Inside PR https://www.firpodcastnetwork.com/inside-pr/ Inside PR is a weekly look at Public Relations and where it intersects with business and technology Sun, 13 Nov 2022 21:52:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Martin Waxman, Gini Dietrich, Joe Thornley clean episodic Martin Waxman, Gini Dietrich, Joe Thornley shel@holtz.com shel@holtz.com (Martin Waxman, Gini Dietrich, Joe Thornley) A weekly podcast exploring Public Relations and its intersection with business and technology Inside PR https://firpodcastnetwork.com/wp-content/uploads/powerpress/coverart-insidepr-itunes.jpg https://firpodcastnetwork.com/inside-pr/ TV-G Toronto, Canada, Ottawa, Canada, Chicago, IL, USA Toronto, Canada, Ottawa, Canada, Chicago, IL, USA 82122195 Inside PR 557: Trends We’re Watching in 2022 https://www.firpodcastnetwork.com/inside-pr-557-trends-were-watching-in-2022/ https://www.firpodcastnetwork.com/inside-pr-557-trends-were-watching-in-2022/#respond Tue, 14 Dec 2021 22:46:05 +0000 https://www.firpodcastnetwork.com/?p=14049 Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it’s not that dramatic, really. But Gini,... Continue Reading →

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Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays.

It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications …

OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months:

  1. Natural language generation and AI writing assistants
  2. Values-based communication and leadership counsel
  3. Impact and consequences of social media algorithms

Check it out and let us know what you think and what other trends you may be seeing on the horizon.

This is our last show of 2021 and we’d like to say a big thank you for listening and for supporting us.

Before we go, here’s that link to Janelle Shane’s AI Weirdness Advent Calendar.

And here’s one more AI Weirdness post, predictions for future top-selling toys.

And now, in the spirit of brevity (and the season), we want to wish you all a wonderful holiday and all the best in the new year.

Stay safe. Stay healthy. And stay tuned :).

We’ll be back with more bi-weekly episodes in 2022!

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com,

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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Inside PR 556: Protecting Your Intellectual Property https://www.firpodcastnetwork.com/inside-pr-556-protecting-your-intellectual-property/ https://www.firpodcastnetwork.com/inside-pr-556-protecting-your-intellectual-property/#respond Wed, 10 Nov 2021 13:45:10 +0000 https://www.firpodcastnetwork.com/?p=13987 Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading →

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Inside PR 555: Facebook – decaying from the Inside? https://www.firpodcastnetwork.com/inside-pr-555-facebook-decaying-from-the-inside/ https://www.firpodcastnetwork.com/inside-pr-555-facebook-decaying-from-the-inside/#respond Wed, 20 Oct 2021 14:42:42 +0000 https://www.firpodcastnetwork.com/?p=13877 In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom... Continue Reading →

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In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?

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Inside PR 554: Social Content Meets the Sound of Silence https://www.firpodcastnetwork.com/inside-pr-554-social-content-meets-the-sound-of-silence/ https://www.firpodcastnetwork.com/inside-pr-554-social-content-meets-the-sound-of-silence/#respond Wed, 06 Oct 2021 15:19:59 +0000 https://www.firpodcastnetwork.com/?p=13849 Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading →

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Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media?

Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order for them to achieve decent business results.

That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.

TL;DR version: Your content marketing strategy needs a balanced and integrated approach.

Have a read, then have a listen and let us know what you think.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com,

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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Inside PR 553: Ethically, Legally, Responsibly https://www.firpodcastnetwork.com/inside-pr-553-ethically-legally-responsibly/ https://www.firpodcastnetwork.com/inside-pr-553-ethically-legally-responsibly/#respond Thu, 23 Sep 2021 15:20:58 +0000 https://www.firpodcastnetwork.com/?p=13824 Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

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Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

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Inside PR 552: Envisioning Your New Workplace https://www.firpodcastnetwork.com/inside-pr-553-envisioning-your-new-workplace/ https://www.firpodcastnetwork.com/inside-pr-553-envisioning-your-new-workplace/#respond Tue, 07 Sep 2021 22:35:45 +0000 https://www.firpodcastnetwork.com/?p=13793 It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That's what we talk about on Inside PR episode 553.
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It’s fall and there’s always a hint of excitement in the air. At least it should be.

But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise.

How will you communicate your decision to your team?

Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR.

Gini Dietrich, Joe Thornley and Martin Waxman talk about:

  • The importance of having a communicator in the room when workplace decisions are being made.
  • Why organizations need to listen closely and pay attention to people’s reactions.
  • Giving employees an opportunity to voice their opinions and know they’re being heard, rather than simply feeling they’re being talked at.
  • Creating a culture of empathy by understanding people’s situations, anxieties and fears.
  • Being flexible and letting people know nothing’s set in stone and that you’re prepared to adapt if need be.

What do you think? Share your thoughts in the comments below.

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Inside PR 551: The Future of the PR Industry https://www.firpodcastnetwork.com/pr-industry-future-earned-media/ https://www.firpodcastnetwork.com/pr-industry-future-earned-media/#respond Thu, 02 Sep 2021 13:00:53 +0000 https://www.firpodcastnetwork.com/?p=13774 On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.
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On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers.

Listen to this episode to learn:

  • Why you should stop using spreadsheets in favor of software to help you do your job;
  • Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have any earned media responsibility;
  • How to use paid, owned, and shared media to supplement the work that we do from an earned media perspective;
  • That artificial intelligence is already here and already ready to do the more mundane parts of your job so why you should stop waiting for a memo and do something about it; and
  • How machine learning can beat all of the best practices and teach you what works best for your organization, your audiences, and your prospective customers.

Enjoy!

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IPR 550: The Plumbing of the Internet https://www.firpodcastnetwork.com/ipr-550-internet-plumbing/ https://www.firpodcastnetwork.com/ipr-550-internet-plumbing/#respond Thu, 29 Jul 2021 13:00:00 +0000 https://www.firpodcastnetwork.com/?p=13692 On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.
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On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.

These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work.

And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Skype or Zoom, it tended to be once or twice a month—at the most.

Now we’ve found that video chat is the primary way work is done and we now all take for granted that it’s the preferred way to communicate.

Even as some organizations go to a hybrid model or even back to the office full-time, there will be times that video is warranted.

And, as schools reflect on the best learning, some students will be in-person while others are at home. Martin speaks to his experience teaching in a hyflex classroom, which is hybrid and flexible.

The classroom is like a studio and students have to sign up to be there in person.

For those that are learning at home, the teacher (Martin, in this case) has a camera that follows them around automatically, capturing the lecture—and then everyone in the class, in-person included, will all Zoom in and any group work will be done through breakout sessions.

It’s a new way of working and, certainly, the plumbing of the internet will continue to evolve as we adapt to new ways of learning, working, and living.

Join us for this episode to learn more!

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IPR 549: Why do Some PR Pros Do Bad Things? https://www.firpodcastnetwork.com/ipr-549-why-do-some-pr-pros-do-bad-things/ https://www.firpodcastnetwork.com/ipr-549-why-do-some-pr-pros-do-bad-things/#respond Wed, 14 Jul 2021 15:00:10 +0000 https://www.firpodcastnetwork.com/?p=13624 Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers  and influencers are also not as... Continue Reading →

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Look. Most communications professionals have the best intentions and behave in an honest and ethical way.

But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry.

Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers  and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest.

And because social media has given us all a voice, we need to make sure we think through the consequences of how we use it.

That’s what we talk about for this week’s podcast.

We got the idea from a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency’s clients have a vested interest.

In our opinion, this contravenes many PR codes of ethics and standards including PRSACPRS and the Global Alliance to name a few.

Have a listen and let us know what you think.

And if you want to dig deeper, check out Gini’s Spin Sucks post on the subject.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com,

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR 548: What I want isn’t important. It’s about what you want by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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IPR 547: Favorite Tools for Comms Experts https://www.firpodcastnetwork.com/ipr-547-favorite-tools-for-comms-experts/ https://www.firpodcastnetwork.com/ipr-547-favorite-tools-for-comms-experts/#respond Thu, 17 Jun 2021 13:00:01 +0000 https://www.firpodcastnetwork.com/?p=13526 On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s... Continue Reading →

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On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.

Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love. It’s more important that you and your team love the tools—that’s what will create collaboration and adoption. With that out of the way, take a listen to the tools we all love. The tools we use for meetings, for collaboration, for project management, for discussions, for videos and podcasting, and for good, old-fashioned documents.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons Licence Favorite Tools for Comms Experts – IPR 547 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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IPR 546: Inside PR is Back https://www.firpodcastnetwork.com/ipr-546-inside-pr-is-back/ https://www.firpodcastnetwork.com/ipr-546-inside-pr-is-back/#respond Tue, 08 Jun 2021 18:03:31 +0000 https://www.firpodcastnetwork.com/?p=13498 Well, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with each... Continue Reading →

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Well, it’s been a while since you heard from us …

And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR.

Why? To be honest we missed talking with each other about what’s new about PR, social media and digital marketing. We also missed hearing from you and being part of the FIR Podcast network community.

Our one big change is we’ve moved to a biweekly or fortnightly format, which fits better with our schedules and other commitments. That way, you can expect to hear from us on a regular basis. (OK, given our recent history, my fingers are crossed on that one.)

In our first new episode, we catch up and talk about what’s changed.

We also discussed how to establish boundaries when you don’t stray too far from the home office and ways to spark creativity.

It’s great to be back! Thank you for listening!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com,

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Thank you to the people behind Inside PR

Oh, and we have a new producer!

Meet Jacob Waxman (yes, he is my son and also a talented musician, producer and recording engineer). Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

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Inside PR 545: Autumn Intent https://www.firpodcastnetwork.com/inside-pr-545-autumn-intent/ https://www.firpodcastnetwork.com/inside-pr-545-autumn-intent/#respond Tue, 15 Oct 2019 19:55:12 +0000 https://firpodcastnetwork.com/?p=10815 Summer vacation is over - and it's time to fire up the Inside PR podcast.
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Summer vacation is over – and it’s time to fire up the Inside PR podcast.

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Inside PR 544 – Mr Zuckerberg was otherwise engaged https://www.firpodcastnetwork.com/inside-pr-544-mr-zuckerberg-was-otherwise-engaged/ https://www.firpodcastnetwork.com/inside-pr-544-mr-zuckerberg-was-otherwise-engaged/#respond Sun, 21 Jul 2019 21:28:16 +0000 https://firpodcastnetwork.com/?p=10523 Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.
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On Inside PR this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.

Also, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients’ content. The cost of failing to do this will be the incursion of SEO experts into media relations.

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Inside PR 543 – Algorithmic Accountablity and Privacy https://www.firpodcastnetwork.com/inside-pr-543-algorithmic-accountablity-and-privacy/ https://www.firpodcastnetwork.com/inside-pr-543-algorithmic-accountablity-and-privacy/#respond Sun, 14 Jul 2019 18:04:33 +0000 https://firpodcastnetwork.com/?p=10487 On this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.
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On this week’s Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.

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Inside PR 542: Welcome Dan York https://www.firpodcastnetwork.com/inside-pr-542-welcome-dan-york/ https://www.firpodcastnetwork.com/inside-pr-542-welcome-dan-york/#respond Wed, 12 Jun 2019 10:20:33 +0000 https://firpodcastnetwork.com/?p=10351 Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.
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Dan York joins the IPR Team

We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson’s FIR podcast. And, if you didn’t know, his day job is as Director, Web Strategy, at the Internet Society.

Gini, Joe and Martin are big fans of Dan’s reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a monthly format, Gini, Joe and Martin immediately put out a call to Dan to ask if he would be willing to contribute to IPR on the other three weeks of the month. And, happily, Dan said yes. So, you may hear Dan less often on FIR (and we encourage you to listen to FIR monthly), you’ll be able to hear him the rest of the time on Inside PR.

So, that leads us to this week’s debut of Dan’s Two Minutes of Tech for Communicators segment. We know he’s going to teach us a lot.

A digital charter for Canada

Canada has long taken privacy and consumer rights seriously. And as public concern about the unseen use of our personal by social networks data increased following the Cambridge Analytica scandal, calls for change have mounted. Now, the Government of Canada has made its next move with the announcement of a Digital Charter for Canada. While the Charter sums up established values and points to aspirational goals, it also takes two real steps toward action with references to Canada’s Privacy Commissioner and Competition Bureau. Both have regulatory muscle that they could flex in the near term. And both are in a position to scrutinize the social networks.

Europe, California, and now Canada. Momentum to reign in the previously underscrutinzed use of our data by the social networks is gaining momentum.

We really never are alone

As if we needed another reminder of where the early optimism of the open web and the social graph has taken us, the New York Times offers a thought provoking look at our relationship with Google.

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Inside PR 541 – Gain a point. Lose a point. https://www.firpodcastnetwork.com/inside-pr-541-gain-a-point-lose-a-point/ https://www.firpodcastnetwork.com/inside-pr-541-gain-a-point-lose-a-point/#respond Mon, 13 May 2019 14:52:24 +0000 https://firpodcastnetwork.com/?p=10281 Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.
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A change of pace for FIR

The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners.

But now they are dialing back their production schedule to once a month. And as podcast producers who have followed in their footsteps, we’re glad that they are continuing. Because if you are a communications pro, you’re sure to learn something useful with each and every FIR podcast.

So, kudos Shel and Neville for finding a way to keep it going and keep it fresh.

GarageBand: Creating dreams

It’s been fifteen years since Apple first offered GarageBand with Macs. Since then, it’s become available for PCs and iOS as well. And that means there’s a whole generation of musicians and podcasters who have brought their ideas to life using Apple’s free software. In fact, we use GarageBand to mix and produce the Inside PR podcast. And it couldn’t be easier to do, thanks to the simple, intuitive interface.

So, here’s to GarageBand. And here’s to the community of creators who have grown up around it. And here’s to Apple for giving us this incredibly useful software.

You’re just not important enough for us to take action

The abuse of social media by foreign or malevolent agents is not just confined to the United States. It is a global problem. But that doesn’t mean that the social and search platforms are giving it the same attention in countries other than the United States. Indeed, you need look no farther than across the border to the north to Canada to see Facebook and Google taking very different approaches to the responsibility that national legislators and regulators say they should take on. In this tally, Facebook gains a point. Google loses a point.

If you’re not part of the solution

Facebook’s local news support project, Today In, underlines the news deserts that have been created by the diminution out of the display ad economy that local newspapers relied on. And in doing so, it drives home that the social and search platforms efforts to “support” journalism are not adequately addressing the problems they have created. It’s time for radically different thinking.

This post was originally published on the Inside PR podcast blog.

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Inside PR 540 – Private and Privacy aren’t the same thing https://www.firpodcastnetwork.com/inside-pr-540-private-and-privacy-arent-the-same-thing/ https://www.firpodcastnetwork.com/inside-pr-540-private-and-privacy-arent-the-same-thing/#respond Tue, 07 May 2019 19:42:43 +0000 https://firpodcastnetwork.com/?p=10278 Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”
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Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”

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Inside PR 539: Google Takes a Pass and Cision thinks about a sale https://www.firpodcastnetwork.com/inside-pr-539-google-takes-a-pass-and-cision-thinks-about-a-sale/ https://www.firpodcastnetwork.com/inside-pr-539-google-takes-a-pass-and-cision-thinks-about-a-sale/#respond Tue, 30 Apr 2019 16:38:51 +0000 https://firpodcastnetwork.com/?p=10248 Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.
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Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.

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Inside PR 538 – Roger McNamee is Zucked https://www.firpodcastnetwork.com/inside-pr-538-roger-mcnamee-is-zucked/ https://www.firpodcastnetwork.com/inside-pr-538-roger-mcnamee-is-zucked/#respond Tue, 02 Apr 2019 11:54:46 +0000 https://firpodcastnetwork.com/?p=10193 This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.
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This week, we take a deep dive into Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech.

This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building.

Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys.

Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin!

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Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers? https://www.firpodcastnetwork.com/inside-pr-537-as-radio-fades-can-podcasting-survive-the-attention-of-advertisers/ https://www.firpodcastnetwork.com/inside-pr-537-as-radio-fades-can-podcasting-survive-the-attention-of-advertisers/#respond Sun, 24 Mar 2019 22:14:45 +0000 https://firpodcastnetwork.com/?p=10186 Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?
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Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn’t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn’t even noticed the shift in his media consumption – until his wife threw out the last radio in their house.

A recent report out of the UK suggests that Joe isn’t alone:

Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among the 6.5 million or so who do still tune in, the amount of time they spend listening has plummeted 29% between 2010 and 2018.


Both Martin and Gini also have noticed a shift in their media consumption. Not just one that adds to their daily information diet. But a shift that has replaced one medium with another.

So, if podcasting is constituting a greater portion of many people’s media consumption, you just know that advertisers are eyeing it and entrepreneurs are looking to provide them with a new medium to reach consumers. We’ve seen Spotify’s big move, acquiring Gimlet and Anchor. This is unlikely to be the last move of this sort.

As others follow, what does that mean for the open podcasting system that has let enthusiast and professional podcasters coexist? Will services like Spotify start to push the enthusiasts off to the side, out of sight, as they promote their own professionally produced podcasts so that they can maximize revenue? Sound familiar? Substitute the words blog and Facebook for podcasts and Spotify.

So, is this the end? Not necessarily. It may be possible for two systems of podcasting to existing together, thanks to things like Patreon, which didn’t exist during the rise of Facebook and the decline of blogs, along with membership-oriented initiatives life that being advanced by outlets like Slate.

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Inside PR 536: As newsrooms disappear… https://www.firpodcastnetwork.com/inside-pr-536-as-newsrooms-disappear/ https://www.firpodcastnetwork.com/inside-pr-536-as-newsrooms-disappear/#comments Mon, 18 Mar 2019 22:14:23 +0000 https://firpodcastnetwork.com/?p=10165 We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.
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We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.

We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will save journalism as we know it.

And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships.

Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point.

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Inside PR 535 – Facebook’s PR Push https://www.firpodcastnetwork.com/inside-pr-535-facebooks-pr-push/ https://www.firpodcastnetwork.com/inside-pr-535-facebooks-pr-push/#respond Mon, 11 Mar 2019 23:53:07 +0000 https://firpodcastnetwork.com/?p=10143 This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.
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In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

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Inside PR 534 – Know your ISP knows if you know what it knows about you https://www.firpodcastnetwork.com/inside-pr-534-know-your-isp-knows-if-you-know-what-it-knows-about-you/ https://www.firpodcastnetwork.com/inside-pr-534-know-your-isp-knows-if-you-know-what-it-knows-about-you/#respond Tue, 12 Feb 2019 20:59:28 +0000 https://firpodcastnetwork.com/?p=10072 This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.
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This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.

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Inside PR 533: Be The Best You Can Be https://www.firpodcastnetwork.com/inside-pr-533-be-the-best-you-can-be/ https://www.firpodcastnetwork.com/inside-pr-533-be-the-best-you-can-be/#respond Tue, 29 Jan 2019 17:27:34 +0000 https://firpodcastnetwork.com/?p=10013 Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.
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This week on Inside PR, we talk about:

Linkworthy

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Inside PR 532 – We’ve got resolutions https://www.firpodcastnetwork.com/inside-pr-532-weve-got-resolutions/ https://www.firpodcastnetwork.com/inside-pr-532-weve-got-resolutions/#respond Sun, 06 Jan 2019 23:06:48 +0000 https://firpodcastnetwork.com/?p=9953 If you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.
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It’s our beginning of year promises show. So,  if you want to get some insight into what makes Martin, Gini and Joe tick, you’ll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.

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Inside PR: Surviving the economic downturn https://www.firpodcastnetwork.com/inside-pr-surviving-the-economic-downturn/ https://www.firpodcastnetwork.com/inside-pr-surviving-the-economic-downturn/#comments Thu, 27 Dec 2018 01:15:19 +0000 https://firpodcastnetwork.com/?p=9925 Don't try to cut your way through the downturn. Instead, consider diversifying your business's revenue stream. You'll see the winners emerge and then be able to exit from the losers, coming out the other end stronger and richer.
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The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.

So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without a future.

That’s exactly what Gini Dietrich did following the crash of 2008. And since then she has built a very different business – a business that depends on a network of professionals with the range of skills necessary to drive multiple revenue streams. Diversification has been a successful strategy for Gini. And this week Gini Dietrich, Martin Waxman and Joseph Thornleypick up on a recent episode of Gini and Ghip Griffin‘s Agency Leadership Podcast to talk about Gini’s strategy and what others can learn from her experience.

Also on this episode, Joe asks Gini and Martin for advice on how they would respond to a pitch that struck Joe as ethically challenged and also how they react to being pitched on pitched on LinkedIn within minutes of accepting an invitation to connect with someone.

We’ll be back on January 1 with a New Year’s Resolutions episode.

Linkworthy

This post was first published on Inside PR.

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Inside PR 530 – Breaking Up is hard to do https://www.firpodcastnetwork.com/inside-pr-530-breaking-up-is-hard-to-do/ https://www.firpodcastnetwork.com/inside-pr-530-breaking-up-is-hard-to-do/#respond Thu, 20 Dec 2018 02:10:59 +0000 https://firpodcastnetwork.com/?p=9896 Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.
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Don’t Feed the Giants

First, up on Inside PR this week, Martin points to Farhad Manjou’s final “State of the Art” column for the New York Times. Some smart advice for these digital times:

  • Don’t just look at the product. Look at the business model.
  • Avoid Feeding the Giants
  • Adopt Late. Slow Down

Don’t Look Now, But Your Apps See You

Another blockbuster story from the New York Times (they seem to be making this routine.) This time, the Times stripped away any illusion that we may have had that those give us your locationopt-ins are being used only for the purposes we think they are. Scary stuff.

Linkworthy

Inside PR 530 – Breaking Up is hard to do first appeared on Inside PR

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Inside PR 529: Damian Collins 1; Mark Zuckerberg 0 https://www.firpodcastnetwork.com/inside-pr-529-damian-collins-1-mark-zuckerberg-0/ https://www.firpodcastnetwork.com/inside-pr-529-damian-collins-1-mark-zuckerberg-0/#respond Mon, 10 Dec 2018 02:38:04 +0000 https://firpodcastnetwork.com/?p=9862 Facebook may have more members than any country has population. And Mark Zuckerberg may feel he's too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn't bigger than Damian Collins, MP.
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This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament.

LinkedIn Stories — Putting wings on an elephant?

LinkedIn is beta testing a Stories feature called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories as ephemeral content that enabled them to be spontaneous and genuine without fear of their mistakes showing up in a data cache. When they use LinkedIn Student voices, will they bring this expectation only to discover that the information lingers on their profile and is being viewed by prospective recruiters? Maybe there is an argument for keeping different social networks separate according to use and audience.

The Washington Post enters the daily news podcast game with Post Reports

The Washington Post has launched Post Reports, an afternoon news podcast. It is the latest in a series of high quality news podcasts, including The Daily, Up First, and Front Burner, that collectively signal a significant shift in the news diet of an increasing number of people.

They also represent a challenge for PR Pros. The one thing these new podcasts all seem to have in common is that they are highly curated. There are limited slots for stories in the short format adopted by all of the news podcasts – and they are cherry picking for their line up from the stories covered on their companion traditional news outlet. So, getting a story placed and covered on the news podcasts is not a linear extension of the traditional pitch. PR pros will have to watch closely to understand the unique perspective and focus of each of the new podcasts in order to find a way to ease a story’s coverage. But a straight up pitch? Probably not.

Damian Collins shows Facebook that it’s dangerous to thumb your nose at Parliament

Facebook may have more members than any country has population. And Mark Zuckerberg may feel he’s too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn’t bigger than Damian Collins, MP. Last week, Collins made good on his promise to release the documents from Facebook vs Six4Three court case. And the picture they painted of Facebook’s competitive behaviour and Mark Zuckerberg’s role in decisions that would exploit Facebook user data to advantage Facebook and disadvantage its competitors was …. ugly.

Linkworthy

This post was published originally on Inside PR.

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Inside PR 528 – Facebook’s Big Fail https://www.firpodcastnetwork.com/inside-pr-528-facebooks-big-fail/ https://www.firpodcastnetwork.com/inside-pr-528-facebooks-big-fail/#respond Mon, 26 Nov 2018 01:11:43 +0000 https://firpodcastnetwork.com/?p=9818 The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?
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Facebook: Still Delaying. Still Denying. Still Deflecting.

Two hours after we recorded last week’s Inside PR, the New York Times posted a bombshell report – Delay, Deny, Deflect – about Facebook’s management of legislators and manipulation of the truth.

And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke – where are Facebook’s communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?

Making the world more open and connected? Maybe for you and me. But for Facebook, definitely not more open.

Linkworthy

This post first appeared on Inside PR.

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Inside PR 527 Delay. Deny. Deflect https://www.firpodcastnetwork.com/inside-pr-527-delay-deny-deflect/ https://www.firpodcastnetwork.com/inside-pr-527-delay-deny-deflect/#respond Mon, 19 Nov 2018 12:31:27 +0000 https://firpodcastnetwork.com/?p=9796 Facebook fails both on transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?
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Facebook’s Really Bad Behaviour

Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a bombshell storydelving into Facebook’s tactics to avoid full transparency and accountability for the existence and persistence of Russian troll activity and other bad acts on Facebook. In this episode, you’ll hear us discuss that the only truly satisfactory response on the part of Facebook must go beyond simple PR bromides to real actions that align with its promises. Something which the NY Times story suggests Facebook fell far short of.

Ironically, it was the NYTimes Tech Reporter, Kevin Roose, who provided the most succinct definition of what’s really going on in a Tweet following the picture that emerged of a group of boys allegedly giving the Nazi salute prior to their prom. Roose tweeted, “has anyone answered “a generation raised on platforms that reward provocation in a culture with a shrinking list of taboos” yet[?]”

And it’s not just outside observers who are rethinking the approach the social media platforms took to driving growth and user engagement. Recode reportedthat Twitter co-founder Ev Williams told a tech conference in Portugal, “I think showing follower counts was probably ultimately detrimental. …. It really put in your face that the game was popularity.” Williams went on to discuss the “suggested user” list that helped new Twitter users start to follow people on Twitter by suggesting well-known are widely followed people for them to follow. Reflecting on this, Williams suggested, “Those weren’t really interest-based follows, and then someone who had grown their following organically compares themselves to them. It’s inauthentic.”

And that brings us back full circle to Facebook. Even before the NY Times story dropped, legislators outside of the US were demanding that Zuckerberg provide some accountability to them for Facebook’s operations in their countries. A few weeks back, we discussed the fact that Canadian legislators were prepared to travel across the Atlantic to attend a joint session with their counterparts in the UK Parliament – if Mark Zuckerberg would agree to appear before them. Last week,legislators from Australia, Ireland and Argentina joined their counterparts from the UK and Canadato provide Zuckerberg with a five for one offer. One appearance for five countries. Yet, at the time of recording Zuckerberg and Facebook still had not agreed to appear.

And then the NY Times story dropped – and we saw in vivid detail the machinations and manipulation Facebook was taking to duck calls for full transparency everywhere.

Delay. Deny. Deflect. Now that we understand this, could this be only the first of many bad weeks for Facebook?

Faster, Safer Internet Access from Your Phone

Do you ever connect to the Internet via a public WiFi network (think airports, hotels and Starbucks?) Have you read the terms of use you have with your Internet Service Provider (ISP)? If so, you may discover that they can share with “partners” data about your Web surfing and Internet activity from inside your home! Yes, it’s a scary world.

Cloudflare, the company that many developers rely on for Domain Name Server (DNS) and Content Delivery Network (CDN) services, is making it easier for all of us to increase the security and privacy of our connections to the Internet – whether at home or in public places. Last April, the company launched its 1.1.1.1 DNS resolver service that enables you to keep your Web activity private – even from your ISP. Now, they have introduced apps to bring the service to your mobile phone. I’ve installed the 1.1.1.1 app on my iPhone. It took less than three minutes. You too can download the app from the iOS and Android stores. It’s an easy, simple step to protect yourself online.

It’s about the links

When you pitch an article to an online news outlet, do you expect them to include a link back to the source you provided to them? Do you see this as good SEO for the news outlet? As important to your client? A recent PR article on obtaining links in articles referencing clients got us thinking.

The challenge and rewards of Nanoinfluencers

Finally, we talk about  the emergence of Nanoinfluencers. From a thousand points of light may come great influence?

Linkworthy

This post originally appeared on the Inside PR podcast blog.

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Inside PR 526 – The Peril of Promiscuous Following https://www.firpodcastnetwork.com/inside-pr-526-the-peril-of-promiscuous-following/ https://www.firpodcastnetwork.com/inside-pr-526-the-peril-of-promiscuous-following/#respond Mon, 12 Nov 2018 00:20:31 +0000 https://firpodcastnetwork.com/?p=9773 Reflecting on the source of investment in the search and social media giants. Also, has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues?
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This week, on Inside PR 526, Gini Dietrich, Joseph Thornley and Martin Waxman discuss:

  • Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s SpinSucks site is a top site for info on PESO.
  • Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and the UK band together to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across the ocean to question Zuckerberg, who will not fly four hours to speak to them directly in Ottawa.
  • Still, some political bodies are determined to move forward to protect our privacy rights. The Canadian Privacy Commissioner announces new disclosure requirements for privacy breaches. Only in Canada, you say? Pity.
  • Twitter’s Q3 financial results showed that, while monthly active users may have decreased, daily active users continue to increase. And that’s a good thing. Suggesting that Twitter is succeeding in reestablishing itself as a place that users like you and me will want to treat as one of our principal social networks on a daily basis, not just on an occasional basis.
  • Finally, Kara Swisher gives us much to think about in her rumination on Silicon Valley’s links to and dependence on investments from organizations and individuals who would never be considered to be friends of liberal democracy and free speech. And Ezra Klein‘s discussion with Jay Rosen of the media’s turn to entertainment logic from news logic underscores the media’s weakness in helping us to come to grips with the true underlying issues.

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IPR 525 Unfair and Egotistical?! https://www.firpodcastnetwork.com/ipr-525-unfair-and-egotistical/ https://www.firpodcastnetwork.com/ipr-525-unfair-and-egotistical/#respond Mon, 05 Nov 2018 00:39:34 +0000 https://firpodcastnetwork.com/?p=9738 Several listeners responded to our social media in crisis communications discussion from IPR 523. Plus, we look at the Twitter data for insight into the methods of Trolls. And greater transparency when a tweet is taken down by Twitter.
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A couple weeks ago, Joe talked about his dismay at the social media communications from his local power company during a more than two day power outage in Ottawa following a devastating tornado. Well, you listened, and you told us that we (at least Joe) was being too demanding in what he expected of communicators in a crisis. We received some thoughtful feedback which we read and react to on this week’s episode. Thank you Chip Griffin, Sean O’Driscoll and Shannah Hayley. Your comments made us think twice about our expectations of social media.

We also discuss Twitter’s release of the Tweets from foreign Trolls trying to influence the US election. It’s clear that the mischief makers are constantly revising their approach, presenting a moving target for researchers and members of the public who are trying to protect themselves form their influence.

Finally, we look at reports that Twitter soon will provide greater transparency about whether a tweet was removed voluntarily or was in fact taken down for a violation of the platform’s terms of use.

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Inside PR 524 When a client stops returning your calls https://www.firpodcastnetwork.com/inside-pr-524-when-a-client-stops-returning-your-calls/ https://www.firpodcastnetwork.com/inside-pr-524-when-a-client-stops-returning-your-calls/#respond Mon, 29 Oct 2018 01:23:30 +0000 https://firpodcastnetwork.com/?p=9716 Have you ever had a client stop returning your calls? Also, minus Google+, you and algorithms, and a new podcast for PR leaders
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  • Google+ has gone away. We reflect on its demise and what it did and didn’t mean for us in its prime and at the end.
  • The retro-lovers among us may have noticed the return of the Palm brand name. It may go to show that there’s always a demand for people who turn left when the rest of us turn right.
  • There’s a new podcast for PR agency leaders, aptly named the Agency Leadership Podcast. And Gini Dietrich is co-hosting it with former Custom Scoop CEO Chip Griffin. Each week, Gini and Chip will provide insight into the challenges, skills and moves necessary to run an agency in the gig economy. This is Gini’s third podcast. She will continue to co-host Inside PR with Martin and Joe and she will also offer advice for practitioners on Spin Sucks. The era of Gini Dietrich podcasting truly has arrived.
  • Is your boss an Algorithm? Algorithms are everywhere. They determine the content we see. They rate our performance at work. And their influence over us is expanding and growing. Is this something we should simply accept or should we become proactive in examining and shaping how and when they can be applied?
  • What do you do when clients refuse to call back? Last week, an agency owner raised the question in the Spin Sucks Community on Slack of how to handle a non-responsive client. We’ve all seen clients who get busy, who disappear for a while, or who are chronically late with feedback. And we have a good discussion of how we have dealt with that in the past.
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    Inside PR 523 Is your password “Password?” https://www.firpodcastnetwork.com/inside-pr-523-is-your-password-password/ https://www.firpodcastnetwork.com/inside-pr-523-is-your-password-password/#respond Mon, 22 Oct 2018 00:46:32 +0000 https://firpodcastnetwork.com/?p=9683 A discussion of new research on the adoption of social media, our online security practices and the reinvention of PR
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    On this week’s Inside PR podcast, Martin Waxmanand Joseph Thornleydiscuss several topics:

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    Inside PR 522 – Crisis Expectations https://www.firpodcastnetwork.com/inside-pr-522-crisis-expectations/ https://www.firpodcastnetwork.com/inside-pr-522-crisis-expectations/#comments Tue, 16 Oct 2018 11:57:04 +0000 https://firpodcastnetwork.com/?p=9639 Talking about metadata and privacy. And are we realistic in our expectations of how much information organizations should provide to us during a crisis?
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    Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect it. Privacy is not just about the personally identifiable data. It’s as much about the metadata that flows from it.

    We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe’s over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good enough for organizations to simply publish general information – or should they attempt to respond to individuals and communicate information that would be useful to specific groups, such as neighbourhoods?

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    Inside PR 521: Twitter chronologically https://www.firpodcastnetwork.com/inside-pr-521-twitter-chronologically/ https://www.firpodcastnetwork.com/inside-pr-521-twitter-chronologically/#respond Mon, 01 Oct 2018 12:16:57 +0000 https://firpodcastnetwork.com/?p=9586 Twitter brings back the chronological feed. Mary Meeker is starting up. And Facebook continues to have trouble holding onto teens.
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    Twitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see stale tweets that Twitter thinks you’ll be interested in. As you did in the earliest days of Twitter, you can again see the tweets displayed in reverse chronological order. Hurrah. At the same time, Martin reports that he is seeing a button on the top of his Twitter feed that highlights live videos.

    Mary Meeker, who has provided data driven insights on the state and evolution of the Internet, has left Kleiner Perkins to start her own company. Meeker’s insights have been influential among communicators and marketers, pointing the way to emerging channels and opportunities that have opened new opportunities connect with consumers. Hopefully, this venture will give Meeker new energy and scope to stay on the leading edge. We all benefit from her insights.

    The trend of young people abandoning Facebook continues. What happens to communications programs and planning in light of the continuing shift of young people away from Facebook? Are you shifting your programs to allocate more resources to YouTube, Instagram, Snapchat or other channels to compensate for shifts in usage of Facebook?

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    Inside PR 520: Nike and corporate activism https://www.firpodcastnetwork.com/inside-pr-520-nike-and-corporate-activism/ https://www.firpodcastnetwork.com/inside-pr-520-nike-and-corporate-activism/#respond Mon, 17 Sep 2018 12:51:47 +0000 https://firpodcastnetwork.com/?p=9504 This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure. Also, we share some things we’ve created elsewhere that we hope you will... Continue Reading →

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    This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure.

