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Facebook Watch

Facebook is rolling out a new “Watch” tab on the mobile app to feature short form, more professional videos. But what will be on it? Variety profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however,  is one of the lucky people with early access – and she reports that her “Watch” tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini’s first set of feeds suggests that the algorithm will give people the kind of content they consume (if not deserve). If you click on dreck in your Facebook feed, expect to see dreck in your Watch tab. If you click on more intelligent news and videos on your newsfeed, expect to see something more thought provoking in the Watch tab.

The Future of Voice Search and AI

We have entered the era of voice search. And we talk about its implications. One thing is clear: voice search will require marketers to think differently about the content they create and the placement they seek in a voice search environment. Think about the way you interact with your voice devices like Alexa and Siri right now. Do you ask a question and then go to the first result you hear? Or do you ask it a series of questions? We think that success in the era of voice search will be rely on finding a way to be useful in a conversational mode – to have the most useful content that will surface as users interact with their voice interfaces.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio