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As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama’s presidential election victories in 2008 and 2012, Axelrod has navigated significant communications crises and developed strategic messaging that moved millions. He shared these stories and lessons in a terrific book, Believer: My Forty Years in Politics. In an FIR Book Review, Kevin Anselmo and Chip Griffin talk about what they learned from the book and what it means for communicators across various industries. The podcast review is based on Kevin’s blog post about the book.

Believer: My Forty Years in Politics

Publisher: Penguin Press
Hardcover, 528 pages
Published February 10, 2015
ISBN-10: 1594205876
ISBN-13: 978-1594205873

Purchase at Amazon US (Kindle version), Amazon Canada (Kindle version), or Amazon UK (Kindle version).

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio