The media landscape in which communicators operate is in constant flux. (Just by way of example, has your company posted anything to TikTok yet? Have you even heard of it?) The various kinds of changes the environment goes through can be tumultuous, making it challenging for communicators to maintain alignment between their strategies and the channels and platforms available.
Four IABC Fellows will discuss these challenges as they relate to both internal and external communication on episode 48 of Circle of Fellows, the monthly panel discussion broadcast live (and then made available as a video replay and an audio podcast.) Among the topics the panel will discuss:
- Strategic content curation: How is content creation/dissemination continuing to change?
- Balancing personalization of content with reaching the broadest possible audience (i.e. bypassing general channels to speak to just like-minded people – how to break out of content bubbles)
- Co-creating marketing content with stakeholders through social media
- How to make informed decisions about frequency, channels, format
IABC Fellows participating in the broadcast will include John Deveney, Cindy Schmieg, Brad Whitworth, and Stacy Wilson. Shel Holtz will moderate.
You will be able to ask questions and share observations via Twitter by using the hashtag #COF48. The panel is set for noon Eastern Time on Thursday, August 15. If you can’t watch live, catch the video replay on YouTube or subscribe to the Circle of Fellows podcast wherever you get your podcasts for the audio version.
About the panel
In 1996, while on the fast track to a partnership in a growing PR agency, John Deveney opted to strike out on his own and form Deveney, a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies. Based in New Orleans, Deveney is particularly strong in the areas of crisis, healthcare, tourism, and hospitality. (After hurricanes Katrina and Rita, John led the only on-site communication operation and media center for both the City of New Orleans and the Louisiana Office of Tourism.)
Cindy Schmieg is an award-winning strategic communicator. With 30+ years of corporate, agency, and consulting experience, Cindy now teaches online within the Communications Master Degree program at Southern New Hampshire. She has served in many IABC leadership roles and today serves as IABC 2018 Gold Quill Awards Chair.
Brad Whitworth is a communication manager at Hitachi Vantara. A communication coach at the Stanford Graduate School of Business, Brad was most recently an executive communication manager at Hewlett Packard Enterprise. Before that, he was senior communication manager at Cisco Systems. Before Cisco, Brad led communication programs at HP, PeopleSoft, and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.
Stacy L. Wilson, ABC – Stacy helps clients get more ROI from their technology investment; specifically leveraging technology for collaboration and communication. She focuses on the people and process sides of intranets and digital workplace, including strategy, governance, usability, content, and adoption. She works for global, Fortune 1000 clients, particularly those with a lot of employees who don’t sit in front of computers; for example, industries such as mining, oil & gas, healthcare, utilities, manufacturing, etc. She is an international speaker and enthusiast of bluegrass music, hiking, food, and whiskey.