Last year, 81% of the companies that make up the S&P 500 Index published sustainability reports, a jump of 61% in just four years. Clearly, these companies recognize that stakeholders expect (and even demand) this kind of reporting. That’s consistent with the Edelman Trust Barometer finding that consumers worldwide want companies to invest in making the world a better place in addition to profitable ventures. Companies increasingly use social media to address sustainability, with one study found GE and Unilever atop the Social Media Sustainability Index.
On Tuesday, March 22, four IABC Fellows will talk about Corporate Social Responsibility on the seventh episode of the live broadcast, Circle of Fellows. You will be able to watch in real time and ask questions of John Deveney (owner and president of Deveney Communications), Tamara Gillis (professor and department chair, Elizabethtown College), Amanda Hamilton-Atwell (Managing Director, Business DNA), and Mary Ann McCauley (principal and founder, Catalyst Communications).
If you can’t participate live, you can watch the YouTube video of the hourlong conversation later, or download the audio. If you can join us live, just return to this page to watch or visit the Hangout on Air event page.