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Martin Waxman, Gini Dietrich and I are back with another episode of the Inside PR podcast. This week, we point to several #IPRMustKnows:

• Gini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media.
• Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They’re not abandoning the magazine. They’ll keep publishing it digitally, because that’s where their audience is. Traditional magazines continue to evolve.
• On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016.

The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again.

Finally, we talk about SXSW’s bobble of the gamergate panels. This was big news when it happened and it will be interesting to see how it colours the conference when it opens in March.

Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio