For Immediate Release: Podcasts for Communicators
The Hobson & Holtz Report is the flagship show of the FIR Podcast Network, a weekly podcast at the intersection of online communication and public relations hosted by Neville Hobson, ABC, and Shel Holtz, ABC.
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News That Fits discussions: Is SEO really dead? How content marketing and SEO can work together; hotline launched to help CIPR members with ethical dilemmas.
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Joe Thornley sits in as guest co-host. In this week’s episode: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; GIFs.com adds some nifty features marketers will like; why ever brand could use a Chief Narrative Officer; the 1MDB scandal; listener comments; podcasting is on the upsurge (and a discussion about podcast networks); Chrome will start automatically pausing some Flash content starting on September 1; why people hate making phone calls; Slack is making privacy cool again; the end of the Internet dream; Augie Ray and Josh Bernoff face off on the death of social media marketing; and more.
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Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; the case against impressions as a digital metric; Dan York’s Tech Report; republishing older blog content: does it work?
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News That Fits discussions: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; Tinder’s Twitter meltdown: was it a planned PR stunt?
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Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including Google’s handling of new top-level domains, a kerfuffle over Facebook videos, and WeChat and mobile in China; controlling the media channels: can football win the game? and much more.
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The ad-blocking revolution is just months away; what’s the fate of Google+, and should communicators remain engaged?; and more.
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Do we really have to take emoji seriously? Do you need guidance on how to use Twitter such as that produced for members of Parliament?
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Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for Visit Britain.
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From the Apple Watch to the Ice Bucket Challenge, plus Reddit, Subway, and the Internet Society.
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An in-depth discussion on the challenges for Microsoft as it prepares to roll out Windows 10 in 190 countries and 111 languages starting on July 29, human curation and the art of content discovery: the new holy grail for PR and marketing?, do we still need to ask how PR will cope in a citizen journalism world?, great examples show brands are starting to take virtual reality seriously.
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