The Hobson & Holtz Report https://www.firpodcastnetwork.com/hobson-holtz-report/ Keeping communicators and marketers up to date on developments in the social and digital space. Mon, 07 Sep 2015 19:37:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Neville Hobson & Shel Holtz yes episodic Neville Hobson & Shel Holtz shel@holtz.com shel@holtz.com (Neville Hobson & Shel Holtz) Keeping organizational communicators current on developments in the digital and social media space The Hobson & Holtz Report https://firpodcastnetwork.com/wp-content/uploads/powerpress/FIR-itunescover_HobsonHoltz.jpg https://firpodcastnetwork.com/hobson-holtz-report/ TV-G Concord, CA Concord, CA weekly 82122195 #824: Is SEO really dead? https://www.firpodcastnetwork.com/824-is-seo-really-dead/ https://www.firpodcastnetwork.com/824-is-seo-really-dead/#respond Mon, 07 Sep 2015 19:30:00 +0000 http://firpodcastnetwork.com/?p=2018

News That Fits discussions: Is SEO really dead? How content marketing and SEO can work together; hotline launched to help CIPR members with ethical dilemmas.

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Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21;

Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo;

News That Fits: Is SEO really dead? How content marketing and SEO can work together; Dan York’s Tech Report: Skype Messaging, mobile-friendly web pages, celebrities promoting sponsored ads on Facebook, and more; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; hotline launched to help CIPR members with ethical dilemmas; Igloo Software promo; Michael Netzley’s Asia Report: recommending economic and communication hot topics for the coming months;

Music by The Subways; and more, including farewell comments throughout the show from Kris Gallagher, Joe Thornley, Bernie Goldbach, Clarence Jones, Alex Yong, Kurt Kragh Sørensen, Rachel Miller, Dan York, Michael Netzley, and Adena Schutzberg.

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Hobson & Holtz #823: Do brands need Chief Narrative Officers? https://www.firpodcastnetwork.com/823-do-brands-need-chief-narrative-officers/ https://www.firpodcastnetwork.com/823-do-brands-need-chief-narrative-officers/#respond Mon, 31 Aug 2015 01:05:57 +0000 http://firpodcastnetwork.com/?p=1949 Joe Thornley sits in as guest co-host. In this week's episode: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; GIFs.com adds some nifty features marketers will like; why ever brand could use a Chief Narrative Officer; the 1MDB scandal; listener comments; podcasting is on the upsurge (and a discussion about podcast networks); Chrome will start automatically pausing some Flash content starting on September 1; why people hate making phone calls; Slack is making privacy cool again; the end of the Internet dream; Augie Ray and Josh Bernoff face off on the death of social media marketing; and more.
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Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure;

Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; GIFs.com adds some nifty features marketers will like; CustomScoop promo;

News That Fits: Why every brand could use a Chief Narrative Officer; Michael Netzley’s Asia Report: the 1MDB scandal; listener comments; podcasting is on the upsurge (and a discussion about podcast networks); Dan York’s Tech Report: Chrome will start automatically pausing some Flash content starting on September 1, why people hate making phone calls, Slack is making privacy cool again, the end of the Internet dream; Igloo Software promo; the last week on the FIR Podcast Network; Augie Ray and Josh Bernoff face off on the death of social media marketing;

Music from Delta Dreambox; and more.

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Hobson & Holtz Report #822: The case against impressions as a digital metric https://www.firpodcastnetwork.com/822-the-case-against-impressions-as-a-digital-metric/ https://www.firpodcastnetwork.com/822-the-case-against-impressions-as-a-digital-metric/#respond Mon, 24 Aug 2015 02:00:00 +0000 http://firpodcastnetwork.com/?p=1858 Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; the case against impressions as a digital metric; Dan York's Tech Report; republishing older blog content: does it work?
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Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad; listener comments; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: podcasting in India; Igloo Software promo; republishing older blog content: does it work?;

News about next week’s show; music from Jim Keller; and more.

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#821: The pitfalls of product promotion on social media https://www.firpodcastnetwork.com/821-the-pitfalls-of-product-promotion-on-social-media/ https://www.firpodcastnetwork.com/821-the-pitfalls-of-product-promotion-on-social-media/#respond Mon, 17 Aug 2015 19:34:23 +0000 http://firpodcastnetwork.com/?p=1784 News That Fits discussions: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian's drug-product promo on Instagram; Tinder's Twitter meltdown: was it a planned PR stunt?
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Intro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man takes on haters of new gender-neutral policy; is Crowd Mics the answer to making events truly engaging?; CustomScoop promo;

News That Fits: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; listener comments; Igloo Software promo; Dan York’s Tech Report: Comcast to launch Watchable, Yahoo’s Livetext now available worldwide, no more 140-character limit on Twitter direct messages, Facebook should pay all of us says the New York Times, Ello hashtags; the past week on the FIR Podcast Network; Tinder’s Twitter meltdown: was it a planned PR stunt?;

Music from Adri-Anne Ralph; and more.

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Hobson & Holtz #820: Marketing is shifting from agencies and moving in-house https://www.firpodcastnetwork.com/820-marketing-is-shifting-from-agencies-and-moving-in-house/ https://www.firpodcastnetwork.com/820-marketing-is-shifting-from-agencies-and-moving-in-house/#respond Mon, 10 Aug 2015 04:01:00 +0000 http://firpodcastnetwork.com/?p=1645 Marketing is shifting from agencies and moving in-house; Dan York's Tech Report, including Google's handling of new top-level domains, a kerfuffle over Facebook videos, and WeChat and mobile in China; controlling the media channels: can football win the game? and much more.
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Intro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry Hawk, EE Voice with Sharon McIntosh and Sharon Phillips;

Quick News: Is VR the future for Second Life?, the New York Times live-blogged GOP debate directly from Slack using a Chrome extension, 3 reasons Millennials are getting fired, beware the fake embedded tweet; CustomScoop promo;

News That Fits: Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including Google’s handling of new top-level domains, a kerfuffle over Facebook videos, and WeChat and mobile in China; listener comments; controlling the media channels: can football win the game?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Ace & the Gulls; and more.

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#819: The ad-blocking revolution is just months away https://www.firpodcastnetwork.com/819-the-ad-blocking-revolution-is-just-months-away/ https://www.firpodcastnetwork.com/819-the-ad-blocking-revolution-is-just-months-away/#respond Mon, 03 Aug 2015 19:30:00 +0000 http://firpodcastnetwork.com/?p=1573 The ad-blocking revolution is just months away; what's the fate of Google+, and should communicators remain engaged?; and more.
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Intro: Two new FIR Interviews coming this week;

Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for publishers; the Media Monitoring Minute with CustomScoop;

News That Fits: The ad-blocking revolution is just months away; listener comments; what’s the fate of Google+, and should communicators remain engaged?; Igloo Software promo; Dan York’s Tech Report: Cecil the lion and mob rule, latest WordPress update breaks websites, Facebook owns 20 percent of smartphone minutes; the past week on the FIR Podcast Network;

Music from Peter Sharp; and more.

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Hobson & Holtz Report #818: Do we really have to take emoji seriously? https://www.firpodcastnetwork.com/818-do-we-really-have-to-take-emoji-seriously/ https://www.firpodcastnetwork.com/818-do-we-really-have-to-take-emoji-seriously/#respond Mon, 27 Jul 2015 09:30:00 +0000 http://firpodcastnetwork.com/?p=1490 Do we really have to take emoji seriously? Do you need guidance on how to use Twitter such as that produced for members of Parliament?
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Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30;

Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop;

News That Fits: Do we really have to take emoji seriously?; Dan York’s Tech Report; Edward Snowden’s message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you need guidance on how to use Twitter such as that produced for members of Parliament?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Fly Golden Eagle; and more.

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The Hobson & Holtz Report #817: Sarcasm poses a challenge in sentiment analysis https://www.firpodcastnetwork.com/hobson-holtz-817-sarcasm-poses-a-challenge-in-sentiment-analysis/ https://www.firpodcastnetwork.com/hobson-holtz-817-sarcasm-poses-a-challenge-in-sentiment-analysis/#respond Mon, 20 Jul 2015 08:01:00 +0000 http://firpodcastnetwork.com/?p=1425 Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for Visit Britain.
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Quick News: Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?, Apple Pay launches in the UK with 250K stores and 8 banks participating; the Media Monitoring Minute with CustomScoop;

News That Fits: Sarcasm poses a challenge for computer algorithms in sentiment analysis; listener comments; social by design: how Ogilvy leveraged the Chinese obsession for naming; Igloo Software promo; Dan York’s Tech Report: IETF93, the future of podcasting; the past week on the FIR Podcast Network;

Music by Diablo Swing Orchestra; and more.

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The Hobson & Holtz Report #816: How Reddit and Subway have handled their crises https://www.firpodcastnetwork.com/816-how-reddit-and-subway-have-handled-their-crises/ https://www.firpodcastnetwork.com/816-how-reddit-and-subway-have-handled-their-crises/#respond Mon, 13 Jul 2015 21:00:00 +0000 http://firpodcastnetwork.com/?p=1369 From the Apple Watch to the Ice Bucket Challenge, plus Reddit, Subway, and the Internet Society.
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Quick News: The Apple Watch and the rise of the personal cloud, chat apps continue to grow: New York Times delivers Papal visit news via WhatsApp; BBC considers move to make news channel online only, ALS plans to bring back the Ice Bucket Challenge; the Media Monitoring Minute with CustomScoop;

News That Fits: How Reddit and Subway have handled their crises; Dan York’s Tech Report: Pan Am Games and linking, Reddit, Facebook news feeds, Internet Society’s latest Global Internet Report; the past week on the FIR Podcast Network; listener comments; the corporate mission statement and Microsoft’s communication of theirs: hit or miss?; Igloo Software promo;

Music from Cold Beat (from SF); and more.

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The Hobson & Holtz Report #815: Windows 10 and Challenges for Microsoft https://www.firpodcastnetwork.com/815-windows-10-and-challenges-for-microsoft/ https://www.firpodcastnetwork.com/815-windows-10-and-challenges-for-microsoft/#respond Mon, 06 Jul 2015 13:00:00 +0000 http://firpodcastnetwork.com/?p=1313 An in-depth discussion on the challenges for Microsoft as it prepares to roll out Windows 10 in 190 countries and 111 languages starting on July 29, human curation and the art of content discovery: the new holy grail for PR and marketing?, do we still need to ask how PR will cope in a citizen journalism world?, great examples show brands are starting to take virtual reality seriously.
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Intro: Neville’s back in the co-hosting chair, listener survey in the works;

Quick News: Meerkat partners with Discovery for Shark Week, selfies to replace passwords in MasterCard online payments trial, US Postal Service to debut digital mail, new business podcast series launches in Ireland; the Media Monitoring Minute with CustomScoop;

News That Fits: The challenges for Microsoft as it prepares to roll out Windows 10; the past week on the FIR Podcast Network; human curation and the art of content discovery; listener comments; Dan York’s Tech Report: Ello bill of rights, IPv4 exhaustion, InterCommunity2015 and Ottawa; PR in a citizen journalism world; Igloo Software promo; brands are starting to take Virtual Reality seriously;

Music from Lata; and more.

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So, until July 13,…

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The Hobson & Holtz Report #814: You're Underusing LinkedIn https://www.firpodcastnetwork.com/814-youre-underusing-linkedin/ https://www.firpodcastnetwork.com/814-youre-underusing-linkedin/#respond Mon, 29 Jun 2015 22:33:28 +0000 http://firpodcastnetwork.com/?p=1287 An in-depth conversation with guest co-host Chuck Hester about LinkedIn, LinkedIn's acquisition of Lynda.com, how big brands have reacted to the SCOTUS same-sex marriage ruling (and whether other brands should consider following suit), how Apple won a PR victory with help from Taylor Swift, one of Hollywood's biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.
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Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cozy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR podcast network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.

Music from Jim Keller, and more.

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So, until July 6, when Neville returns.

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The Hobson & Holtz Report #813: Periscope in PR, News, and Politics https://www.firpodcastnetwork.com/813-periscope-in-pr-news-and-politics/ https://www.firpodcastnetwork.com/813-periscope-in-pr-news-and-politics/#respond Mon, 22 Jun 2015 17:12:34 +0000 http://firpodcastnetwork.com/?p=1238 An in-depth conversation about communicating on behalf of universities and colleges; the value of "masterminds" -- is there a role for mastermind groups among communicators?; Periscope, presidential politics, and lessons for communicators. Also, FIFA's communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia's Sky News experiments with selfie-sticks for field reporting. And much more.
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Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s practice); the value of “masterminds” — is there a role for mastermind groups among communicators?; listener comments; a look at the PR agency and practitioner of the future; Dan York’s report: why Facebook, Google, and Skype may win the mobile app war, Ello’s new iOS app, and more; Igloo Software promo; the last week on the FIR Podcast Network; Periscope, presidential politics, and lessons for communicators.

Music from Guster, and more.

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So, until June 29, when our guest co-host will be Julia Kent, co-host of Young PR Pros.

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The Hobson & Holtz Report #812: Algorithms vs. trusted human editors https://www.firpodcastnetwork.com/812-algorithms-vs-trusted-human-editors/ https://www.firpodcastnetwork.com/812-algorithms-vs-trusted-human-editors/#respond Mon, 15 Jun 2015 13:37:07 +0000 http://firpodcastnetwork.com/?p=1210 Why marketers are betting big on predictive analytics; tech giants decide what news is when they control the channels for delivering the news; live streaming is slowing as on-demand listening is growing for public radio; the Onion's Clickhole is succeeding a mocking clickbait sites;, subscriptions should be a key goal for B2B content marketing; what does Twitter's future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times' lead, which is closing staff access to the desktop version of the newspaper's home page, forcing them to use mobile devices; training former NFL players provided guest co-host Paul Gillin with some surprises; Harris Poll data reinforces the importance of internal communication, and more.
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Intro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published.

Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;

News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is when they control the channels for delivering the news, Dan York’s Tech Report: for news organizations, this was the most important set of Apple announcements in years, Medium adds Creative Commons license and introduces “Letters,” Internet Society is hiring a media relations manager; listener comments, live streaming is slowing as on-demand listening is growing for public radio, the Onion’s Clickhole is succeeding a mocking clickbait sites, the last week on the FIR Podcast Network, Igloo Software promo, subscriptions should be a key goal for B2B content marketing;

Music from the U.S. Amy Blues Band, and more.

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So, until June 22…

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The Hobson & Holtz Report #811: The State of Internal Communication https://www.firpodcastnetwork.com/811-the-state-of-internal-communication/ https://www.firpodcastnetwork.com/811-the-state-of-internal-communication/#respond Mon, 08 Jun 2015 05:00:54 +0000 http://firpodcastnetwork.com/?p=1168 All Things IC host Rachel Miller joins Shel Holtz as guest co-host to discuss the state of internal communication, why conference panels should be more inclusive, Social Media Examiner's 2015 Social Media Marketing Report, BBC's accidental tweet about the Queen's health during an "obituary rehearsal," JPMorgan's decision to phase out voicemail, unsavory communication after a theme park accident, and the US FTC's announcement that it will hold publishers accountable for deceptive native advertising.
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Intro: Neville’s first show off, welcome Rachel Miller — host of All Things IC — as guest co-host, new interview with Netvibes’ CEO and head of marketing has been published, Digital India will join the FIR Podcast Network lineup;

Quick News: BBC inadvertently tweets about the Queen’s ill health during an “obituary rehearsal,” JPMorgan is dumping voicemail, theme park criticized for horrific roller coast crash, US Federal Trade Commission will hold publishers accountable for deceptive native advertising, Media Monitoring Minute from CustomScoop;

News That Fits: The state of internal communication: Is it still viable as an independent function? Will it ever go mobile? Why isn’t small business embracing it? What values should be at internal communication’s core?; listener comments from the FIR Podcast Community on Google+; the end of the manel (all-male panel)? as IBM’s Andrew Grill gives up his seat on a conference panel to a women who asked why no women were on stage; Dan York’s Tech Report: linking FIR’s Book Reviews to a Pinterest board, EuroDIG, Google+ Collections; Igloo Software promo; the last week on the FIR Podcast Network; a look at Social Media Examiner’s 2015 Social Media Marketing Industry Report;

Music from Mr. Blotto; and more.

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The Hobson & Holtz Report #810: The deepening FIFA scandal, sponsors, and reputation https://www.firpodcastnetwork.com/810-the-deepening-fifa-scandal-sponsors-and-reputation/ https://www.firpodcastnetwork.com/810-the-deepening-fifa-scandal-sponsors-and-reputation/#respond Mon, 01 Jun 2015 19:54:00 +0000 http://firpodcastnetwork.com/?p=1118 Quick News: Who are Twitter's verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop;

News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker's 2015 State of the Internet report; listener comments in audio and from the FIR Podcast Community on Google+; global newspaper readership falls more than 25% in four years says study; Igloo Software promo; Dan York's Tech Report: on the road to Bulgaria, the critical elements to getting your blog post noticed; the past week on the FIR Podcast Network...
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Intro: FIR Interview with Leila Janah posted, FIR Interview coming with Netvibes CEO Freddy Mini and marketing director Kim Terca; Neville’s taking an “FIR break” in June: what you can expect in the meantime in Shel’s network experiment;

Quick News: Who are Twitter’s verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop;

News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker’s 2015 State of the Internet report; listener comments in audio and from the FIR Podcast Community on Google+; global newspaper readership falls more than 25% in four years says study; Igloo Software promo; Dan York’s Tech Report: on the road to Bulgaria, the critical elements to getting your blog post noticed; the past week on the FIR Podcast Network;

Music from David Peck; and more.

Links related to content in this episode are on Delicious.

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The Hobson & Holtz Report #809: Amtrak, Thomas Cook failures in communication and leadership https://www.firpodcastnetwork.com/809-amtrak-and-thomas-cook-failures-in-communication-and-leadership/ https://www.firpodcastnetwork.com/809-amtrak-and-thomas-cook-failures-in-communication-and-leadership/#respond Mon, 25 May 2015 19:14:00 +0000 http://firpodcastnetwork.com/?p=1083 Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; and more...
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Intro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Quick News: Tweets now appear in Google search results, communication leaders aren’t leading very well, 110 photojournalists run National Geographic’s Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:

News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York’s Tech Report: EuroDig, WSIS, IANA and more; listener comments in the FIR Podcast Community on Google+; how to implement WhatsApp messaging in your business; Igloo Software promo; the past week on the FIR Podcast Network; a crisis story to watch: FIFA 2015 presidential election;

Music from Deadlines; and more.

Links related to content in this episode are on Delicious.

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The Hobson & Holtz Report #808: How digital leaders outperform their peers https://www.firpodcastnetwork.com/808-how-digital-leaders-outperform-their-peers/ https://www.firpodcastnetwork.com/808-how-digital-leaders-outperform-their-peers/#respond Mon, 18 May 2015 08:00:50 +0000 http://firpodcastnetwork.com/?p=950 Intro: New FIR website goes live (and a hint of more to come), FIR's new Pinterest account - and a board for sharing books for young communicators...
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Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog; where are the videos in corporate newsrooms?; listener comments in audio and in the FIR Podcast Community on Google+; seven top futurists’ surprising predictions about what the next decade will bring; Igloo Software promo; Dan York’s Tech Report: with Bryan Person in Keene, New Hampshire; the past week on the FIR Podcast Network;

Music from KA Morton; and more.

