co for giving me time on a busy Sunday. They are a small local agency that caters to startups and small businesses as well as individuals.
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Podcast Manager & Podcast Editor : Bharani Dharan
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