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This week, Gini Dietrich, Martin Waxman, and Joseph Thornley chat about all things Facebook.

It may be big, but Facebook is like a shark. It just keeps moving. Recently, Facebook opened itself to sponsored content. We talk about recent changes at Facebook, including sponsored content. We talk about the need for adequate disclosure of sponsored content to enable people to recognize it as such.

We also discuss Facebook Messenger’s second email inbox. It seemed to have sent a lot of people into a tizzy. Joe, on the other hand, is quite happy to have Facebook Messenger filter out as many messages as possible.

Facebook uses its huge data store to fine tune its news and advertising algorithms. But kudos to the company for this innovation: Facebook introduced auto captioning to make itself more accessible to people with site impairment. Good on Facebook!

And we couldn’t talk about Facebook without talking about Facebook Live Videos. They are available to all of us and we’ve been using it. Video for the rest of us. Video that persists (unlike Periscope which expires.) Video that we can schedule with an event. Or, as we have done, video available only to members of a group (join the Inside PR Facebook group to see the video Joe made of his end of the recording of this podcast.)

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio