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Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we discuss:

#IPRMustKnow

Instagram Stories continues to attract publisher interest. It could well be the combination of an engaging experience meeting a pre-existing audience.

Blab shut down, abruptly. Another sign that the psychology of scale has beat out the idea of sustainability for many business founders? For sure, it’s another reminder of the danger of placing your content eggs in any single shared space.

Unless you promote it, they will not come

Gini Dietrich schooled Joe on the importance and method of promoting content when she interviewed him for the Spin Sucks Inquisition. Within minutes of the post going live, Joe started to see mentions on his Twitter feed. Over the next week, he watched Gini promote the video. But beyond that, he watched Gini’s network chime in and share it. So, this week, we discuss Gini’s approach to promoting content, an approach which enables her to leverage a large and interested community of interest.

Listen to the end for this week’s outtake

You know that we’re not polished in our presentation. And if you heard us before the show is edited, you’d know that even better. But we genuinely like one another and have fun doing the show. Occasionally, this shows through in what we don’t include in the final version. Listen to the very end to get a taste of the stuff we leave on the cutting room floor.

We hope you like the podcast as much as we like making it for you.

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio