In episode 100 of #ThoughtLeaderLife, Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), issues a shout-out to Michael Procopio (@michaelprocopio), who started #TLL with him in 2013. Also in this episode, Mitchell formally introduces his co-host for the month, #ThoughtLeader Kami Huyse, CEO of Zoetica Media (http://www.zoeticamedia.com). This month, Kami has lined up four #ThoughtLeaders to guest on the show to talk about cause marketing and how it can drive success for companies. Mitchell says that cause marketing is an opportunity to tie the company to the community and be in a situation where everybody benefits. Kami emphasizes that cause marketing should not just be part of the company DNA, it should be something the company and its employees are genuinely passionate about. It should represent what the company and its people stand for.
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of AhaMessagesTM from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.
• In cause marketing, it’s a win-win-win! @kamichat #TLL
• Company, Community, Cause – that’s your Triple C. @happyabout #TLL
• People sense what’s real and what’s not. They sense genuineness vs. being there just to make a buck. @kamichat #TLL