It may be big, but Facebook is like a shark. It just keeps moving. Recently, Facebook opened itself to sponsored content. We talk about recent changes at Facebook, including sponsored content. We talk about the need for adequate disclosure of sponsored content to enable people to recognize it as such.
We also discuss Facebook Messenger’s second email inbox. It seemed to have sent a lot of people into a tizzy. Joe, on the other hand, is quite happy to have Facebook Messenger filter out as many messages as possible.
Facebook uses its huge data store to fine tune its news and advertising algorithms. But kudos to the company for this innovation: Facebook introduced auto captioning to make itself more accessible to people with site impairment. Good on Facebook!
And we couldn’t talk about Facebook without talking about Facebook Live Videos. They are available to all of us and we’ve been using it. Video for the rest of us. Video that persists (unlike Periscope which expires.) Video that we can schedule with an event. Or, as we have done, video available only to members of a group (join the Inside PR Facebook group to see the video Joe made of his end of the recording of this podcast.)