FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Inside PR / Inside PR 452: Is it time to rethink the Hub and Spoke?
Inside PR podcast

Inside PR 452: Is it time to rethink the Hub and Spoke?

August 16, 2016 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR452.mp3

Podcast: Play in new window | Download (Duration: 29:03 — 23.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS

A recent Ontario arbitrator’s ruling reminds us that the law and social media are in an ever-changing relationship. The Olympics’ once again aggressively enforce trademarks on social media. Instagram Stories are feeling good. And the trend to distributed publishing prompts a rethink of the hub and spoke content publishing model. Join Gini Dietrich, Martin Waxman and Joseph Thornley as they discuss these topics on this week’s Inside PR podcast.

#IPRMustKnow

Employers’ social media responsibilities are fluid

You may think that social media has been around long enough that you’re comfortable that you know what you should, can and must do when interacting on social media for your employer or client. Well, an Arbitrator’s ruling in a dispute between the Toronto Transit Commission (TTC) and the union representing its employees should remind us that nothing is fixed when it comes to social media. As reported in the Toronto Star, the Arbitrator ruled that the TTC, when operating @TTCHelps, its Twitter outreach ID, failed to take all of the measure it should have to protect its employees from online harassment and abuse. The union argued that, by operating its customer service Twitter ID, @TTCHelps, the TTC was providing a forum for abuse and harassment of its employees. While the arbitrator did not support the union’s demand to shut down the account, he did indicate that the TTC be more assertive, telling people to take down posts, images, etc. considered offensive to employees, blocking Twitter uses and requesting Twitter to close the accounts of those users who do not cooperate. We have a good discussion about this ruling. Regardless of which side you come down on, this is a reminder to be ready to revise your practices on social media. The law still is being made.

Olympic-sized trademark enforcement says its about big money more than athletics

It’s become a tradition. Noting the hyper-aggressive trademark enforcement surrounding the Olympics and the use of any of their registered terms. Small businesses need to keep themselves as safe as the larger entities. And that’s just not fun.

Instagram Stories make a good social media platform even better

Gini has been posting to Instagram stories daily, and she reports that it’s a much simpler, intuitive experience than posting to Snapchat. Simpler. Intuitive. A solid foundation for success.

Does the hub and spoke need a tire change?

The hub and spoke approach to creating, distributing and promoting content has been a best practice for several years. However, after hearing that 75% of the content Buzzfeed produces isn’t published on Buzzfeed.com, Martin wonders if it’s time for marketers to reassess the role of the hub. Gini and Joe aren’t quite ready to abandon their blogs, but they agree with Martin that we need to challenge our accepted practices.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Inside PR podcast album art
    Inside PR 545: Autumn Intent
  • album art: Inside PR
    Inside PR 535 - Facebook's PR Push
  • album art: Inside PR
    Inside PR 473: Yik has Yakked

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio

Filed Under: Inside PR Tagged With: hub and spoke, instagram, Olympics

Share Your Comments on Inside PR

Subscribe to the Inside PR Podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

Subscribe to Inside PR on Apple Podcasts
Subscribe to Inside PR on Spotify
Subscribe to Inside PR on Google Play

It's Your Turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to insideprcomments@gmail.com.

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Share your comments or questions about the FIR Podcast Network, or suggestions for future podcasts, in the online FIR Podcast Community on Facebook.

Check the FIR Podcast Network website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the .

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.