The headline reads that Google’s Olympics ad went viral for all the wrong reasons and is fueling the growing concerns about using generative AI apps in people’s personal and work lives. Gartner’s Peer Insights offers Generative AI Apps Reviews and Ratings to guide your foray into foreign territory. And, Capgemini’s Harnessing the Value of Generative AI, 2nd edition report details where Generative AI is adding value to organizations throughout the world. So, what are strategic communication professionals doing with generative AI? How does it add value to the communication function? Most importantly, what are communication professionals learning about generative AI? Join a panel of Fellows from the International Association of Business Communicators (IABC) for what is sure to be a fascinating discussion.
Shel Holtz will moderate the panel, which will stream live at 5 p.m. EDT on Thursday, August 15. Participants in the live stream can participate by asking questions and sharing their experiences. If you can’t join us in real-time, you can watch the video replay or listen to the audio podcast shortly after the panel wraps up.
About the panel:
Adrian Cropley is the founder and director of the Centre for Strategic Communication Excellence, a global training and development organization. For over thirty years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. He is a non-executive director on several boards and advises some of the top CEOs and executives globally.
Adrian is a past global chair of the International Association of Business Communicators (IABC), where he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession, and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and is a sought-after facilitator, speaker, and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand, and Australia. He has received numerous awards, including IABC Gold Quill Awards for communication excellence, and his Agency received Boutique Agency of the Year 6 years running.
Adrian is the Chair of the Industry Advisory Committee for the RMIT School of Media and Communication and a Fellow of the IABC and RSA. In 2017, he was awarded the Medal of Order of Australia for his contribution to the field of communication.
Sue Heuman, ABC, MC, IABC Fellow, based in Edmonton, Canada, is an award-winning, accredited authority on organizational communications with over 40 years of experience. Since co-founding Focus Communications in 2002, Sue has worked with clients to define, understand, and achieve their communications objectives. Sue is a much sought-after executive advisor focused on leading communication audits and strategies for clients in all three sectors. Much of her practice involves a strategic review of the communications function within an organization, analyzing channels and audiences. She creates strategic communication plans and provides expertise to enable their execution. Sue has been a member of the International Association of Business Communicators (IABC) since 1984, which enables her to both stay current with and contribute to, communications practices. In 2016, Sue received the prestigious Rae Hamlin Award from IABC in recognition of her work to promote Global Standards for communication. She was also named the 2016 IABC Edmonton Chapter Communicator of the Year. In 2018, IABC named Sue a Master Communicator, the Association’s highest honor in Canada. Sue earned the IABC Fellow designation in 2022. She is the past chair of IABC’s largest region, Canada West.
Mary Hills focuses on strategic change consulting, marketing and communication management, and graduate and professional continuing education instructional design as the winning combination of strategies to ensure business sustainability. She holds professional distinctions as an ABC, Six Sigma, and, most recently, online instructional design certification. She was instrumental in guiding the development of the Global Standard for the Communication Profession. Her work in industry professional development sparked 25 years ago when as a corporate vice-president, she sought input from human resources to build a communication function and found little guidance. With an educational background in finance, marketing, and organizational communication and structure, she currently works with tech clients and graduate students at Loyola University Chicago in using strategic communication to build trusted relationships in the marketplace.
Robin McCasland, IABC Fellow, SCMP lis Senior Director, Corporate Communications, for Health Care Service Corporation (HCSC). She leads the company’s communications team and the employee listening program, demonstrating to senior leaders how employee and executive communication add value to the business’s bottom line. Previously, Robin excelled in communication leadership roles for Texas Instruments, Dell, Tenet Healthcare, and Burlington Northern Santa Fe. She has also worked for large and boutique HR consulting firms, leading major communication initiatives for various well-known companies. Robin is a past IABC chairman and served in countless association leadership roles for more than 30 years. She was honored in 2023 and 2021 by Ragan/PR Daily as one of the Top Women Leaders in Communication. She’s also received IABC Southern Region and IABC Dallas Communicator of the Year honors. Robin is a graduate of The University of Texas at Austin and a Leadership Texas alumnus. Her own podcast, Torpid Liver (and other symptoms of poor communication), features guest speakers addressing timely topics to help communication professionals become more influential strategic advisors and leaders. She resides in Dallas, Texas, with her husband, Mitch, and their canine kids, Tank and Petunia.
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