Links related to content discusse don this week’s show are on Delicious.

 

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The Hobson & Holtz Report #807: Can every company really be a media company? https://www.firpodcastnetwork.com/807-can-every-company-really-be-a-media-company/ https://www.firpodcastnetwork.com/807-can-every-company-really-be-a-media-company/#respond Mon, 11 May 2015 20:38:08 +0000 http://firpodcastnetwork.com/?p=871 There's nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising's disclosure issues, more than one million click "I'm a voter" button on Facebook as opinion polls suffer major credibility crisis in UK general election, every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; Dan York's Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; catching up with Glenn Gaudet and GaggleAMP.
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Intro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming;

Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop;

News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR Podcast Community on Google+; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; the past week in the FIR Podcast Network; Igloo Software promo; catching up with Glenn Gaudet and GaggleAMP;

Music from Guster; and more.

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The Hobson & Holtz Report - #806: Guest co-host Gini Dietrich and Bud Light misogyny https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-806-may-5-2015/ https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-806-may-5-2015/#respond Mon, 04 May 2015 15:14:17 +0000 http://firpodcastnetwork.com/?p=797 Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising's critics; the Media Monitoring Minute with CustomScoop; Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York's Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa).
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Intro: Neville is in Boston, Gini Dietrich is guest co-host; Steve Rubel is hosting a new podcast, Content Convergence; Geeks Bearing Gifts book review coming this week;

Quick News: Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop;

News That Fits: Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa);

Music from David Peck; and more.

For Immediate Release: The Hobson and Holtz Report for May 4, 2015: An 80-minute podcast recorded live from Chicago, Illinois, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

So, until Monday May 11…

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The Hobson & Holtz Report#805: The sudden rise of live streaming mobile video apps https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-805-april-27-2015/ https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-805-april-27-2015/#respond Mon, 27 Apr 2015 12:43:51 +0000 http://firpodcastnetwork.com/?p=786 Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop; News That Fits: Twitter begins to embrace its role as a destination for people who will never be active tweeters; Dan York's Tech Report; the sudden interest in mobile video streaming apps; listener comments in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley's Asia Report: video advocating a day of rest for domestic workers ruffles feathers in Singapore; the past week on the FIR Podcast Network; what journalists have to say about pitches.
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Neville will be away in Boston next week, Gini Dietrich will guest co-host next week’s episode; FIR Book Review coming from Shel on Jeff Jarvis’s “Geeks Bearing Gifts”;

Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop;

News That Fits: Twitter begins to embrace its role as a destination for people who will never be active tweeters; Dan York’s Tech Report; the sudden interest in mobile video streaming apps; listener comments in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: video advocating a day of rest for domestic workers ruffles feathers in Singapore; the past week on the FIR Podcast Network; what journalists have to say about pitches;

Music from Motorama; and more.

For Immediate Release: The Hobson and Holtz Report for April 27, 2015: An 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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The Hobson & Holtz Report #804: Is the "full-stack employee" a viable model? https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-804-april-20-2015/ https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-804-april-20-2015/#respond Mon, 20 Apr 2015 20:14:45 +0000 http://firpodcastnetwork.com/?p=630 IN THIS EPISODE: News from the world of podcasting, the viability of the "full-stack" employee, the employee engagement-employee ambassador connection, five reasons why Google+ died, The top companies for employee engagement, US federal government workers get a social media policy, Millennials want to connect with brands via email, Spain's gag law produces a hologram protest, mobilegeddon, China's Great Firewall.
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Reminder: Neville away for May 4 episode, Gini Dietrich will guest host with Shel;

