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Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.

#IPRMustKnow

Midroll acquires Stitcher

A big deal by podcasting standards. Podcast advertising broker Midroll has acquired Stitcher. I think that independent podcasters have reason to worry that, if successful, Midroll/Stitcher will do to podcasting what Facebook did to the open Web. Martin and Gini are still making up their minds about this. Whatever your view, if you care about podcasting, this is an #IPRMustKnow.

Who knew UNU?

UNU is a site that uses the wisdom of the crowd to answer questions and predict trends. Very 2008.

Microsoft acquires LinkedIn

The news that Microsoft is acquiring LinkedIn broke just before we recorded this episode. So here you get our first impressions of the potential benefits and downsides of Microsoft’s integration of LinkedIn with its Office suite.

Crisis brings out the best in us

Finally, in the wake of the Orlando shootings, we reflect on the current state of crisis communications, how news flows through social media and the important role of mainstream media to establish context, discern authoritative, credible witness testimony and curate the reports from social media.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio