FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Inside PR / Inside PR 536: As newsrooms disappear…
album art: Inside PR

Inside PR 536: As newsrooms disappear…

March 18, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman 2 Comments

http://traffic.libsyn.com/prworks/IPR536.mp3

Podcast: Play in new window | Download (Duration: 25:37 — 11.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS

We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.

We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will save journalism as we know it.

And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships.

Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Inside PR podcast album art
    Inside PR 545: Autumn Intent
  • album art: Inside PR
    Inside PR 535 - Facebook's PR Push
  • album art: Inside PR
    Inside PR 473: Yik has Yakked

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio

Filed Under: Inside PR Tagged With: journalism, Spin Sucks

Share Your Comments on Inside PR

Subscribe to the Inside PR Podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

Subscribe to Inside PR on Apple Podcasts
Subscribe to Inside PR on Spotify
Subscribe to Inside PR on Google Play

It's Your Turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com.

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Share your comments or questions about the FIR Podcast Network, or suggestions for future podcasts, in the online FIR Podcast Community on Facebook.

Check the FIR Podcast Network website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the .

Comments

  1. Tom Garrity says

    April 10, 2019 at 5:38 am

    Great discussion about the new “media relations” for PR, and Joe really like the river/delta analogy. For seasoned practices, the media relations focus morphs into the Arena of reputation management.

    Reply
    • Martin Waxman says

      May 3, 2019 at 10:30 am

      Thanks Tom! Appreciate your comment and insight!

      Reply

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2022 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.