Quick News: 40 organizations lead the world in employee engagement says Gallup, US federal government workers get social media guidelines, to speak Millennial use email, holograms protest gag law in Spain; the Media Monitoring Minute with CustomScoop;

News That Fits: Some podcasting updates including Podcast.com from Dave Winer, inside NPR’s podcast strategy, Spotify plans, and more; Michael Netzley’s Asia Report: China’s Great Firewall is now armed with a cannon; being a full-stack employee: a viable model?; listener comments in the FIR Podcast Community on Google+; engagement gains importance as companies look to employees for social media advocacy; Igloo Software promo; Dan York’s Tech Report: recently-patched Windows flaw, WhatsApp hits 800K users, #Mobilegeddon, and more; the past week on the FIR Podcast Network; five reasons why Google+ died;

Music from Holly Benton; and more.

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 20, 2015: A 93–minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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The Hobson & Holtz Report #803: Successful blogger relations https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-803-april-13-2015/ https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-803-april-13-2015/#respond Mon, 13 Apr 2015 15:10:26 +0000 http://firpodcastnetwork.com/?p=553 Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal's approach to native advertising; the Media Monitoring Minute with CustomScoop;

News That Fits: How to run a successful blogger relations programme; Dan York's Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and more; if leaders don't use the internal social network, nobody will; listener comments in audio and in the FIR Podcast Community on Google+; Apple Watch: altering the face of technology retailing forever?; Igloo Software promo; the past week on the FIR Podcast Network; new modeling of the mediums of communication;

Music from The Pink Tiles; and more.
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Collaborate/London workshop with Igloo Software on April 16;

Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal’s approach to native advertising; the Media Monitoring Minute with CustomScoop;

News That Fits: How to run a successful blogger relations programme; Dan York’s Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and more; if leaders don’t use the internal social network, nobody will; listener comments in audio and in the FIR Podcast Community on Google+; Apple Watch: altering the face of technology retailing forever?; Igloo Software promo; the past week on the FIR Podcast Network; new modeling of the mediums of communication;

Music from The Pink Tiles; and more.

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The Hobson & Holtz Report #802: The minefield that is Reddit's AMA https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-802-april-6-2015/ https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-802-april-6-2015/#respond Mon, 06 Apr 2015 23:32:33 +0000 http://firpodcastnetwork.com/?p=507 Quick News:

Collaborate/London intranet workshop from Igloo Software on April 16, alarming declines in social media among Inc 500, good advice in BBC's updated social media guidelines, companies just aren't listening to what reporters want from their online newsrooms; the Media Monitoring Minute with CustomScoop.

News That Fits:

Does it make sense to do online Q&As on Reddit, Twitter, etc?; Michael Netzley's Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; listener comments in the FIR Podcast Community on Google+ and via email; The Economist study identifies Gen-narrators who could be effective brand advocates; Dan York's Tech Report: Turkey blocks social networks, Flickr and the public domain, NASA space image library, and more; Igloo Software promo; the past week on the FIR Podcast Network; with social still treated as an 'afterthought' by PR agencies, we offer some advice.
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Thanks to Ragan Communications for their almost 8 years of sponsoring FIR; Gini Dietrich is guest co-host with Shel on the May 4 show while Neville is in Boston;

Quick News:

Collaborate/London intranet workshop from Igloo Software on April 16, alarming declines in social media among Inc 500, good advice in BBC’s updated social media guidelines, companies just aren’t listening to what reporters want from their online newsrooms; the Media Monitoring Minute with CustomScoop.

News That Fits:

Does it make sense to do online Q&As on Reddit, Twitter, etc?; Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; listener comments in the FIR Podcast Community on Google+ and via email; The Economist study identifies Gen-narrators who could be effective brand advocates; Dan York’s Tech Report: Turkey blocks social networks, Flickr and the public domain, NASA space image library, and more; Igloo Software promo; the past week on the FIR Podcast Network; with social still treated as an ‘afterthought’ by PR agencies, we offer some advice;

Music from Adri-Ann Ralph; and more.

