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This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament.

LinkedIn Stories — Putting wings on an elephant?

LinkedIn is beta testing a Stories feature called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories as ephemeral content that enabled them to be spontaneous and genuine without fear of their mistakes showing up in a data cache. When they use LinkedIn Student voices, will they bring this expectation only to discover that the information lingers on their profile and is being viewed by prospective recruiters? Maybe there is an argument for keeping different social networks separate according to use and audience.

The Washington Post enters the daily news podcast game with Post Reports

The Washington Post has launched Post Reports, an afternoon news podcast. It is the latest in a series of high quality news podcasts, including The Daily, Up First, and Front Burner, that collectively signal a significant shift in the news diet of an increasing number of people.

They also represent a challenge for PR Pros. The one thing these new podcasts all seem to have in common is that they are highly curated. There are limited slots for stories in the short format adopted by all of the news podcasts – and they are cherry picking for their line up from the stories covered on their companion traditional news outlet. So, getting a story placed and covered on the news podcasts is not a linear extension of the traditional pitch. PR pros will have to watch closely to understand the unique perspective and focus of each of the new podcasts in order to find a way to ease a story’s coverage. But a straight up pitch? Probably not.

Damian Collins shows Facebook that it’s dangerous to thumb your nose at Parliament

Facebook may have more members than any country has population. And Mark Zuckerberg may feel he’s too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn’t bigger than Damian Collins, MP. Last week, Collins made good on his promise to release the documents from Facebook vs Six4Three court case. And the picture they painted of Facebook’s competitive behaviour and Mark Zuckerberg’s role in decisions that would exploit Facebook user data to advantage Facebook and disadvantage its competitors was …. ugly.

Linkworthy

• LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have, Josh Constine
• Jameson Hsu’s LinkedIn story example
• The Washington Post announces programming details for its new evening podcast, “Post Reports”
• The Washington Post has launched a new 20-minute daily news podcast, Max Willens
• News podcasts we love
  • The Daily, NY Times
  • Up First, NPR
  • Front Burner, CBC
  • Post Reports, Washington Post
• Summary of key issues from the Six4Three files, Note by Damian Collins, MP
• Parliament seizes cache of Facebook internal papers, Carole Cadwalladr
• Facebook Emails Show Its Real Mission: Making Money and Crushing Competition, Kevin Roose
• Facebook Used People’s Data to Favor Certain Partners and Punish Rivals, Documents Show, Adam Satariano and Mike Isaac
• Now eight parliaments are demanding that Zuckerberg answers for the Facebook scandals, Natasha Lomas
• Delay, Deny and Deflect How Facebook’s Leaders Fought Through Crisis, Sheera Frenkel, Nicholas Confessore, Cecilia Kang, Matthew Rosenberg and Jack Nicas

This post was published originally on Inside PR.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio