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Better engagement improves relationships with stakeholders. Building gameplay around your video can improve the effectiveness of your message making it easier to communicate. Since games can provide a formative assessment you can also use the results to “prove” that your video had an impact.

Some of the largest businesses in the world are already using Kahoot! at the highest Level to improve training, professional development and internal communications – Jamie Brooker

Jamie Brooker Founder and CCO of Kahoot!

One Game Leads To Another – Which Leads to Learning

A series of games + videos delivered over several months could be a KPI demonstrating your out-reach is having a tangible and lasting impact. Kahoot! is an educational engagement and learning brand. Its product is more than a tool for classrooms; listen to this episode and learn why.

Gaming Improves Your Video

Taking your internally or externally released videos and adding gameplay can enhance them, improving retention of both the material and the audience. Gameplay can also turn the underlying material into knowledge that fun or interesting. In group sessions gameplay can drive collaboration and team work.

Embedding your next video into a game can make it more engaging – Harry Hawk

Kahoot!’s pedagogy encourages learners to make their own games in groups to challenge their peers with, encouraging collaboration and creativity – Jamie Brooker

Making your own game can be a game in itself – Jamie Brooker

Gameplay “Beats” Video

Video is engaging and immersive yet gaming often leaves video “in the dust.” – Harry Hawk

Gameplay proffers deeper engagement and immersion and in a multi-tasking social setting Gameplay still delivers, often better than a uni-tasked non-social environment.

Working Together: Gaming + Video

Video and Gaming can not only co-exist, one can enhance the other. At their core gaming and video are both environments for storytelling. Most high profile games start with a bit of storytelling setting the stage and triggering the action.

We tested our gaming environment “Kahoot!” in schools, to prove the engagement model before launching – Jamie Brooker

Kahoot! encourages players to “look up”, creating an engaged, collaborative and loud learning space – Jamie Brooker

I speak with Jamie Brooker the Chief Creative Officer and Founder of Kahoot!. Started as an educational learning platform, today Kahoot! has over 15 Million publicly accessible games and 40 Million active users every month. He talks about the use of Kahoot! in classrooms and workplaces, and how their passion for learning can help your communications strategy.

Why Kahoot Can Improve Your Communications Strategy

Kahoot! can help even if you are not making videos. Kahoot! can help you in creating engaging presentations to drive home the key points for your next meeting. You can also create a Kahoot! game with your internal team if you are looking to help educate broader external stakeholders around topics critical to your corporate mission.

Businesses that use Kahoot! will enable us to keep the product free to our educational users – Jamie Brooker

Any tool that can help today’s students focus and engage in the classroom is going to be up to the task of getting disengaged employees focused on important meetings, training and key takeaways. It can also create content for external stakeholders.

A fun learning based game could be part of your onboarding process – Harry Hawk

Educational Engagement could be part of your Inbound Marketing Program – Harry Hawk

Some of the largest businesses in the world are already using Kahoot! at the highest Level to improve training, professional development and internal communications – Jamie Brooker

Real World Example

@WXPaediatrics @johnsonmich18 staff enjoying the Kahoot quiz on day 1 of paediatric medicines awareness week pic.twitter.com/fJ6O4oqKqn

— Kristy McKeon (@Stowkristy) March 27, 2017

Links:

Kahoot! Make Learning Awesome

Jamie Brooker on Twitter

Podcast: Play in new window | Download (Duration: 33:46 — 15.6MB) | Embed

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About Harry Hawk

Harry Hawk is a marketing consultant focused on cross channel attribution, paid social, community building and content strategy. As an Adj. Prof (CUNY + SWCCD) he has a focus in Hospitality, Business, eCommerce & Event Management/Planning.

Harry has a diverse range of clients in Robotics, Logistics and Baking. Harry has worked with many companies including HubSpot Labs, Momentum Machines, Phillip Morris, Paramount Home Pictures, NY Water Taxi, and many other startups.