For Immediate Release

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http://traffic.libsyn.com/fir/forimmed-8.mp3Podcast: Play in new window | Download (Duration: 1:33:47 — 38.5MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsWelcome to episode #8 of For Immediate Release. This week’s panel includes Howard Greenstein, chief operating officer and co-founder of DomainSkate; Francine Hardaway, cofounder of Stealthmode Partners; and Mark Story, communication counsel and social… Continue Reading →

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Welcome to episode #6 of For Immediate Release. This week’s panel includes Christopher Penn, vice president of Marketing Technology at SHIFT Communications; Laura Thomas, Chief Blogger at Dell’s Direct2Dell; and Martin Waxman, president of Martin Waxman Communications and co-host of Inside PR on the FIR Podcast Network. This week’s topics include a look at The New York Times’ plans to distribute 1 million Google Cardboard VR headsets and PR’s baffling lack of interest in VR as journalism embraces it; the need for communicators to prepare for activist data analysts; the rise of Snapchat to the point that marketing agencies are using it to pitch clients (we also talked about Snapchat’s new beta feature, geofilters), the possible risks of using Country Top-Level Domains; Facebook’s decision to expand search to all public posts; why PR is optimally positioned for content marketing; an alternative metric to plain old impressions; and whether Medium might be the 21st-century press release platform.
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Welcome to episode #5 of For Immediate Release. This week’s panel includes Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.; Dave Fleet, Senior Vice President at Edelman Digital; and Kami Watson Huyse, CEO at Zoetica Media. This week’s topics include discussions about Volkswagen’s new integrity-focused board member, new online advertising standards the Internet Advertising Bureau hopes will address the reasons ad-blockers are gaining in popularity, consumer perceptions of native advertising, Facebook’s Notify app and its implications for public relations practitioners, how PR agencies and in-house teams might be able to adopt the model of a new New York Times newsroom team dedicated toward building on stories that are going viral, whether PR can embrace a new ad agency trend away from hiring experienced admen and opting instead to hire “internet kids,” and Flipkart’s announcement that it would operate its e-commerce business strictly by app.
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Welcome to episode #4 of For Immediate Release. This week’s panel includes Think AHA Chief Instigator Mitchell Levy (who is also the host of Thought Leader Life on the FIR Podcast Network), Stone Temple Consulting senior consultant Doug Haslam, and ClaimWizard co-founder and marketing director Lynette Young. Topics covered include a questionable PR pitch, the launch of Twitter Moments, the return of Justine Sacco, and much more.
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This week’s panel includes Internet Society Senior Content Strategist Dan York, 4L Strategies Partner Jennifer Zingsheim Phillips, and Scott Monty, principal and owner at Scott Monty Strategies. During our conversation, we talked about Volkswagen bringing four PR firms on board to help with its self-made emissions scandal as well as the number of communicators writing about how they would handle the crisis, the dust-up that has emerged over the announcement that a new app called Peeple will let individuals rate each other as though they were restaurants on Yelp, the convergence of PR and Investor Relations, whether brands are serious about their commitment to fighting breast cancer or if they’re just “pinkwashing,” newsroom adoption of Virtual Reality, and much more.
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This week’s panel includes Gerry Corbett, former PRSA Chair and CEO and CEO of Redphlag LLC; Chip Griffin, former CustomScoop CEO (and current host of Chats with Chip on the FIR Podcast Network); and Lionel Menchaca; Director of Corporate & Strategy for W2O Group and former chief blogger at Dell. During our conversation, we discuss the massive efforts Volkswagen needs to undertake in order to recover from its crisis, Brian Williams’ risky return to broadcast (and cable) television, the new forum for CEOs on late-night TV talk shows, the Mayo Clinic’s content partnership with the Minneapolis Star Tribune, Heather Armstrong’s decision to give up her ground-breaking mommy blog, and much more (including Dan York’s Tech Report).
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Gini Dietrich and Frank Eliason join Shel Holtz for the premiere episode of For Immediate Release. In this episode, we dive into the state of social media marketing, Mark Zuckerberg’s vision for Virtual Reality and Satya Nadella’s vision for Augmented Reality, the introduction of Blab to the live streaming video wars, what companies need to do before employees can produce viral hits, and much more.
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