    Also, we share some things we’ve created elsewhere that we hope you will find useful.

    • Martin Waxman’s new LinkedIn Learning course has just been released. Check out Martin’s advice for using Blogging for Your Business.
    • The latest episode of the SpinSucks podcast provides a good refresher on the PESO model. If you are looking for a good overview, check it out.
    • Joe has started a series of interviews with leaders of the public engagement community from around the world. He published the first of these on the current edition of Inside P2, an interview with the President of IAP2 Canada, Bruce Gilbert.

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    Inside PR 519: Do you see the bias? https://www.firpodcastnetwork.com/inside-pr-519-do-you-see-the-bias/ https://www.firpodcastnetwork.com/inside-pr-519-do-you-see-the-bias/#respond Thu, 06 Sep 2018 15:13:41 +0000 https://firpodcastnetwork.com/?p=9491 Let's talk about bias in Google and Facebook. And filtering keywords on Facebook. Finally, the New Yorker's Steve Bannon fiasco.
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    Facebook is working to make it easier for you to avoid those annoying spoilers about the program you’re half way through binging with a new keyword topic filter. The keyword filter has been available to some lucky users in the United States, Canada, the UK, Australia and New Zealand. Let’s hope that it becomes available to us all soon. I know I’ll be using it to hide anything to do with cats and kittens.

    Facebook and Google’s role as gatekeepers of what we see is under scrutiny again. Farhad Manjou directed our attention to the built in biases that Google’s algorithms and AI can display. We’ve talked about this before. And the platforms have acknowledged that they do have problems that they are trying to fix. But when they do, their solutions are opaque to end users and citizens. Can we trust the platforms to self regulate? Can communications professionals play a more active role in calling for more transparency? Can government establish a legal or regulatory regime that will achieve a better balance between the public interest and the interest of the platforms’ shareholders?

    It seemed like a good idea at the time – invite Steve Bannon for a featured interview with David Remnick onstage at the New Yorker Festival. And then the reaction started. Other speakers pulled out. People weighed in on social media (of course!) And before you could turn around, Steve Bannon was uninvited. Some said this was the right thing to do. Others suggested that it was another example of an institution caving to the Twitter mob. So, what does the New Yorker do now? How do they avoid a permanent reputation hit?

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    Buying YouTube Videos? Let’s talk ethics. https://www.firpodcastnetwork.com/buying-youtube-videos-lets-talk-ethics/ https://www.firpodcastnetwork.com/buying-youtube-videos-lets-talk-ethics/#respond Fri, 17 Aug 2018 01:50:35 +0000 https://firpodcastnetwork.com/?p=9428 This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value... Continue Reading →

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    This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value of pulling all the tweets in the thread to the top of your followers’ timelines whenever you add a tweet to the thread. This is a great way to stay in front of your audience without repeating tweets.

    Sidewalk Labs, a Google/Alphabet company, has big plans to redevelop an industrial section of Toronto’s waterfront into a demo of the smart city of the future. Sounds like a great idea! But Sidewalk Labs’ path to make Toronto a showcase has raised controversy around the stewardship of the data about people that willl be collected. And skepticism has only been accentuated by suggestions that Waterfront Toronto, the agency that is responsible for the lands Sidewalk Labs wants to develop, has been so eager to make the deal that they have become too cozy with Sidewalk Labs too early in the negotiation process. A communications challenge at any time. But an especially big challenge post-Cambridge Analytica.

    The New York Times profile of the fake Youtube views business is the latest example of the social platforms rewarding bad actions. This is just plain wrong. But for PR folks, salt was rubbed in the wound by the suggestion in the article that most of the views are purchased by PR and marketing agencies. It’s hard to imagine who those agencies would be. Do you work at a PR firm or know someone who works at a PR firm that buys YouTube views? If you do, we’d love to hear from you and maybe even get you to come on the show to talk with us about this practice.

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    Inside PR 517: Trolling for Good? https://www.firpodcastnetwork.com/inside-pr-517-trolling-for-good/ https://www.firpodcastnetwork.com/inside-pr-517-trolling-for-good/#respond Mon, 06 Aug 2018 01:59:04 +0000 https://firpodcastnetwork.com/?p=9393 This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and... Continue Reading →

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    This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and how WordPress is moving closer to a full rollout of Project Gutenberg.

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    Inside PR 516: Time to listen, reconcile and forgive? https://www.firpodcastnetwork.com/inside-pr-516-time-to-listen-reconcile-and-forgive/ https://www.firpodcastnetwork.com/inside-pr-516-time-to-listen-reconcile-and-forgive/#respond Mon, 30 Jul 2018 23:35:19 +0000 https://firpodcastnetwork.com/?p=9358 Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?
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    Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?

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    Inside PR 515: What would you do? https://www.firpodcastnetwork.com/inside-pr-515-what-would-you-do/ https://www.firpodcastnetwork.com/inside-pr-515-what-would-you-do/#respond Tue, 24 Jul 2018 14:38:37 +0000 https://firpodcastnetwork.com/?p=9341 This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.
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    This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.

    • The Canadian Civil Liberties Association issued an open letter to Toronto Mayor John Tory asking that he hold off a municipal council vote on installing “ShotSpotter” microphone technology across the city. Less than a day later, Toronto was struck with a horrific mass shooting that left a 10-year-old girl and an 18-year-old woman dead and thirteen others injured. What would you do now if you were the CCLA? Respect the grief of the bereaved and victims as well as the trauma being experienced by the community as a whole and back away from your position? Or would you persist in advancing your position?
    • Burberry was caught out by environmentalists engaging in a long-established practice of luxury goods manufacturers, destroying unsold stock to keep it off the market and avoid dilution of their brand. That may have worked twenty years ago. But not in the era of social media when any person perusing a company’s annual report can spot something like this and deliver the news directly to an audience that will be critical of it. So, what’s a company like Burberry to do? Change its approach to be more in keeping in the times? Or keep its head down in the belief that this too will blow over? Watch with us in real time.
    • Finally, we raise an example that we plan to discuss next week when Gini returns to the show – the James Gunn firing and the rehabilitation of Leonard Lopate. Every action leads to a consequence. What do we do now?

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    Backstage at Lynda.com https://www.firpodcastnetwork.com/backstage-at-lynda-com/ https://www.firpodcastnetwork.com/backstage-at-lynda-com/#respond Tue, 17 Jul 2018 15:12:37 +0000 https://firpodcastnetwork.com/?p=9334 Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.

     
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    Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.

    Bonus: Do you think you might like to offer an online course with a major platform like Lynda.com or LinkedIn Learning? Listen to the end for info on how you can put yourself forward for consideration as a LinkedIn Learning instructor.

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    Inside PR 513: It’s about disclosure, stupid! https://www.firpodcastnetwork.com/inside-pr-513-its-about-disclosure-stupid/ https://www.firpodcastnetwork.com/inside-pr-513-its-about-disclosure-stupid/#respond Tue, 10 Jul 2018 15:08:50 +0000 https://firpodcastnetwork.com/?p=9325 On this week's episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It's about disclosure, stupid!
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    On this week’s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It’s about disclosure, stupid!

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    Inside PR 512 – GDPR: Not yet in the rearview mirror https://www.firpodcastnetwork.com/inside-pr-512-gdpr-not-yet-in-the-rearview-mirror/ https://www.firpodcastnetwork.com/inside-pr-512-gdpr-not-yet-in-the-rearview-mirror/#respond Mon, 02 Jul 2018 22:39:45 +0000 https://firpodcastnetwork.com/?p=9308 Six weeks after GDPR came into force, it's clear that many companies haven't really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, think again.
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    Six weeks after GDPR came into force, it’s clear that many companies haven’t really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, think again.

    Facebook left publishers in the lurch. And that hurt. But new data from Slate tells us that a better, more balanced publishing distribution and promotion network is emerging now that Facebook released its stranglehold.

    Plus, Instagram releases a guidebook to make better videos for IGTV. And Headliner releases data that shows the effectiveness of audiograms when promoting podcasts.

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    Apple and Reddit upgrade the news https://www.firpodcastnetwork.com/apple-and-reddit-upgrade-the-news/ https://www.firpodcastnetwork.com/apple-and-reddit-upgrade-the-news/#respond Mon, 25 Jun 2018 23:36:19 +0000 https://firpodcastnetwork.com/?p=9291 Did you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can't be serious about the new Google Podcasts app.
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    Did you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can’t be serious about the new Google Podcasts app.

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    Inside PR 510: People over data https://www.firpodcastnetwork.com/inside-pr-510-people-over-data/ https://www.firpodcastnetwork.com/inside-pr-510-people-over-data/#respond Wed, 20 Jun 2018 12:00:21 +0000 https://firpodcastnetwork.com/?p=9279 Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.
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    In this week’s Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo’ social network.

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    Greater transparency and more balance https://www.firpodcastnetwork.com/greater-transparency-and-more-balance/ https://www.firpodcastnetwork.com/greater-transparency-and-more-balance/#respond Mon, 11 Jun 2018 14:37:24 +0000 https://firpodcastnetwork.com/?p=9256 Instagram reveals some of the inputs to its algorithm. The loss of traffic to publishers from Facebook is balanced by an increase in traffic from Google Search and direct.
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    Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made.

    Last October, Facebook de-emphasized news in the Facebook Newsfeed. The bottom dropped out of many publishers’ traffic. New data from Chartbeat suggests that the system is returning to a healthier mix in which traffic to publishers from Google Search and direct has increased to provide a more balanced flow of traffic. Balance is good, in that it reduces the relative importance of any single platform.

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    Gini Dietrich shows us how to launch a podcast https://www.firpodcastnetwork.com/gini-dietrich-shows-us-how-to-launch-a-podcast/ https://www.firpodcastnetwork.com/gini-dietrich-shows-us-how-to-launch-a-podcast/#respond Mon, 04 Jun 2018 15:34:10 +0000 https://firpodcastnetwork.com/?p=9232 Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference.
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    Gini’s podcast, Spin Sucks, launched with three episodes. We talk about Gini’s approach to packaging and launching the podcast, and how she hopes to use it to build the Spin Sucks community. Not surprisingly, there’s real method to Gini’s actions. A text book example of how to launch a new podcast.

    We also talk about the trend to building geographically dispersed teams freed of the need to show up at the office each day. Automattic, the company behind WordPress, just celebrated their 15th anniversary. And they also gave up their last office. Automattic has built a business that lasts with a team that works from the space that works for then. We see this happening more and more in communications and marketing. But there’s one important lesson from Automattic’s experience. It is important to bring people together at key times.

    We all had two years to prepare for GDPR. So, are you surprised that so many organizations were not prepared for its May 25 effective date? Well, it’s clear that many weren’t. It’s also clear that GDPR is having an impact on advertising, with significant drop offs in advertising volumes reported in days following its implementation.

    Also, Martin is shares some of the discussions that stood out for him at this year’s CPRA Annual Conference in Charlottetown.

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    Inside PR 507: GDPR is here https://www.firpodcastnetwork.com/inside-pr-507-gdpr-is-here/ https://www.firpodcastnetwork.com/inside-pr-507-gdpr-is-here/#respond Sun, 20 May 2018 21:27:32 +0000 https://firpodcastnetwork.com/?p=9187 GDPR is here. Comments don't have to be toxic. Klout is no more. Gini launches the Spin Sucks podcast. Martin launches a podcasting course.
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    This week, Gini, Martin and Joe talk about:

    • Counselors Academy’s annual spring conference in Toronto
    • The demise of Klout. We won’t spill any tears.
    • This is deadline week for General Data Protection Regulations. This may be a European law, but it can be applied to any Website that gathers data from Europeans. Be sure that you are in compliance with GDPR.
    • There’s a lot of toxicity in social media discussions and comments. However, not everyone is giving up on the potential of social media to give voice to intelligent and constructive conversation. News this week of a project out of Simon Fraser University to to develop algorithms that would identify the most constructive, well-supported comments and raise their visibility.
    • Martin has a new podcast course on LinkedIn.
    • Gini Dietrich launches the Spin Sucks podcast

    The post Inside PR 507: GDPR is here appeared first on FIR Podcast Network.

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    Yes, you ARE the product. But you don’t have to be. https://www.firpodcastnetwork.com/yes-you-are-the-product-but-you-dont-have-to-be/ https://www.firpodcastnetwork.com/yes-you-are-the-product-but-you-dont-have-to-be/#respond Tue, 08 May 2018 23:17:38 +0000 https://firpodcastnetwork.com/?p=9170 You ARE Facebook's product. But you don't have to be. And look at LinkedIn now. 15 years old and going strong.
    Continue Reading →

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    In the past two weeks, there has been a lot of discussion around Will Oremus’ article “Are You Really the Product? The history of a dangerous idea.” In a nutshell, Oremus argues that the “If you’re not paying for the product, you are the product,” aphorism doesn’t really apply in the case of Facebook.

    Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus’ arguments. Joe thinks that his arguments are beguiling, but convoluted, bringing us to the same conclusion: “If you aren’t paying for it with money, you are paying for it in other ways.” Ultimately, he who pays for something sets the terms.

    AND

    LinkedIn. Can it really be 15 years old? It seems like only yesterday we first met.

    LinkedIn is not as big as Facebook. It doesn’t sit at the middle of the news cycle like Twitter. And it doesn’t have the love directed at Instagram. But it is older than all of these social networks – and it occupies a unique place for business. We talk about how it has changed over the years and our ongoing love/hate relationship with it.

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    Oh What a Week it Was https://www.firpodcastnetwork.com/oh-what-a-week-it-was/ https://www.firpodcastnetwork.com/oh-what-a-week-it-was/#respond Sun, 06 May 2018 22:36:15 +0000 https://firpodcastnetwork.com/?p=9158 A replay of our conversation from Inside PR 464 about the new Trump administration and whether the news media is too weakened to do its job.

    And as you listen to it, we think you’ll find that the questions we asked in January 2017 are as apt today as they were then.
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    A White House Press Corps that falls over themselves to distance themselves form a comic who spoke truth to power. The remarkable performance of Rudolph Giuliani and the rapid shift in the President’s tweets from “Rudy’s got it right” to “he has to get his facts right.” What is truth? Where is truth? And is the news media even less capable of providing us with the information we need as citizens. Or are they locked in a race to the bottom?

    In the wake of these events, Gini Dietrich, Martin Waxman and Joseph Thornley revisit how we felt in the days after President Trump was elected. We struggled then, as we do now, to understand the new President, the people around him, and the effectiveness of news media outlets weakened by a deterioration in their business and distribution models.

    So, after several weeks of reflecting on Facebook and social media, let’s take a step back and replay our conversation from Inside PR 464 about the new Trump administration and whether the news media is too weakened to do its job.

    And as you listen to it, we think you’ll find that the questions we asked in January 2017 are as apt today as they were then.

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    Inside PR Goes to the Mat[tresses] https://www.firpodcastnetwork.com/inside-pr-goes-to-the-mattresses/ https://www.firpodcastnetwork.com/inside-pr-goes-to-the-mattresses/#respond Mon, 30 Apr 2018 11:40:08 +0000 https://firpodcastnetwork.com/?p=9136 The responsibility for disclosure about the true nature of mat releases is a shared by PR agencies, distributors and publishers. And Facebook Canada does a Faceplant
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    What’s the matter with mat stories? Quite a bit, in the absence of full disclosure. We talk about the different approaches to mat stories taken by the two largest providers in North America, NAPs in the United States and News Canada north of the border. We talk about where the responsibility for disclosure resides and we see that there may be failings at all three points in the news chain, PR agencies, mat distributors and publishers.

    We also look at Facebook’s curious performance during and after its testimony before a Canadian Parliamentary Committee. Called to testify about its privacy policies, Facebook’s spokesperson first told Parliamentarians that Facebook has its own interpretation of Canadian lobbying laws. An interpretation that resulted in Facebook having no lobbyist registration, despite the fact that Facebook was on record having meetings with several Cabinet Ministers. Curious, said the NDP’s Charlie Angus. But, there’s more. To top it off, Facebook, the distribution platform on which many Canadians receive their news, refused to take any questions from reporters. This, even thought the reporters accompanied Facebook’s Canadian rep down three stories from the Committee hearings to the building exit where he could finally flee them.

    Actions speak loudly. And the failure to disclose fully speaks volumes.

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    Is Reddit right for my business? https://www.firpodcastnetwork.com/is-reddit-right-for-my-business/ https://www.firpodcastnetwork.com/is-reddit-right-for-my-business/#respond Sun, 22 Apr 2018 12:36:00 +0000 https://firpodcastnetwork.com/?p=9095 Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.
    Continue Reading →

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    Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? Mike Connell’s recent article on the Spin Sucks blog launched this week’s discussion.

    And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.

    The post Is Reddit right for my business? appeared first on FIR Podcast Network.

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    All eyes on Washington https://www.firpodcastnetwork.com/all-eyes-on-washington/ https://www.firpodcastnetwork.com/all-eyes-on-washington/#respond Tue, 10 Apr 2018 12:57:22 +0000 https://firpodcastnetwork.com/?p=9061 We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country.
    Continue Reading →

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    We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country.

    Well worth your time:

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    A Facebook Senate? WTF! https://www.firpodcastnetwork.com/a-facebook-senate-wtf/ https://www.firpodcastnetwork.com/a-facebook-senate-wtf/#respond Tue, 03 Apr 2018 11:03:52 +0000 https://firpodcastnetwork.com/?p=9029 Mark Zuckerberg would create his own Senate. And Cloudflare gives us 1.1.1.1 to protect our privacy from our ISP.
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    Mark Zuckerberg is quiet no more. After a period of uncomfortable silence that saw Facebook savaged by privacy advocates and users like us, Zuckerberg gave a remarkable interview to Ezra Klein, suggesting a Facebook governance structure that would transcend national boundaries. Huh?

    And what does 1.1.1.1mean to you? Thanks to Cloudflare, you now have another means of protecting your privacy from your Internet Service Provider.

    The post A Facebook Senate? WTF! appeared first on FIR Podcast Network.

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    Inside PR 500: The End is Not Near https://www.firpodcastnetwork.com/inside-pr-500-the-end-is-not-near/ https://www.firpodcastnetwork.com/inside-pr-500-the-end-is-not-near/#respond Mon, 02 Apr 2018 18:44:22 +0000 https://firpodcastnetwork.com/?p=9019 It's episode 500 and, like the World Wide Web, we're not going away.
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    It’s episode 500 and, like the World Wide Web, we’re not going away anytime soon.

    The post Inside PR 500: The End is Not Near appeared first on FIR Podcast Network.

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    Inside PR 499: Ethics and Tech Education https://www.firpodcastnetwork.com/inside-pr-499-ethics-and-tech-education/ https://www.firpodcastnetwork.com/inside-pr-499-ethics-and-tech-education/#respond Sun, 11 Mar 2018 19:40:33 +0000 https://firpodcastnetwork.com/?p=8930 Ethics in tech, Facebook skews older and Google AMP embraces stories
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    Algorithms are as neutral as the people who write them

    Joseph Thornley, Gini Dietrich and Martin Waxman talk about the introduction of ethics into tech education, a move that’s long overdue. Could ethics in Tech turn on the concept, “Do no harm?”

    Facebook users are skewing older as younger people move to other platforms. Can geritol ads be far behind? And Google AMP Stories shows another platform moving to take advantage of the trend to package and present content as stories. Finally, we talk about the introduction of ethics into tech education, a move that’s long overdue. Could ethics in Tech turn on the concept, Do no harm?

    The post Inside PR 499: Ethics and Tech Education appeared first on FIR Podcast Network.

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    Inside PR 498: Facebook asks some Hard Questions https://www.firpodcastnetwork.com/inside-pr-498-facebook-asks-hard-questions/ https://www.firpodcastnetwork.com/inside-pr-498-facebook-asks-hard-questions/#respond Mon, 05 Mar 2018 12:45:39 +0000 https://firpodcastnetwork.com/?p=8908 We talk about news on Snapchat and  Facebook's Hard Questions, a series of linkworthy posts on Facebook's blog. Nuff said.
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    We talk about news on Snapchat and  Facebook’s Hard Questions, a series of linkworthy posts on Facebook’s blog. Nuff said.

    The post Inside PR 498: Facebook asks some Hard Questions appeared first on FIR Podcast Network.

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    The tools we need to take control of my personal privacy and data https://www.firpodcastnetwork.com/tools-need-take-control-personal-privacy-data/ https://www.firpodcastnetwork.com/tools-need-take-control-personal-privacy-data/#respond Mon, 12 Feb 2018 01:34:12 +0000 https://firpodcastnetwork.com/?p=8824 The Privacy Commissioner of Canada looks at de-indexing and takedown notices as tools to provide us with more control over our data. And we take another look at the opacity of Facebook's measures on news in the Newsfeed.
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    This week, we keep the focus on Facebook and its algorithms. As long as two thirds of us are using the platform, it is important. We start our discussion with Matthew Ingram’s recent Columbia Journalism Review article, Facebook’s latest changes will probably make misinformation worse. Facebook is indisputably a media company. A change in its algorithm will not change that. And so measures like its two question news questionnaire are something we should examine closely, like every move Facebook is making in this area. But as we do, we must recognize that Facebook’s algorithm is opaque to its users. There is no way we really can know what is going on under the hood. And that affects what we read. It’s a question of having control.

    And, if you think that we are just baying at the moon, another piece of news worth noting, this time out of Canada. Think about the Right to be Forgotten. Then think about the GDPR. Think about CASL, the Canadian Anti Spam Law. Now read a discussion paper from the Privacy Commissioner of Canada. The need to give individuals more control over their data leads to a focus on de-indexing and source takedown. The bottom line: We may have a global internet, but we have national sovereignty over privacy and personal rights. So, pay attention. You may not want government regulation, but that doesn’t mean you won’t get it.

    Finally, we talk about Google Bulletin,  It reminds us that, before Facebook pushed into and then fled news, there was Google. And when we talk about innovation, let’s not count out Google.

     

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    Inside PR 496: Talking about accountability and responsibility https://www.firpodcastnetwork.com/inside-pr-496-talking-accountability-responsibility/ https://www.firpodcastnetwork.com/inside-pr-496-talking-accountability-responsibility/#respond Mon, 05 Feb 2018 14:54:11 +0000 https://firpodcastnetwork.com/?p=8793 Our conversation centers on the introduction of survey questions to ask Facebook users about their awareness of and trust in news sources. Also on this week's agenda, payola PR. Does it exist? What does it say about ethics in PR? What should we as an industry and as individual practitioners do to combat it?

    Continue Reading →

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    We take a further look at Facebook’s shifting treatment of news that appears in our newsfeeds. The problem: Facebook has become the dominant news distribution platform. However, the algorithms have had a nasty propensity to elevate what has been broadly labelled as fake news. So, in this new world, how are we to know what is real, what is reliable, what is trustworthy?

    In recent weeks, Facebook has announced measures to address this issue. Today, our conversation centers on the introduction of two survey questions to ask Facebook users about their awareness of and trust in news sources.

    Also on this week’s agenda, payola PR. Does it exist? What does it say about ethics in PR? What should we as an industry and as individual practitioners do to combat it?

    The post Inside PR 496: Talking about accountability and responsibility appeared first on FIR Podcast Network.

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    Facebook leaves publishers at the altar https://www.firpodcastnetwork.com/facebook-leaves-publishers-altar/ https://www.firpodcastnetwork.com/facebook-leaves-publishers-altar/#respond Mon, 22 Jan 2018 11:25:30 +0000 https://firpodcastnetwork.com/?p=8736 Less news in the newsfeed. More things that my friends share or that I click on. We discuss the implications of this for news outlets, PR people and Facebook users themselves.
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    Facebook head Mark Zuckerberg last week announced that Facebook’s solution for fake news is to remove news from the newsfeed. So, less news in the newsfeed. More things that my friends share or that I click on.

    Martin Waxman and Joseph Thornley talk about the implications of this for news outlets, PR people and Facebook users themselves.

    It will take some time for this play out. And that could open a period of innovation as publishers and communicators turn to other platforms and tools (check out Feedly).

    However this turns out, there is no doubt that Facebook always looks after its own business interests. And in this case, its interest simply was not to come to grips with the problem it created in its relentless push to aggregate audiences and content outlets.

    Facebook made this mess. Now the rest of us are left to deal with it.

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    Inside PR 494: Finding Time for Creativity, GDPR and Pew Research https://www.firpodcastnetwork.com/inside-pr-494-finding-time-creativity-gdpr-pew-research/ https://www.firpodcastnetwork.com/inside-pr-494-finding-time-creativity-gdpr-pew-research/#respond Tue, 16 Jan 2018 15:46:11 +0000 https://firpodcastnetwork.com/?p=8715 This week, we discuss the approaching deadline to implement the provisions of the General Data Protection Regulations (GDPR), Pew research on television news consumption, and finding time for creative thinking.
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    A recent post by Gini Dietrich on Digital Distraction and Creativity provides our jumping off point this week. We talk about he importance of times when our minds are “in neutral” for creative thinking and serendipitous inspiration. For Gini, it’s long bike rides. For Martin, it’s long walks. For Joe, it’s shaving and the shower. It may be something totally different for you. But whatever it is, it’s important that you make time to enable your mind to free associate and generate new ideas.

    Just a couple years ago, Canada’s Antispam Law (CASL) forced marketers everywhere to revise their approach to building mailing lists, as marketers everywhere discovered that, if they captured any  Canadians in their lists, they had to clearly indicate the intended use of the data and provide people with a clear opt-in for the list, not an opt-out.  And failure to comply with these standards could lead to legal action and fines.

    Now publishers and marketers around the world are gearing up for Europe’s General Data Protection Regulation (GDPR), which compels a similar rethink about the way that data about people is collected, including cookie data. And, similar to CASL, living outside of Europe is not a shield against the regulation. It’s effect and the truly sizeable financial penalties that can be levied against those who violate the regulation can be applied to anyone anywhere if the capture data about Europeans.

    Finally, we discuss research from Pew that underlines the relentless erosion of television news consumption, that is leaving it as a medium consumed by older, less educated, less wealthy Americans. No wonder I see so many drug ads on CNN! And this trend leaves PR people scrambling to reach audiences in the new online places they habituate.

    The post Inside PR 494: Finding Time for Creativity, GDPR and Pew Research appeared first on FIR Podcast Network.

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    https://www.firpodcastnetwork.com/inside-pr-494-finding-time-creativity-gdpr-pew-research/feed/ 0 clean 19:55 8715
    Return of the Ink-Stained Wretch https://www.firpodcastnetwork.com/return-ink-stained-wretch/ https://www.firpodcastnetwork.com/return-ink-stained-wretch/#respond Sun, 07 Jan 2018 22:56:11 +0000 https://firpodcastnetwork.com/?p=8688 The limits we should apply to sponsored content, new models for journalism and the possibility that local journalism may be linked to a more traditional blue collar model than it is to the television-fueled celebrity salaries of recent years.
    Continue Reading →

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    This week’s conversation was sparked by a comment from  Monica Miller, who wonders  how the flow of sponsored content and content originated by companies and published by communicators affects media credibility. This leads us to a discussion of the limits to sponsored content, new models for journalism and the possibility that local journalism may be linked to a more traditional blue collar model than it is to the television-fueled celebrity salaries of recent years.

    Creative Commons Licence
    Inside PR 493 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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    Is 2018 the year that AI will transform my job? https://www.firpodcastnetwork.com/2018-year-ai-will-transform-job/ https://www.firpodcastnetwork.com/2018-year-ai-will-transform-job/#respond Mon, 01 Jan 2018 16:08:05 +0000 https://firpodcastnetwork.com/?p=8630 Artificial intelligence was a hot topic amoung communicators in 2017 and it's something to continue watching and exploring in 2018.
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    Artificial intelligence was a hot topic amoung communicators in 2017 and it’s something to continue watching and exploring in 2018. Clearly, it will have an impact on the nature of the work we perform. It will destroy many existing jobs, especially those involving repetitive, data-based tasks. But, for those who are lucky and prepared to innovate, it also holds the promise to create new opportunities.

    The post Is 2018 the year that AI will transform my job? appeared first on FIR Podcast Network.

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    To Bot Or Not To Bot https://www.firpodcastnetwork.com/bot-not-bot/ https://www.firpodcastnetwork.com/bot-not-bot/#respond Wed, 27 Dec 2017 13:53:47 +0000 https://firpodcastnetwork.com/?p=8622 A Toronto-based marketing firm created a chatbot that led to a partnership with the Toronto International Film Festival. Smart marketing.
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    On this week’s episode of the the Inside PR podcast, Martin Waxman interviews Fatima Zaidi about the chatbot a couple of Toronto-based firms created for TIFF, the Toronto International Film Festival. This led to a partnership with TIFF. Smart marketing for the firms involved. A good way to explore the leading edge of the communications practice. And something that more firms should try.

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    When Sorry Doesn’t Cut It https://www.firpodcastnetwork.com/sorry-doesnt-cut/ https://www.firpodcastnetwork.com/sorry-doesnt-cut/#respond Mon, 18 Dec 2017 19:04:40 +0000 https://firpodcastnetwork.com/?p=8584 Can Snapchat be fixed? And when isn't an apology good enough?
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    Gini Dietrich, Martin Waxman and Joseph Thornley discuss two topics on this week’s Inside PR podcast:

    • Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper?
    • The outing of sexual predators gives us pause to examine how you can respond to the unconscionable. What do you want? An apology? Or a commitment to change? Are either sufficient alone or even in combination?

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    https://www.firpodcastnetwork.com/sorry-doesnt-cut/feed/ 0 clean 19:04 8584
    That may not be remarkable, but that doesn’t mean it’s not important. https://www.firpodcastnetwork.com/may-not-remarkable-doesnt-mean-not-important/ https://www.firpodcastnetwork.com/may-not-remarkable-doesnt-mean-not-important/#respond Mon, 11 Dec 2017 20:04:10 +0000 https://firpodcastnetwork.com/?p=8548 Gini Dietrich, Joseph Thornley and Martin Waxman talk about the dominance of Facebook and Google, their centrality as media platforms and the importance of maintaining the threat of legislative and regulatory action to ensure that they operate in the interest of the public as well as their shareholders.
    Continue Reading →

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    Three friends, three communications professionals talking about issues of importance to us. The responsibility of the big platforms, Facebook and Google.  Their begrudging appearance before Congress, an appearance that makes that case that government has levers that, just by their existence, keeps the big players in check. If Congress had not persisted, we never would have gotten the real picture about what was going on with Facebook, Google and Russian interference in the US election.

    Facebook and Google are media companies. Publishers that makes judgements through the algorithms they deploy just as surely as humans do. Have they become too dominant, too focused on their own commercial interest, to realize the original dream of people connecting with one another in a meaningful, positive way?

    The may not be a remarkable discussion. But that doesn’t make it unimportant.

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    Forget the datum. We’ve got pizzum https://www.firpodcastnetwork.com/forget-datum-weve-got-pizzum/ https://www.firpodcastnetwork.com/forget-datum-weve-got-pizzum/#respond Mon, 13 Nov 2017 17:26:55 +0000 https://firpodcastnetwork.com/?p=8402 Gini Dietrich, Martin Waxman and Joseph Thornley talk about transparency and disclosure. Wayne and Schuster anyone?
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    Does Amazon have a problem with Bot reviews? Are your purchase decisions influenced by the reviews that you read on Amazon? Just like fake news and fake people on Twitter and other social media platforms, we need to be constantly skeptical about what we read and see. The number one rule of online reviews? Do your research before you click. Consumer beware.

    And when it comes to endorsements, the FTC makes it clear that influencers really must disclose any paid sponsorships or promotions connected to any of their social media posts. This is something about which PR professionals should be constantly mindful. However, we all can point to examples of PR people who post about client-related matters without any disclosure. We’ve all lapsed on occasion. But its’ essential that we keep this top of mind and observe the rules. Influencer beware. Influencer disclose.

    Would you join the PR dream team? Gini has created the PR Dream Team as an online PR support community. Since launching in beta in February, PR practitioners have joined to learn from one another and help one another with common issues and challenges that we all have. Come for the content. Stay for the team.

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    Why would I bother to attend a conference? https://www.firpodcastnetwork.com/bother-attend-conference/ https://www.firpodcastnetwork.com/bother-attend-conference/#respond Tue, 24 Oct 2017 11:29:55 +0000 https://firpodcastnetwork.com/?p=8257 When it comes to conferences, is less really more?

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    Gini Dietrich, Joseph Thornley and Martin Waxman talk about why we attend conferences. What are they good for? How do you get the most out of them? Should conference organizers offer a different experience, based on facilitated discussions drawing on the expertise in the audience?

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    Inside PR 486: Terry Fallis on storytelling and narrative https://www.firpodcastnetwork.com/inside-pr-486-terry-fallis-storytelling-narrative/ https://www.firpodcastnetwork.com/inside-pr-486-terry-fallis-storytelling-narrative/#respond Mon, 16 Oct 2017 14:58:15 +0000 https://firpodcastnetwork.com/?p=8210 Terry Fallis talks with Joseph Thornley about the importance of storytelling and narrative.
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    Terry Fallis’ career in communications has reaches back to those days. But he left them behind to be an early pioneer in social media (He was the original co-host of Inside PR). And along the way, he began writing. Six novels later, he’s an award winning best-selling author who advises executives and public figures on how to communicate effectively in the era in which we all have a voice.

    Listen as he talks with Joseph Thornley about the importance of narrative and story telling.

    The post Inside PR 486: Terry Fallis on storytelling and narrative appeared first on FIR Podcast Network.

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    Oh Oh. Will we get into trouble for discussing this? https://www.firpodcastnetwork.com/oh-oh-will-get-trouble-discussing/ https://www.firpodcastnetwork.com/oh-oh-will-get-trouble-discussing/#respond Tue, 22 Aug 2017 14:01:52 +0000 https://firpodcastnetwork.com/?p=7907 We offer our take on the James Damore memo on gender diversity and how Google handled it. Will this discussion get us into trouble? Will you unsubscribe? Will you judget us harshly?
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    We offer our take on the James Damore memo on gender diversity and how Google handled it. Will this discussion get us into trouble? Will you unsubscribe? Will you judget us harshly?

    Also, Google’s extension of speech recognition to an additional 30 languages and locales, serving an addition 1 billion people, underlines how rapidly Google is preparing for the era in which we will be interacting with our devices primarily by voice commands.

    The post Oh Oh. Will we get into trouble for discussing this? appeared first on FIR Podcast Network.

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    IPR 484 – Will Facebook do for video what it did for news? https://www.firpodcastnetwork.com/ipr-484-will-facebook-video-news/ https://www.firpodcastnetwork.com/ipr-484-will-facebook-video-news/#respond Mon, 14 Aug 2017 11:24:58 +0000 https://firpodcastnetwork.com/?p=7864 Facebook Watch: Whether you get dreck or something better says a lot about you. And Voice Search should enable you to say a lot.
    Continue Reading →

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    Facebook Watch

    Facebook is rolling out a new “Watch” tab on the mobile app to feature short form, more professional videos. But what will be on it? Variety profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however,  is one of the lucky people with early access – and she reports that her “Watch” tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini’s first set of feeds suggests that the algorithm will give people the kind of content they consume (if not deserve). If you click on dreck in your Facebook feed, expect to see dreck in your Watch tab. If you click on more intelligent news and videos on your newsfeed, expect to see something more thought provoking in the Watch tab.

    The Future of Voice Search and AI

    We have entered the era of voice search. And we talk about its implications. One thing is clear: voice search will require marketers to think differently about the content they create and the placement they seek in a voice search environment. Think about the way you interact with your voice devices like Alexa and Siri right now. Do you ask a question and then go to the first result you hear? Or do you ask it a series of questions? We think that success in the era of voice search will be rely on finding a way to be useful in a conversational mode – to have the most useful content that will surface as users interact with their voice interfaces.

    The post IPR 484 – Will Facebook do for video what it did for news? appeared first on FIR Podcast Network.

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    Unprofessional Communications in the White House https://www.firpodcastnetwork.com/unprofessional-communications-white-house/ https://www.firpodcastnetwork.com/unprofessional-communications-white-house/#respond Sun, 30 Jul 2017 21:28:24 +0000 https://firpodcastnetwork.com/?p=7794 Gini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communicatio
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    Gini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communications. Can any Tom, Dick or Anthony do what we as professional communicators do? Can they do it well? Do they even know what we do and what goes into it?

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    Inside PR 482: Political communications in the era of Donald Trump https://www.firpodcastnetwork.com/inside-pr-482-political-communications-era-donald-trump/ https://www.firpodcastnetwork.com/inside-pr-482-political-communications-era-donald-trump/#respond Tue, 25 Jul 2017 14:19:05 +0000 https://firpodcastnetwork.com/?p=7776 Tyler Brown, long-time communications exec at the Republican National Committee, shares his experiences and insights with Gini Dietrich, Martin Waxman and Joseph Thornley
    Continue Reading →

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    This week, Gini, Martin and Joe are doing something special – a joint episode of Inside PR and the Spin Sucks Fireside Chat. During her journeys on the speakers’ circuit, Gini met Tyler Brown, a long-time senior communicator at the Republican National Committee who has recently moved over to public affairs consulting. The confluence of political and corporate communications is a hot topic for all of us. So, Gini asked Tyler if he would share his experience and insights with us.

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    IPR 481: Tales of misdirected attention https://www.firpodcastnetwork.com/ipr-481-tales-misdirected-attention/ https://www.firpodcastnetwork.com/ipr-481-tales-misdirected-attention/#respond Mon, 17 Jul 2017 12:09:18 +0000 https://firpodcastnetwork.com/?p=7724 Really, we’re not making this stuff up.
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    Dean Baquet inadvertently makes the case for a Public Editor at the New York Times. Google supports innovation in online news, but diverts attention from the real issue. The News Media Alliance calls for an antitrust exemption. Yep, that’s right. Solve the problem of market dominance by compounding the problem. Really, we’re not making this stuff up.

    Martin Waxman and Joseph Thornley tackle these issues in this episode of the Inside PR podcast. Gini Dietrich is traveling this week, but she’ll rejoin us next week.

    The post IPR 481: Tales of misdirected attention appeared first on FIR Podcast Network.

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    Inside PR 480: Facebook and news publishing, walking like a duck https://www.firpodcastnetwork.com/inside-pr-480-facebook-news-publishing-walking-like-duck/ https://www.firpodcastnetwork.com/inside-pr-480-facebook-news-publishing-walking-like-duck/#respond Tue, 11 Jul 2017 11:11:07 +0000 https://firpodcastnetwork.com/?p=7702 Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio.
    Continue Reading →

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    When is a yellow rubber ducky worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio.  Gini DietrichMartin Waxman and Joseph Thornley tackles these issues in this episode of the Inside PR podcast.

    The post Inside PR 480: Facebook and news publishing, walking like a duck appeared first on FIR Podcast Network.

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    IPR 479: Kenneth, did you hear my audiogram? https://www.firpodcastnetwork.com/ipr-479-kenneth-hear-audiogram/ https://www.firpodcastnetwork.com/ipr-479-kenneth-hear-audiogram/#respond Mon, 03 Jul 2017 12:56:29 +0000 https://firpodcastnetwork.com/?p=7654 Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters?
    Continue Reading →

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    Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters? Gini DietrichMartin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

    The post IPR 479: Kenneth, did you hear my audiogram? appeared first on FIR Podcast Network.

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    IPR 478: Public Relations and Data Science https://www.firpodcastnetwork.com/ipr-478-public-relations-data-science/ https://www.firpodcastnetwork.com/ipr-478-public-relations-data-science/#respond Tue, 27 Jun 2017 10:55:56 +0000 https://firpodcastnetwork.com/?p=7618 Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.
    Continue Reading →

    The post IPR 478: Public Relations and Data Science appeared first on FIR Podcast Network.

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    This week, Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.

    We also talk about upcoming updates to the Apple Podcasts app, which will support podcast series and give podcasters analytics so that they can learn more about how people are consuming their content.

    And before we leave, we talk about the comfort to be received from Binky.

    The post IPR 478: Public Relations and Data Science appeared first on FIR Podcast Network.

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    IPR477: The State of the Internet https://www.firpodcastnetwork.com/ipr477-state-internet/ https://www.firpodcastnetwork.com/ipr477-state-internet/#respond Wed, 07 Jun 2017 12:43:51 +0000 https://firpodcastnetwork.com/?p=7514 Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.
    Continue Reading →

    The post IPR477: The State of the Internet appeared first on FIR Podcast Network.

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    Gini DietrichMartin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

    This week: Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.

    The post IPR477: The State of the Internet appeared first on FIR Podcast Network.

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    IPR476: Annenberg, that’s just way too personal. https://www.firpodcastnetwork.com/ipr476-annenberg-thats-just-way-personal/ https://www.firpodcastnetwork.com/ipr476-annenberg-thats-just-way-personal/#respond Tue, 06 Jun 2017 13:33:12 +0000 https://firpodcastnetwork.com/?p=7505 In this week's Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal.
    Continue Reading →

    The post IPR476: Annenberg, that’s just way too personal. appeared first on FIR Podcast Network.

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    In this week’s Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal.

    Gini DietrichMartin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

    The post IPR476: Annenberg, that’s just way too personal. appeared first on FIR Podcast Network.

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    Inside PR 475: Racing to the bottom https://www.firpodcastnetwork.com/inside-pr-475-racing-bottom/ https://www.firpodcastnetwork.com/inside-pr-475-racing-bottom/#respond Thu, 25 May 2017 13:54:18 +0000 https://firpodcastnetwork.com/?p=7422 Ev Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.
    Continue Reading →

    The post Inside PR 475: Racing to the bottom appeared first on FIR Podcast Network.

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    Ev Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.

    Gini DietrichMartin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

    The post Inside PR 475: Racing to the bottom appeared first on FIR Podcast Network.

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    Inside PR 474: Don’t touch those slides https://www.firpodcastnetwork.com/inside-pr-474-dont-touch-slides/ https://www.firpodcastnetwork.com/inside-pr-474-dont-touch-slides/#respond Mon, 22 May 2017 15:30:37 +0000 https://firpodcastnetwork.com/?p=7392 Good times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. Wordpress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda.
    Continue Reading →

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    Good times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. WordPress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda.

    Gini DietrichMartin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

    The post Inside PR 474: Don’t touch those slides appeared first on FIR Podcast Network.

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    Inside PR 473: Yik has Yakked https://www.firpodcastnetwork.com/inside-pr-473-yik-yakked/ https://www.firpodcastnetwork.com/inside-pr-473-yik-yakked/#respond Tue, 16 May 2017 11:20:25 +0000 https://firpodcastnetwork.com/?p=7344 Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.
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    The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network.

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    Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.

    Gini DietrichMartin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

    The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network.

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    Inside PR 472: When good media go to the wrong place https://www.firpodcastnetwork.com/inside-pr-472-good-media-go-wrong-place/ https://www.firpodcastnetwork.com/inside-pr-472-good-media-go-wrong-place/#respond Sun, 14 May 2017 21:36:51 +0000 https://firpodcastnetwork.com/?p=7335 The NY Times is on Snapchat Discover. You’re probably not on Mastodon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let’s go Inside PR. It’s just Martin Waxman and Joe Thornley this week. But we cover a lot of ground.
    Continue Reading →

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    The NY Times is on Snapchat Discover. You’re probably not on Mastodon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let’s go Inside PR. It’s just Martin Waxman and Joe Thornley this week. But we cover a lot of ground.

    Gini Dietrich will return next week. Hurrah!

    The post Inside PR 472: When good media go to the wrong place appeared first on FIR Podcast Network.

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    Inside PR 471: You can’t say that anymore https://www.firpodcastnetwork.com/inside-pr-471-cant-say-anymore/ https://www.firpodcastnetwork.com/inside-pr-471-cant-say-anymore/#respond Sun, 30 Apr 2017 14:16:11 +0000 https://firpodcastnetwork.com/?p=7271 Changes to Facebook, Twitter, Snapchat underline how competitive the social media platforms are. Plus we get onside with changing norms in acceptable language. And Spin Sucks surveys PR pros.
    Continue Reading →

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    Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

    #IPRMustKnow

    Stories Here. Stories There. Stories Everywhere … on Facebook

    Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera.

    Snapchat Keyword search

    Casual users may find Snapchat much more welcoming now that Snapchat has upgraded its search to enable full key word searches.

    Twitter confuses long time users

    When are extra characters worth keeping around? When they are the @NAME convention in tweets that respond to other people’s tweets. Take it away and you have confusion on the part of many long time users.

    Periscope live streams now appear inside Twitter Moments

    Periscope is a great live streaming tool. It’s also less popular than other livestreaming services. So, anything that raises its profile is a good thing.

    RIP the Egg

    And we couldn’t let the passing of the Twitter egg go by without comment. Another of the quirky, idiosyncratic things that made early Twitter so distinctive is now just a memory. Say hello to generic head and shoulder outlines as the new avatar for trolls and newbies.

    A small step for gender neutral language, a giant step for Mankind

    Communicators must be aware of words and phrases that convey or reinforce values that are outmoded. This is a challenge in a time in which acceptable language standards are established by focused communities of interest. It’s a big challenge to stay on top of these changes in acceptable use. We struggle to keep up.

    Spin Sucks surveys PR practitioners about the state of the business

    Gini Dietrich’s Spin Sucks site asked readers to tell them about the PR industry they work in today. The responses came in mostly from people who work at small PR firms and independently, which itself says something about changes in the PR industry. Gini takes us through some of the insights she gained into the state of the business through this survey.

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    Inside PR 470: 3 liberals struggle to cross the perspective chasm https://www.firpodcastnetwork.com/inside-pr-470-3-liberals-struggle-cross-perspective-chasm/ https://www.firpodcastnetwork.com/inside-pr-470-3-liberals-struggle-cross-perspective-chasm/#respond Mon, 24 Apr 2017 13:56:06 +0000 https://firpodcastnetwork.com/?p=7216 We celebrate a big award win for Maureen Judge (read on to learn of her connection to the podcast), test Instagram Hyperlapse and struggle with bridging the perspective chasm that seems to support fake news.
    Continue Reading →

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    Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

    #IPRMustKnows

    Kudos to Maureen Judge

    It’s not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she also is Martin’s wife. And Martin enjoys basking in Maureen’s aura.

    Instagram Hyperlapse telescopes event videos

    Hyperlapse, a new Instagram app enables users to speed up videos up to 12 times the speed in which they were taken. This should prove to be a boon for people staging events who want to produce behind-the-scenes, preparing for the event, or other kinds of videos capturing a longer time span.

    Struggling with fake news and bridging the perspective chasm

    We’ll be honest. Gini, Martin and Joe would all self-identify as progressive in our political perspective. And yes, we’re struggling with the challenge of fake news and the decline of traditional news organizations.

    In our struggle with fake news, we move past the problem with social algorithms that lead to its distribution and the measures being taken, finally, by Facebook and other platforms to deal with it. We have to understand the lived experience and perspective of those who reject the relevance of the facts that are advanced. We need to listen to one another, engaging in a dialogue to find understanding and common ground.

    Yep, it’s three liberals struggling with the challenge of fake news.

    The post Inside PR 470: 3 liberals struggle to cross the perspective chasm appeared first on FIR Podcast Network.

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    Inside PR 469: The communications channels we rely on https://www.firpodcastnetwork.com/inside-pr-469-communications-channels-rely/ https://www.firpodcastnetwork.com/inside-pr-469-communications-channels-rely/#respond Tue, 18 Apr 2017 18:50:59 +0000 https://firpodcastnetwork.com/?p=7190 An open Web. Respect for our privacy. Boaty McBoatface, eh? And the communications channels we rely on.
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    Gini Dietrich and Joseph Thornley are back for another episode of the Inside PR podcast.

