For Immediate Release

Podcast: Play in new window | Download (Duration: 1:25:13 — 117.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

The September 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…

• The new crisis PR: What companies should do when they’re “canceled”
• Twitter’s plans to motivate users to “read before you retweet”
• How COVID-19 has changed the way we write content (and engage with video and social media)
• The arrival of the NHS contact-tracing app gives a big boost to QR codes
• Your company’s history could pose a risk for your reputation
• LinkedIn is making changes
• Dan York reports on Amazon podcasts, LinkedIn Stories, WordPress news, and TikTok at home and in China

Continue Reading →

Podcast: Play in new window | Download (Duration: 1:08:33 — 95.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

The August 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…

• Twitter’s new conversation settings (which are not an assault on free speech)
• Instagram’s terrible attempt to duplicate TikTok
• What the coronavirus pandemic will do to our homes and offices
• How the pandemic is reshaping our approach to social media
• Google’s pandemic-related additions to travel searches
• Dan York’s Tech Report covers the release of WordPress 5.5, the TikTok war, the war against app stores, merging messengers, and the demise of Flash

Continue Reading →

Podcast: Play in new window | Download (Duration: 1:14:44 — 52.2MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

The July 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…

• Emotional Intelligence as an Internal Communications focus
• AI avatars as a new tool for training and marketing
• The latest TikTok news
• What a better social network might look like
• The rise of Virtual and Augmented Reality
• The staggering jobs challenge the world is facing

Dan York reports on xxx.
Continue Reading →

Podcast: Play in new window | Download (Duration: 1:01:15 — 24.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

https://traffic.libsyn.com/fir/fir-zoomchat-12.mp3Podcast: Play in new window | Download (Duration: 1:01:15 — 24.5MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis week’s FIR Zoom Chat included a discussion about using streaming software like OBS and vMix.

Podcast: Play in new window | Download (Duration: 1:16:08 — 31.4MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

The June 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing their appearance on Joe Jaffe’s broadcast show; a report on the all-virtual IABC World Conference; Twitter’s move to let users record and tweet audio; three new blockchain developments of interest to communicators; Flipboard’s new Storyboard feature; a user email that prompted Merriam-Webster to update a dictionary definition; how Wikipedia became a battleground for racial justice; and Facebook’s news tab and Instagram’s rise as a source of news. Dan York reports on inclusive language in technology and big players making big plays in podcasting.
Continue Reading →

Podcast: Play in new window | Download (Duration: 54:54 — 22.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

This week’s FIR Zoom Chat included a discussion of IABC’s virtual 2020 conference and the viability of virtual conferences in general.
Continue Reading →

Podcast: Play in new window | Download (Duration: 40:06 — 17.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Among the topics in this week’s FIR Zoom Chat: What services companies have introduced during the coronavirus that may (or may not) still be around after it’s all over. Also, Sherrilynne Starkie shares what her museum clients are doing while nobody is allowed in museums, including virtual tours conducted by curators over Instagram Live.
Continue Reading →

Podcast: Play in new window | Download (Duration: 59:33 — 24.8MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

The ninth weekly Zoom conversation with FIR hosts and listeners covered (among other things) how to make Zoom meetings more engaging.
Continue Reading →

Podcast: Play in new window | Download (Duration: 1:15:49 — 31.3MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In the May episode of “The Hobson and Holtz Report,” Neville and Shel discussed how a group of online retailers led by Amazon has come together to pressure the U.S. Congress to save the Postal Service through a highly targeted advertising campaign. Other topics include…

• The importance of being true to your brand purpose during the pandemic
• New tools on LinkedIn
• The evolution of brand movies
• How Skype faded while Zoom rose
• A challenge from the United Nations for creative types to create visual pandemic messages

Dan York reports on Facebook’s acquisition of GIPHY and the opportunities for communicators to learn more about live streaming.
Continue Reading →

Podcast: Play in new window | Download (Duration: 59:27 — 24.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

The eighth weekly Zoom conversation with FIR hosts and listeners covered a lot of ground, including a look at Phil Gomes’ collection of mugs featuring the logos of evil corporations from movies. Not to worry, there was lots of communication-focused conversation, too.
Continue Reading →