For Immediate Release: The Hobson and Holtz Report for April 6, 2015: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

So, until Monday April 13…

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The Hobson & Holtz Report – Podcast #801: March 30, 2015 https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-801-march-30-2015/ https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-801-march-30-2015/#respond Mon, 30 Mar 2015 20:10:03 +0000 http://firpodcastnetwork.com/?p=548 Quick News: Brands flock to Periscope, being seen as innovative boosts a company's bottom line says Ketchum survey, Slack is killing IRC, all 650 Members of Parliament in the UK will receive an iPad Air 2 after the May election; Ragan promo;

News That Fits: New apps - including Periscope, Meerkat and NewsByMe - could boost citizen journalism; Dan York's Tech Report: Periscope and live streaming, Dave Winer's MyWord, Facebook; drilling a social media crisis with Polpeo; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; wearable tech will shift from novelty to norm in the next five years; the past week on the FIR Podcast Network; Igloo Software promo; summary of what we learned from Facebook's F8;

Music from Moon Taxi; and more.
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A new podcast, Wag the Dog FM, from Philippe Borremans; FIR Interview coming: a second conversation with Millennials at Syracuse University London Campus;

Quick News: Brands flock to Periscope, being seen as innovative boosts a company’s bottom line says Ketchum survey, Slack is killing IRC, all 650 Members of Parliament in the UK will receive an iPad Air 2 after the May election; Ragan promo;

News That Fits: New apps – including Periscope, Meerkat and NewsByMe – could boost citizen journalism; Dan York’s Tech Report: Periscope and live streaming, Dave Winer’s MyWord, Facebook; drilling a social media crisis with Polpeo; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; wearable tech will shift from novelty to norm in the next five years; the past week on the FIR Podcast Network; Igloo Software promo; summary of what we learned from Facebook’s F8;

Music from Moon Taxi; and more.

So, until Monday April 6…

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The Hobson & Holtz Report #800: Have a talk about race with your barista https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-800-march-23-2015/ https://www.firpodcastnetwork.com/the-hobson-holtz-report-podcast-800-march-23-2015/#respond Mon, 23 Mar 2015 09:00:14 +0000 http://firpodcastnetwork.com/?p=488 Quick News: Ryanair's next stop is not New York, SHIFT becomes a Google Analytics Certified Partner, American Airlines is playing better music onboard thanks to passengers' Twitter complaints, business use of social media by front-line employees increases; Ragan promo; News That Fits: Starbucks' #RaceTogether campaign: right or wrong?; Michael Netzley's Asia Report: reflections on Singapore's Lee Kuan Yew; latest Pew research on internet usage in emerging and developing countries shows text messaging and social media big in many countries; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; as PR rises and journalism falls, PR seems to be dropping the ball; Dan York's Tech Report: 800th episode, eh?, Internet Society, the BBC's new responsive website, Meerkat, and more; Igloo software promo; the past week on the FIR Podcast Network.
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Quick News:

Ryanair’s next stop is not New York, SHIFT becomes a Google Analytics Certified Partner, American Airlines is playing better music onboard thanks to passengers’ Twitter complaints, business use of social media by front-line employees increases; Ragan promo;

News That Fits:

Starbucks’ #RaceTogether campaign: right or wrong?; Michael Netzley’s Asia Report: reflections on Singapore’s Lee Kuan Yew; latest Pew research on internet usage in emerging and developing countries shows text messaging and social media big in many countries; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; as PR rises and journalism falls, PR seems to be dropping the ball; Dan York’s Tech Report: 800th episode, eh?, Internet Society, the BBC’s new responsive website, Meerkat, and more; Igloo software promo; the past week on the FIR Podcast Network;

Music by Ex Norwegian; and more.

For Immediate Release: The Hobson and Holtz Report for March 23, 2015: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

So, until Monday March 30…

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