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Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.  

#IPRMustKnows

Create your Own Twitter Moments

Twitter Moments, introduced for media and select users earlier this year, is now available for all users. This is a useful feature for anyone speaking at a conference or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful.

Large publishers are becoming dependent on Facebook. But where is the revenue?

A report published by the International News Media Association and reported on by Nieman Lab indicates that 30% of visits to large publishers websites are referred from Facebook. That’s huge. But if publishers are becoming ever more dependent on Facebook’s network effect, and with Facebook favouring content published natively on it, the big question continues to be, is traffic paying off in revenue?

Getting out front on AI

The increasing introduction of artificial intelligence (AI) into apps, social networks and internet-connected devices raise a broad range of ethical, legal and policy issues. And where that happens, government is likely to act. So, it should come as no surprise that large businesses are banding together in a number of organizations to address these issues in order in advance of legislation and regulation. Of course, we can only hope that the voice of civil society will be heard alongside that of business.

A media relations issue to ponder: Close-hold embargoes

Charles Seife, writing in Scientific American, introduced us to a practice we had never encountered: A close-hold embargo. And it gives us the opportunity to ponder the line between transparency and manipulation and the ethical questions that public relations practitioners must confront when negotiating terms of access with news media.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio