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International Women’s Day (IWD) coverage on YouTube and VR video (e.g., 360 degrees) where both covered this month in the Official YouTube Blog. I found it interesting that IWD and content with lots of video game related programming appearing (editorially) so close to each other.

International Women’s Day

The IWD post was published on March 7th. YouTube promoted IWD with this hashtag #HerVoiceisMyVoice and a custom graphic

They created this 01:28 minute video (to date it has more than 4.4 Millon views). They hared a link to many others https://www.youtube.com/youtube  and encouraged their publics to “Today, we invite you to share a video [Twitter link] of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!”

360 Video

The post is about 360 video but it is entitled Step into the games with new VR videos. The VR Video post was published on March 10th. As I noted above, I find given all of the contravesty and animus around Gamergate that YouTube would publish official blogs about both topics so close to each other. I can only assume the closeness of the publication dates was intentional to show support for both communities.

As YouTube have done in the past, the blog promotes a playlist of videos that are in the VR format. Some videos where in the 8k resolution which I wasn’t able to stream at 8k. I did view a few of the 4k videos on my laptop; the resolution was impressive. Using the 360 view field with a mouse cursor is a bit halting as I would often forget and mistakenly click causing the video to pause (and ads to load). I’m sure the experience with a VR headset is better.

I don’t play video games often or even recently although I love watching others play them. It was a great way to see some of the story lines in the games. The playlist is certainly worth checking out even if you don’t have a VR headset. If you do, it’s time to break it out.

Links

The Official YouTube Blog

2017 YouTube International Women’s Day blog post by Danielle Tiedt, Chief Marketing Officer at YouTube

Step into the games with new VR videos by Ryan Wyatt, Head of Gaming Content

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About Harry Hawk

Harry Hawk is a marketing consultant focused on cross channel attribution, paid social, community building and content strategy. As an Adj. Prof (CUNY + SWCCD) he has a focus in Hospitality, Business, eCommerce & Event Management/Planning.

Harry has a diverse range of clients in Robotics, Logistics and Baking. Harry has worked with many companies including HubSpot Labs, Momentum Machines, Phillip Morris, Paramount Home Pictures, NY Water Taxi, and many other startups.