    #IPRMustKnow

    Time Berners Lee reminds us about what the Web should be

    Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading.

    Boaty McBoatface went for a swim

    We just can’t get enough of this story. Boaty McBoatface sank beneath the waves – and then resurfaced. Turning a PR embarrassment into something positive and memorable.

    Channels, Channels and Channels. Can you count on them?

    Skype. Slack. Twitter. Snapchat. PR pros have adopted many new communication channels in recent years. Lately, there has been a great deal of concern about the future of Twitter. PR won’t die if Twitter dies. But it sure will change things. Twitter isn’t as much about pitching as it is about understanding the interests of journalists who we might want to pitch. People tweet about the things they care about. And knowing what a a journalist cares about is useful when deciding who to pitch a story to. Having said that, nothing is for ever. So, don’t get too comfortable with the tools you use today. You may have to make changes tomorrow.

    The post Inside PR 469: The communications channels we rely on appeared first on FIR Podcast Network.

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    Inside PR 468: Catch us if you can https://www.firpodcastnetwork.com/inside-pr-468-catch-us-can/ https://www.firpodcastnetwork.com/inside-pr-468-catch-us-can/#respond Mon, 20 Mar 2017 13:18:01 +0000 https://firpodcastnetwork.com/?p=6988 Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype.  Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

    The post Inside PR 468: Catch us if you can appeared first on FIR Podcast Network.

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    Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype.  Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

    The post Inside PR 468: Catch us if you can appeared first on FIR Podcast Network.

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    Inside PR 467: No time for sleep https://www.firpodcastnetwork.com/inside-pr-467-no-time-sleep/ https://www.firpodcastnetwork.com/inside-pr-467-no-time-sleep/#respond Wed, 22 Feb 2017 14:08:22 +0000 http://firpodcastnetwork.com/?p=6707 On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading →

    The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

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    On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about:

    • Note to Self’s Privacy Paradox series

    We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control.

    • The Washington Post goes to Snapchat

    Snapchat’s user growth may have been slowed by Instagram Live Stories. But that’s not stopping news media from continuing to flock to it. The latest is the Washington Post, which launched on Snapchat Discover.

    • The Neverending News Cycle

    Round and round we go. When the United States has a President who seems to rarely sleep and always has his Twitter feed at hand, how can news organizations plan media announcements? Is there any such thing as clear space any longer. Or even a clear time of day?

    Gini Dietrich is away on vacation this week. She’ll rejoin us next week.

    The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

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    Inside PR 466: Email after dark https://www.firpodcastnetwork.com/inside-pr-466-email-dark/ https://www.firpodcastnetwork.com/inside-pr-466-email-dark/#respond Mon, 13 Feb 2017 18:23:55 +0000 http://firpodcastnetwork.com/?p=6546 Net neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.
    Continue Reading →

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    Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

    #IPRMustKnow

    Net Neutrality is worth fighting for

    New FCC Chair, Ajit Pai, has begun to undermine net neutrality. If you value innovation. If you want to ensure that the Web stays open for new entrants. If you care about choice, pay attention. It’s time to get ready to stand up again for net neutrality.

    Nipping fake news at the source

    We know that fake news usually is totally fabricated. But it also can be founded in erroneous reporting. So it was encouraging to see Kate Purchase, the Director of Communications to Prime Minister Justin Trudeau, tackle Fox News head-on to obtain a correction to an item that was being distributed as fake news. In the wake of the Quebec City, several news organizations reported early information that one of the suspected shooters was Muslim. That was wrong. He was an innocent bystander. In fact, the victims were Muslim and the person arrested was not. Other news organizations quickly corrected the error. Fox did not. At least until Kate Purchase sent them a letter and publicly shamed them by publishing it on Twitter.

    Tips for responsible use of email

    Previously, we offered advice about how to cope with an overflowing email inbox. This week, we talk about how to be responsible and effective as a sender of email.

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    Inside PR 465: Let’s take it virtual https://www.firpodcastnetwork.com/inside-pr-465-lets-take-virtual/ https://www.firpodcastnetwork.com/inside-pr-465-lets-take-virtual/#respond Mon, 06 Feb 2017 14:18:20 +0000 http://firpodcastnetwork.com/?p=6457 Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook,... Continue Reading →

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    Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

    #IPRMustKnow

    Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need

    A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so magical. So, the search for new revenue sources continues. And their search includes podcasting. Witness the new podcast from the New York Times, The Daily.

    Foreigners take note. You’ve lost data privacy protection in the U.S.

    In a world in which privacy protection is often assumed and opaque, news that non-Americans have been stripped of privacy protection in the United States may influence decisions about non-Americans to seek cloud and data solutions that guarantee that their data will reside outside of the United States. Thanks to Michael Geist for pointing this out.

    Virtual vs. Brick and Mortar communications agencies

    Gini did itMartin did itJoe’s playing with a hybrid version of it. As our work applications have moved into the cloud and video conferencing and document sharing has become a one click experience on both laptops and phones, it has become easier than ever to stay connected with a distributed team. Have we reached the point the tipping point in which the benefits of virtual teams have matched and even exceeded the benefits of assembling a cohesive team in one place?

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    Inside PR 464: Can the news media still stand up to power? https://www.firpodcastnetwork.com/inside-pr-464-can-news-media-still-stand-power/ https://www.firpodcastnetwork.com/inside-pr-464-can-news-media-still-stand-power/#respond Mon, 30 Jan 2017 17:08:44 +0000 http://firpodcastnetwork.com/?p=6352 Does the news media still have the institutional strength to counterbalance a spinning White House?
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    We talk about one subject this week and one subject only.  Gini DietrichMartin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the White House and the ability of today’s weakened news media to play their counterbalance role in relation to Power.

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    Inside PR 463: Tips to manage the flow of email https://www.firpodcastnetwork.com/inside-pr-463-tips-manage-flow-email/ https://www.firpodcastnetwork.com/inside-pr-463-tips-manage-flow-email/#respond Fri, 27 Jan 2017 12:24:45 +0000 http://firpodcastnetwork.com/?p=6324 On this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover:   the future of Twitter? Not a social network, but a news feed, the place to see what’s happening. Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms... Continue Reading →

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    On this week’s Inside PR podcast, Gini DietrichMartin Waxman and Joseph Thornley cover:

     

    • the future of Twitter? Not a social network, but a news feed, the place to see what’s happening.
    • Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms to promote and amplify it.
    • How we make email serve us, rather than becoming the creatures of email.

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    Inside PR 462: Books for the communicator https://www.firpodcastnetwork.com/inside-pr-462-books-communicator/ https://www.firpodcastnetwork.com/inside-pr-462-books-communicator/#respond Mon, 16 Jan 2017 12:05:31 +0000 http://firpodcastnetwork.com/?p=6193 Books that we'd recommend to anyone building a communications business.
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    Gini Dietrich, Martin Waxman and Joseph Thornley talk about books that made a difference in their thinking and that they return to again and again. Books that we’d recommend to anyone building a communications business.

     

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    Inside PR 461: We need to keep talking about fake news https://www.firpodcastnetwork.com/inside-pr-461-need-keep-talking-fake-news/ https://www.firpodcastnetwork.com/inside-pr-461-need-keep-talking-fake-news/#respond Sun, 15 Jan 2017 13:52:38 +0000 http://firpodcastnetwork.com/?p=6191 And algorithms can help to stop the spread of fake news. But that won't happen if we don't keep the pressure on social networks to optimize for things other than revenue.
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    We keep the focus on fake news. Algorithms play a role in its spread. And algorithms can help to stop it. But that won’t happen if we don’t keep the pressure on social networks to optimize for things other than revenue.

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    Inside PR: The day after the election https://www.firpodcastnetwork.com/inside-pr-day-election/ https://www.firpodcastnetwork.com/inside-pr-day-election/#respond Sat, 14 Jan 2017 14:27:17 +0000 http://firpodcastnetwork.com/?p=6188 Facebook, fake news, the news media and us.
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    As we approach the Presidential Inauguration, we’re taking a look back to Gini Dietrich and Martin Waxman‘s thoughts the day after the election. Now, more than ever, we need to be mindful of what is real and what is fake on both social and traditional media.

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    Inside PR 459: The Speed Podcasting episode https://www.firpodcastnetwork.com/inside-pr-459-speed-podcasting-episode/ https://www.firpodcastnetwork.com/inside-pr-459-speed-podcasting-episode/#respond Wed, 23 Nov 2016 15:08:16 +0000 http://firpodcastnetwork.com/?p=5798 This week we try "speed podcasting." MartinGini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.
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    This week we try “speed podcasting.” MartinGini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.

    #IPRMustKnow

    Vine faces its existential threat

    Say goodbye to Will Sasso and disappearing oranges. Say goodbye to Vine as Twitter focuses their business and decides that Vine is not part of its future. Could there be a white knight out there who will take Vine off Twitter’s hands and keep it alive?

    Facebook launches digital masks

    It may be only in Ireland right now, but Facebook’s emulation of Snapchat’s most popular features marches on. Facebook’s strategy: Never stay still. Look for what’s hot. Copy. Profit.

    Trump’s digital campaign machine

    We recorded this just prior to the election. And even though we couldn’t see the outcome, Gini pays reluctant tribute to Donald Trump’s digital team. A remarkable story.

    We did it!

    Inside PR in under twelve minutes. We had a great time recording this. It’s like speed podcasting.

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    Inside PR 458: We go to the PRSA International Conference https://www.firpodcastnetwork.com/inside-pr-458-go-prsa-international-conference/ https://www.firpodcastnetwork.com/inside-pr-458-go-prsa-international-conference/#respond Mon, 21 Nov 2016 18:37:18 +0000 http://firpodcastnetwork.com/?p=5759 Michael Smart joins Gini Dietrich and Martin Waxman at the PRSA International Conference for a discussion about media relations and promoting your podcast.
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    This week’s Inside PR podcast comes to you from the PRSA International Conference in IndianapolisGini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we’re joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area.

    We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Burke.

    Finally, Martin, Gini and Michael talk about the discussion around cybersecurity that really stood out for them at this year’s PRSA conference.

    The audio quality has some background noise. Gini, Martin and Michael were in a room with a fair amount of traffic. But we think the content is good. So, I hope you will overlook the background sounds. They never quite drown out the conversation.

    Oh, and by the way, Joseph Thornley was here too.  

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    Inside PR 457: Close-hold embargos https://www.firpodcastnetwork.com/inside-pr-457-close-hold-embargoes/ https://www.firpodcastnetwork.com/inside-pr-457-close-hold-embargoes/#respond Mon, 14 Nov 2016 10:30:04 +0000 http://firpodcastnetwork.com/?p=5658 Twitter Moments for all of us. Large publishers' growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo.
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    Gini DietrichMartin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.  

    #IPRMustKnows

    Create your Own Twitter Moments

    Twitter Moments, introduced for media and select users earlier this year, is now available for all users. This is a useful feature for anyone speaking at a conference or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful.

    Large publishers are becoming dependent on Facebook. But where is the revenue?

    A report published by the International News Media Association and reported on by Nieman Lab indicates that 30% of visits to large publishers websites are referred from Facebook. That’s huge. But if publishers are becoming ever more dependent on Facebook’s network effect, and with Facebook favouring content published natively on it, the big question continues to be, is traffic paying off in revenue?

    Getting out front on AI

    The increasing introduction of artificial intelligence (AI) into apps, social networks and internet-connected devices raise a broad range of ethical, legal and policy issues. And where that happens, government is likely to act. So, it should come as no surprise that large businesses are banding together in a number of organizations to address these issues in order in advance of legislation and regulation. Of course, we can only hope that the voice of civil society will be heard alongside that of business.

    A media relations issue to ponder: Close-hold embargoes

    Charles Seifewriting in Scientific American, introduced us to a practice we had never encountered: A close-hold embargo. And it gives us the opportunity to ponder the line between transparency and manipulation and the ethical questions that public relations practitioners must confront when negotiating terms of access with news media.

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