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You are here: Home / Inside PR / Inside PR 515: What would you do?
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Inside PR 515: What would you do?

July 24, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.

  • The Canadian Civil Liberties Association issued an open letter to Toronto Mayor John Tory asking that he hold off a municipal council vote on installing “ShotSpotter” microphone technology across the city. Less than a day later, Toronto was struck with a horrific mass shooting that left a 10-year-old girl and an 18-year-old woman dead and thirteen others injured. What would you do now if you were the CCLA? Respect the grief of the bereaved and victims as well as the trauma being experienced by the community as a whole and back away from your position? Or would you persist in advancing your position?
  • Burberry was caught out by environmentalists engaging in a long-established practice of luxury goods manufacturers, destroying unsold stock to keep it off the market and avoid dilution of their brand. That may have worked twenty years ago. But not in the era of social media when any person perusing a company’s annual report can spot something like this and deliver the news directly to an audience that will be critical of it. So, what’s a company like Burberry to do? Change its approach to be more in keeping in the times? Or keep its head down in the belief that this too will blow over? Watch with us in real time.
  • Finally, we raise an example that we plan to discuss next week when Gini returns to the show – the James Gunn firing and the rehabilitation of Leonard Lopate. Every action leads to a consequence. What do we do now?

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About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio

Filed Under: Inside PR Tagged With: communication

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It's Your Turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

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Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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