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You know what you know – and if you’re lucky, you know what you don’t know. But do you know what affects what you know without you knowing it?

Try saying THAT five times fast! It’s a mouthful. Lots of “knows” in there! 

This might be easier: do you ever sit back and think about where your knowledge, decisions, and understanding are coming from—and if all of that information is accurate?

We all have internal biases and are prone to errors in decision-making. So do the people we work with.

And that means we often don’t know everything we really NEED to know about a situation we’re developing a plan for.

This is how the things going on inside our heads, and the things we have nothing to do with can influence the quality and success of our communications plans. Plus, we have to know how to mitigate the damage it can cause. This is what we’re going to discuss on this week’s episode of the Spin Sucks podcast. 

Resources Included

• How To Identify Cognitive Biases
• The Curse of Knowledge
• Conducting A Context Audit
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio