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Gini Dietrich, Martin Waxman and Joseph Thornley look at Post Ghost’s stand off with Twitter on this week’s Inside PR podcast.

PostGhost, a service that preserved deleted tweets, was told to cease doing this by Twitter. PostGhost complied and shut down its service. But it did not go quietly. They published an Open Letter to Twitter, arguing that the deleted tweets of people with very large followings could have as much impact on public issues as the tweets of politicians. Citing deleted tweets about the Brexit vote by British celebrities with large followings, they say, “the ability to reach millions of followers instantly and leave no trace is a massive and growing power, and one that is currently completely unchecked and undocumented.”

The PostGhost letter raises important issues that have been debated before and will continue to be debated. And once Gini raised it, we too found ourselves debating it – for the entire episode.

So, this is a single episode about one thing that raises a number of important issues. We hope you find it interesting and useful.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio