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You are here: Home / Inside PR / IPR 549: Why do Some PR Pros Do Bad Things?
Inside PR podcast

IPR 549: Why do Some PR Pros Do Bad Things?

July 14, 2021 by Martin Waxman Leave a Comment

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Look. Most communications professionals have the best intentions and behave in an honest and ethical way.

But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry.

Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers  and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest.

And because social media has given us all a voice, we need to make sure we think through the consequences of how we use it.

That’s what we talk about for this week’s podcast.

We got the idea from a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency’s clients have a vested interest.

In our opinion, this contravenes many PR codes of ethics and standards including PRSA, CPRS and the Global Alliance to name a few.

Have a listen and let us know what you think.

And if you want to dig deeper, check out Gini’s Spin Sucks post on the subject.

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It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com,

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR 548: What I want isn’t important. It’s about what you want by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio

Filed Under: Inside PR Tagged With: ethics, Gini Dietrich, Inside PR, Martin Waxman, transparency

Share Your Comments on Inside PR

Subscribe to the Inside PR Podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

Subscribe to Inside PR on Apple Podcasts
Subscribe to Inside PR on Spotify
Subscribe to Inside PR on Google Play

It's Your Turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com.

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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