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This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure.

Also, we share some things we’ve created elsewhere that we hope you will find useful.

• Martin Waxman’s new LinkedIn Learning course has just been released. Check out Martin’s advice for using Blogging for Your Business.
• The latest episode of the SpinSucks podcast provides a good refresher on the PESO model. If you are looking for a good overview, check it out.
• Joe has started a series of interviews with leaders of the public engagement community from around the world. He published the first of these on the current edition of Inside P2, an interview with the President of IAP2 Canada, Bruce Gilbert.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio