For Immediate Release https://www.firpodcastnetwork.com/for-immediate-release/ Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals. Wed, 23 Nov 2022 04:36:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Neville Hobson and Shel Holtz clean episodic Neville Hobson and Shel Holtz shel@holtz.com shel@holtz.com (Neville Hobson and Shel Holtz) This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) Neville Hobson and Shel Holtz analyze the month's news in digital and social media for communications professionals. For Immediate Release https://www.firpodcastnetwork.com/wp-content/uploads/2021/12/FIR_itunes-cover_For_Immediate_Release.jpg https://www.firpodcastnetwork.com/for-immediate-release/ TV-G Concord, CA Concord, CA Monthly 82122195 FIR #300: Communicating Pay Transparency https://www.firpodcastnetwork.com/fir-300-communicating-pay-transparency/ https://www.firpodcastnetwork.com/fir-300-communicating-pay-transparency/#respond Wed, 23 Nov 2022 04:36:12 +0000 https://www.firpodcastnetwork.com/?p=21550 In New York, pay transparency is required by law. It will also be a requirement in California after January 1. There's a lot of good that can come from pay transparency, but for organizations with cultures unready for it, the consequences could be dire. Are companies enlisting their internal communicators to help lay the groundwork for this level of disclosure?
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In New York, pay transparency is required by law. It will also be a requirement in California after January 1. There’s a lot of good that can come from pay transparency, but for organizations with cultures unready for it, the consequences could be dire. Are companies enlisting their internal communicators to help lay the groundwork for this level of disclosure?


The next monthly, long-form episode of FIR will drop on Monday, December 26.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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FIR #299: From the Metaverse to the Fediverse and Back Again https://www.firpodcastnetwork.com/fir-299-from-the-metaverse-to-the-fediverse-and-back-again/ https://www.firpodcastnetwork.com/fir-299-from-the-metaverse-to-the-fediverse-and-back-again/#respond Mon, 21 Nov 2022 11:00:28 +0000 https://www.firpodcastnetwork.com/?p=21540 Despite the forecasts of some pundits, it is still too early to predict Twitter's complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk's "turbulent and potentially devastating moves following his takeover of the company," according to Variety. It is worth considering the consequences of Twitter's demise. How big a loss to society at large would it be? We can take that idea one step further. With Facebook experiencing its own declines and Gen Z demonstrating a preference for smaller social networks over broadcast-style social media, what would happen if social media completely faded into the background? Also in the November episode of The Hobson and Holtz Report:

  • Thousands of Twitter users are migrating to Mastodon, a Twitter-like interface with some important differences, the key being that it is not owned by a single entity. Instead, it is a federation of Mastodon "instances" (including one Shel has launched for communicators). The fediverse could be awesome, one report suggests, assuming we don't screw it up -- and average users are able to figure it out.
  • Gallup has released a study on how connected people feel to others, whether it's in person or online. It's a field of study that has gotten scant attention in the past and the results could be useful to marketers.
  • There's some nation-building going on in the metaverse, with one Pacific island country building a digital twin to preserve its heritage as global warming raises sea levels, threatening to completely submerge it. Another country -- a physical entity not yet recognized by the global community of nations -- is working with an architectural firm to build a metaverse version that it hopes will be the primary place its citizens interact.
  • Whether you believe it is ethical or not, there is a fair amount of ghostwriting going on in the social media space, notably with ghostwriters cranking out LinkedIn thought leadership posts for executives. But there's more than that, with one social media ghostwriter, for example, earning close to $200,000 so far this year writing mainly Twitter DMs for employees. We'll dive into this emerging cottage industry.
  • Dan York's Tech Report is a buffet of topics this month, ranging from the fate of Twitter Spaces to Walmart's Augmented Reality effort, and from enhancements to TikTok Live to Google's "Live View in Maps."

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Despite the forecasts of some pundits, it is still too early to predict Twitter’s complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk’s “turbulent and potentially devastating moves following his takeover of the company,” according to Variety. It is worth considering the consequences of Twitter’s demise. How big a loss to society at large would it be? We can take that idea one step further. With Facebook experiencing its own declines and Gen Z demonstrating a preference for smaller social networks over broadcast-style social media, what would happen if social media completely faded into the background? Also in the November episode of The Hobson and Holtz Report:

  • Thousands of Twitter users are migrating to Mastodon, a Twitter-like interface with some important differences, the key being that it is not owned by a single entity. Instead, it is a federation of Mastodon “instances” (including one Shel has launched for communicators). The fediverse could be awesome, one report suggests, assuming we don’t screw it up — and average users are able to figure it out.
  • Gallup has released a study on how connected people feel to others, whether it’s in person or online. It’s a field of study that has gotten scant attention in the past and the results could be useful to marketers.
  • There’s some nation-building going on in the metaverse, with one Pacific island country building a digital twin to preserve its heritage as global warming raises sea levels, threatening to completely submerge it. Another country — a physical entity not yet recognized by the global community of nations — is working with an architectural firm to build a metaverse version that it hopes will be the primary place its citizens interact.
  • Whether you believe it is ethical or not, there is a fair amount of ghostwriting going on in the social media space, notably with ghostwriters cranking out LinkedIn thought leadership posts for executives. But there’s more than that, with one social media ghostwriter, for example, earning close to $200,000 so far this year writing mainly Twitter DMs for employees. We’ll dive into this emerging cottage industry.
  • Dan York’s Tech Report is a buffet of topics this month, ranging from the fate of Twitter Spaces to Walmart’s Augmented Reality effort, and from enhancements to TikTok Live to Google’s “Live View in Maps.”

The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

Links from Dan York’s Report

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FIR #298: Social Listening in a Post-Twitter World https://www.firpodcastnetwork.com/fir-298-social-listening-in-a-post-twitter-world/ https://www.firpodcastnetwork.com/fir-298-social-listening-in-a-post-twitter-world/#respond Thu, 17 Nov 2022 23:56:20 +0000 https://www.firpodcastnetwork.com/?p=21530 While things are not looking good at Twitter, it is not yet time to characterize it as the social network's death spiral. Still, speculation is fun (and inevitable), and one of the prospects about which some people are speculating is the impact a Twitterless world will have on social listening activities. Neville and Shel explore the possibility -- along with some other potential fallout should Twitter shut down -- in this short midweek episode of "For Immediate Release."
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While things are not looking good at Twitter, it is not yet time to characterize it as the social network’s death spiral. Still, speculation is fun (and inevitable), and one of the prospects about which some people are speculating is the impact a Twitterless world will have on social listening activities. Neville and Shel explore the possibility — along with some other potential fallout should Twitter shut down — in this short midweek episode of “For Immediate Release.”


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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FIR #297: A Stirling Example of Augmented Reality https://www.firpodcastnetwork.com/fir-297-a-stirling-example-of-augmented-reality/ https://www.firpodcastnetwork.com/fir-297-a-stirling-example-of-augmented-reality/#respond Tue, 15 Nov 2022 22:06:15 +0000 https://www.firpodcastnetwork.com/?p=21518 The Scottish city of Stirling is investing in the creation of Augmented Reality (AR) layers throughout the city, available on a free dedicated app, to become what they claim is "the first augmented reality city."
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The Scottish city of Stirling is investing in the creation of Augmented Reality (AR) layers throughout the city, available on a free dedicated app, to become what they claim is “the first augmented reality city.”


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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FIR #296: What Elon Musk Can Learn From Patrick Collinson https://www.firpodcastnetwork.com/fir-296-what-elon-musk-can-learn-from-patrick-collinson/ https://www.firpodcastnetwork.com/fir-296-what-elon-musk-can-learn-from-patrick-collinson/#respond Wed, 09 Nov 2022 17:37:24 +0000 https://www.firpodcastnetwork.com/?p=21473 Twitter and Stripe both laid off employees last week. The contrast between how these layoffs were conducted is striking. One CEO went to great lengths to ensure the employees remaining post-layoff would feel the least amount of survivor's guilt and be ready to move forward. The other didn't seem to care how survivors felt. Neville and Shel examine these approaches and some of the other fallout from Elon Musk's acquisition of Twitter in this short midweek episode of "For Immediate Release."
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Twitter and Stripe both laid off employees last week. The contrast between how these layoffs were conducted is striking. One CEO went to great lengths to ensure the employees remaining post-layoff would feel the least amount of survivor’s guilt and be ready to move forward. The other didn’t seem to care how survivors felt. Neville and Shel examine these approaches and some of the other fallout from Elon Musk’s acquisition of Twitter in this short midweek episode of “For Immediate Release.”


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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FIR #295: The Value-Add Potential of NFTs https://www.firpodcastnetwork.com/fir-295-the-value-add-potential-of-nfts/ https://www.firpodcastnetwork.com/fir-295-the-value-add-potential-of-nfts/#respond Thu, 03 Nov 2022 20:05:03 +0000 https://www.firpodcastnetwork.com/?p=21456 Neville attended NFT.London, the UK version of the NFT.NYC, which has been held since February 2019. There, he attended sessions that covered various topics, but he was particularly struck by those addressing the value-add potential of NFTs as well as their community-building characteristics. He reports from a semi-quiet corner of the conference in this short mid-week episode.
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Neville attended NFT.London, the UK version of the NFT.NYC, which has been held since February 2019. There, he attended sessions that covered various topics, but he was particularly struck by those addressing the value-add potential of NFTs as well as their community-building characteristics. He reports from a semi-quiet corner of the conference in this short mid-week episode.


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #295: The Value-Add Potential of NFTs appeared first on FIR Podcast Network.

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FIR #294: What Hath Elon Wrought? https://www.firpodcastnetwork.com/fir-294-what-hath-elon-wrought/ https://www.firpodcastnetwork.com/fir-294-what-hath-elon-wrought/#respond Tue, 01 Nov 2022 23:00:52 +0000 https://www.firpodcastnetwork.com/?p=21433 It's not exactly a news flash that Elon Musk now owns Twitter (Chief Twit, he calls himself). Does he know what he's gotten himself into? It's doubtful, according to much of the evidence we've seen so far, in addition to some stinging commentary.
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It’s not exactly a news flash that Elon Musk now owns Twitter (Chief Twit, he calls himself). Does he know what he’s gotten himself into? It’s doubtful, according to much of the evidence we’ve seen so far, in addition to some stinging commentary.


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #294: What Hath Elon Wrought? appeared first on FIR Podcast Network.

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FIR #293: Big Changes at Wikipedia https://www.firpodcastnetwork.com/fir-293-big-changes-at-wikipedia/ https://www.firpodcastnetwork.com/fir-293-big-changes-at-wikipedia/#respond Thu, 27 Oct 2022 22:12:39 +0000 https://www.firpodcastnetwork.com/?p=21428 For virtually all of its 22 years, Wikipedia has confined its technology to the wiki, which was already nearly 10 years old when the online encyclopedia was introduced. But some big changes are in store, including the use of machine learning, all in service of enticing more people to become editors.
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For virtually all of its 22 years, Wikipedia has confined its technology to the wiki, which was already nearly 10 years old when the online encyclopedia was introduced. But some big changes are in store, including the use of machine learning, all in service of enticing more people to become editors.


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #293: Big Changes at Wikipedia appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-293-big-changes-at-wikipedia/feed/ 0 293 Big Changes at Wikipedia 15:26 21428
FIR #292: The Sure and Steady Evolution of NFTs https://www.firpodcastnetwork.com/fir-292-the-sure-and-steady-evolution-of-nfts/ https://www.firpodcastnetwork.com/fir-292-the-sure-and-steady-evolution-of-nfts/#respond Wed, 26 Oct 2022 16:20:42 +0000 https://www.firpodcastnetwork.com/?p=21423 To hear the media talk about it, NFTs are overpriced works of digital art on which a lot of gullible people will lose bundles of money. In fact, NFTs have utility far being investments, and savvy marketers are figuring it out, right down to local car washes. Neville and Shel share a handful of stories about such applications in this short midweek episode.
Continue Reading →

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To hear the media talk about it, NFTs are overpriced works of digital art on which a lot of gullible people will lose bundles of money. In fact, NFTs have utility far being investments, and savvy marketers are figuring it out, right down to local car washes. Neville and Shel share a handful of stories about such applications in this short midweek episode.


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #292: The Sure and Steady Evolution of NFTs appeared first on FIR Podcast Network.

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FIR #291: Adding AI to Applications https://www.firpodcastnetwork.com/fir-291-adding-ai-to-applications/ https://www.firpodcastnetwork.com/fir-291-adding-ai-to-applications/#respond Thu, 20 Oct 2022 21:43:52 +0000 https://www.firpodcastnetwork.com/?p=21408 AI tools that turn text prompts into images, video, and music are definitely cool, but they get a boost in utility when incorporated into a larger tool designed for a specific purpose. Omneky is one such tool, designed to improve the effectiveness of your social media ads. One element: DALL-E 2 is baked into the software, helping you create images that align with the software's assessment of your current and previous ads.
Continue Reading →

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AI tools that turn text prompts into images, video, and music are definitely cool, but they get a boost in utility when incorporated into a larger tool designed for a specific purpose. Omneky is one such tool, designed to improve the effectiveness of your social media ads. One element: DALL-E 2 is baked into the software, helping you create images that align with the software’s assessment of your current and previous ads.


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #291: Adding AI to Applications appeared first on FIR Podcast Network.

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FIR #290: Alas, Poor GIF, We Knew You Well https://www.firpodcastnetwork.com/fir-290-alas-poor-gif-we-knew-you-well/ https://www.firpodcastnetwork.com/fir-290-alas-poor-gif-we-knew-you-well/#respond Wed, 19 Oct 2022 03:24:04 +0000 https://www.firpodcastnetwork.com/?p=21401 The first graphic format for the web to gain widespread adoption was the GIF. Even the advent of better formats replaced it for graphical display, it gained new strength through animation; what was once called an "animated GIF" became just a GIF. But today, for multiple reasons, the end appears nigh for all but the most die-hard fans. This short midweek episode is an homage to the GIF.
Continue Reading →

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The first graphic format for the web to gain widespread adoption was the GIF. Even the advent of better formats replaced it for graphical display, it gained new strength through animation; what was once called an “animated GIF” became just a GIF. But today, for multiple reasons, the end appears nigh for all but the most die-hard fans. This short midweek episode is an homage to the GIF.


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

 

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FIR #289: Bloggers, AI, and The Future of PR https://www.firpodcastnetwork.com/fir-289-bloggers-ai-and-the-future-of-pr/ https://www.firpodcastnetwork.com/fir-289-bloggers-ai-and-the-future-of-pr/#respond Mon, 17 Oct 2022 10:00:22 +0000 https://www.firpodcastnetwork.com/?p=21390 New data suggests a lot of bloggers are employing practices that are the opposite of those that deliver results. Shel and Neville dive into the data from a new blogger survey. Also in this episode: Microsoft is bringing the DALL-E 2 AI graphic generator to Office 365 via a new app called Designer, as well as a tool called Image Creator that will be deployed through Bing and Microsoft Edge; virtual influencers, already a big deal in Asia, are making inroads in the US, performing in concerts, signing record deals, and pitching products for brands; Edelman's CEO, Richard Edelman has given an interview in which he outlines his vision for the future of PR and his company; the category of meme creators is heating up but a lot of these people aren't happy with Instagram's rules; a new Danish political party is being led by an Artificial Intelligence.

In his Tech Report, Dan York reports on more digital services copying others, including yet another "stories" feature, this time on Signal; Facebook is dropping support for its Instant Articles mobile format amidst a decline in its support for news in general; meanwhile, TikTok is becoming more of a news source; and a volunteer opportunity awaits those interested in working with the Information Technology Disaster Resource Center.
Continue Reading →

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New data suggests a lot of bloggers are employing practices that are the opposite of those that deliver results. Shel and Neville dive into the data from a new blogger survey. Also in this episode: Microsoft is bringing the DALL-E 2 AI graphic generator to Office 365 via a new app called Designer, as well as a tool called Image Creator that will be deployed through Bing and Microsoft Edge; virtual influencers, already a big deal in Asia, are making inroads in the US, performing in concerts, signing record deals, and pitching products for brands; Edelman’s CEO, Richard Edelman has given an interview in which he outlines his vision for the future of PR and his company; the category of meme creators is heating up but a lot of these people aren’t happy with Instagram’s rules; a new Danish political party is being led by an Artificial Intelligence.

In his Tech Report, Dan York reports on more digital services copying others, including yet another “stories” feature, this time on Signal; Facebook is dropping support for its Instant Articles mobile format amidst a decline in its support for news in general; meanwhile, TikTok is becoming more of a news source; and a volunteer opportunity awaits those interested in working with the Information Technology Disaster Resource Center.


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

Links from Dan York’s Report:

The post FIR #289: Bloggers, AI, and The Future of PR appeared first on FIR Podcast Network.

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FIR #288: A Humanoid Robot Artist Gives Testimony https://www.firpodcastnetwork.com/fir-288-a-humanoid-robot-artist-gives-testimony/ https://www.firpodcastnetwork.com/fir-288-a-humanoid-robot-artist-gives-testimony/#respond Tue, 11 Oct 2022 22:15:53 +0000 https://www.firpodcastnetwork.com/?p=21375 October 11, 2022, was not your typical day at the UK House of Lords, where Ai-Da, a humanoid robot artist, delivered testimony in response to questions posed by peers. The testimony came as some of Ai-Da's original artwork was displayed in a museum. In her answers, Ai-Da was candid about AI's threat to human artists but was also realistic about the role technology has always played in art. In this short mid-week episode, Neville and Shel review the testimony and explore some of the issues Ai-Da raises.
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October 11, 2022, was not your typical day at the UK House of Lords, where Ai-Da, a humanoid robot artist, delivered testimony in response to questions posed by peers. The testimony came as some of Ai-Da’s original artwork was displayed in a museum. In her answers, Ai-Da was candid about AI’s threat to human artists but was also realistic about the role technology has always played in art. In this short mid-week episode, Neville and Shel review the testimony and explore some of the issues Ai-Da raises.


The next monthly, long-form episode of FIR will drop on Monday, October 17.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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FIR #287: Internal Podcasts Gain Momentum https://www.firpodcastnetwork.com/fir-287-internal-podcasts-gain-momentum/ https://www.firpodcastnetwork.com/fir-287-internal-podcasts-gain-momentum/#respond Thu, 06 Oct 2022 21:03:50 +0000 https://www.firpodcastnetwork.com/?p=21366 Some companies were experimenting with internal podcasts -- for employees only -- before companies sent employees home to work remotely as the COVID-19 pandemic spread. Faced with reaching and engaging employees who now never interacted face-to-face with their colleagues elevated the value of a podcast, which could establish a personal connection. At the same time, podcasting had gone mainstream, making more employees receptive to listening to one from their employer. In this short midweek episode, Neville and Shel look at some of the companies that have adopted internal podcasting and how they plan to evolve them in the new post-pandemic world of work.
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Some companies were experimenting with internal podcasts — for employees only — before companies sent employees home to work remotely as the COVID-19 pandemic spread. Faced with reaching and engaging employees who now never interacted face-to-face with their colleagues elevated the value of a podcast, which could establish a personal connection. At the same time, podcasting had gone mainstream, making more employees receptive to listening to one from their employer. In this short midweek episode, Neville and Shel look at some of the companies that have adopted internal podcasting and how they plan to evolve them in the new post-pandemic world of work.


The next monthly, long-form episode of FIR will drop on Monday, October 17.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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FIR #286: Managers Believe Remote Work Produces Lower Productivity https://www.firpodcastnetwork.com/fir-286-managers-believe-remote-work-produces-lower-productivity/ https://www.firpodcastnetwork.com/fir-286-managers-believe-remote-work-produces-lower-productivity/#respond Tue, 04 Oct 2022 22:00:26 +0000 https://www.firpodcastnetwork.com/?p=21359 We read everywhere about increased productivity resulting from the remote work the pandemic forced upon companies. In fact, that increased productivity is leading several companies to adopt remote or hybrid work as the new status quo. But research conducted by Microsoft finds that not everyone agrees with the assessment. Managers are not on board with the notion that remote work has led to greater productivity, and the gap between what managers believe and employee perspectives is considerable.
Continue Reading →

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We read everywhere about increased productivity resulting from the remote work the pandemic forced upon companies. In fact, that increased productivity is leading several companies to adopt remote or hybrid work as the new status quo. But research conducted by Microsoft finds that not everyone agrees with the assessment. Managers are not on board with the notion that remote work has led to greater productivity, and the gap between what managers believe and employee perspectives is considerable.


The next monthly, long-form episode of FIR will drop on Monday, October 17.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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https://www.firpodcastnetwork.com/fir-286-managers-believe-remote-work-produces-lower-productivity/feed/ 0 271 Managers Believe Remote Work Produces Lower Productivity 15:44 21359
FIR #285: Alignment Through Conversation https://www.firpodcastnetwork.com/fir-285-alignment-through-conversation/ https://www.firpodcastnetwork.com/fir-285-alignment-through-conversation/#respond Fri, 30 Sep 2022 03:26:26 +0000 https://www.firpodcastnetwork.com/?p=21342 You have a business initiative, an organizational change, a new value proposition. Success depends on getting employees aligned around the vision and the path to get there. Could small group conversations be the means of achieving that alignment? A new study suggests it's at least worth a shot.
Continue Reading →

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You have a business initiative, an organizational change, a new value proposition. Success depends on getting employees aligned around the vision and the path to get there. Could small group conversations be the means of achieving that alignment? A new study suggests it’s at least worth a shot.


The next monthly, long-form episode of FIR will drop on Monday, October 17.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

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FIR #284: Ad Agencies Embrace AI Art https://www.firpodcastnetwork.com/fir-284-ad-agencies-embrace-ai-art/ https://www.firpodcastnetwork.com/fir-284-ad-agencies-embrace-ai-art/#respond Wed, 28 Sep 2022 14:03:03 +0000 https://www.firpodcastnetwork.com/?p=21330 From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?
Continue Reading →

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From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?


The next monthly, long-form episode of FIR will drop on Monday, October 17.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #284: Ad Agencies Embrace AI Art appeared first on FIR Podcast Network.

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FIR #283: Communicators Helping Leaders Lead Through Communication https://www.firpodcastnetwork.com/fir-283-communicators-helping-leaders-lead-through-communication/ https://www.firpodcastnetwork.com/fir-283-communicators-helping-leaders-lead-through-communication/#respond Mon, 26 Sep 2022 10:00:09 +0000 https://www.firpodcastnetwork.com/?p=21315 Neville and Shel were together in person to record this episode, which focuses exclusively on leadership communication. The recording happened on Neville's dining room table as Shel and his wife were on a two-week vacation in England and Ireland.
Continue Reading →

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Neville and Shel were together in person to record this episode, which focuses exclusively on leadership communication. The recording happened on Neville’s dining room table as Shel and his wife were on a two-week vacation in England and Ireland.


The next monthly, long-form episode of FIR will drop on Monday, October 17.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from Dan York’s Report

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FIR #282: If You Need Me, Text Me https://www.firpodcastnetwork.com/fir-282-if-you-need-me-text-me/ https://www.firpodcastnetwork.com/fir-282-if-you-need-me-text-me/#respond Tue, 06 Sep 2022 20:33:39 +0000 https://www.firpodcastnetwork.com/?p=21246 A lot of the communication with customers for which businesses once used email has transitioned to text messaging -- along with communication among friends, families, and pretty much everyone. To some extent, that even includes employee-to-employee communication. Whether it's SMS messaging or a messaging app like WhatsApp, Signal, or Telegram, people increasingly prefer the functionality and speed of response with text messages. Email isn't going anywhere but its uses may be diminishing.
Continue Reading →

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A lot of the communication with customers for which businesses once used email has transitioned to text messaging — along with communication among friends, families, and pretty much everyone. To some extent, that even includes employee-to-employee communication. Whether it’s SMS messaging or a messaging app like WhatsApp, Signal, or Telegram, people increasingly prefer the functionality and speed of response with text messages. Email isn’t going anywhere but its uses may be diminishing.


The next monthly, long-form episode of FIR will drop sometime in late September. Neville and Shel will be together in the UK and plan to record face-to-face. Watch for more information as our plans firm up.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #282: If You Need Me, Text Me appeared first on FIR Podcast Network.

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FIR #281: Advertising and Marketing in the Metaverse https://www.firpodcastnetwork.com/fir-281-advertising-and-marketing-in-the-metaverse/ https://www.firpodcastnetwork.com/fir-281-advertising-and-marketing-in-the-metaverse/#respond Thu, 01 Sep 2022 21:29:51 +0000 https://www.firpodcastnetwork.com/?p=21235 Advertising on the Web is two-dimensional, with a consumer on the outside looking in. In the Metaverse, consumers will be active participants in virtual worlds, participating directly with virtual objects and one another. That opens the door for entirely new forms of advertising. In this short mid-week episode, Neville and Shel discuss what advertising might look like in virtual worlds and some of the technical, ethical, and legal challenges that organizations will face selling their wares to denizens of these immersive spaces.
Continue Reading →

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Advertising on the Web is two-dimensional, with a consumer on the outside looking in. In the Metaverse, consumers will be active participants in virtual worlds, participating directly with virtual objects and one another. That opens the door for entirely new forms of advertising. In this short mid-week episode, Neville and Shel discuss what advertising might look like in virtual worlds and some of the technical, ethical, and legal challenges that organizations will face selling their wares to denizens of these immersive spaces.


The next monthly, long-form episode of FIR will drop sometime in late September. Neville and Shel will be together in the UK and plan to record face-to-face. Watch for more information as our plans firm up.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #281: Advertising and Marketing in the Metaverse appeared first on FIR Podcast Network.

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FIR #280: What’s Behind the “Quiet Quitting” Trend? https://www.firpodcastnetwork.com/fir-280-whats-behind-the-quiet-quitting-trend/ https://www.firpodcastnetwork.com/fir-280-whats-behind-the-quiet-quitting-trend/#comments Thu, 25 Aug 2022 20:32:22 +0000 https://www.firpodcastnetwork.com/?p=21227 "Quiet quitting" is all over TikTok, with mostly Gen Zers talking about their disdain for going "above and beyond" at work. Is this really anything new, or is it just the first time a generation has used a label to share their feelings online? Or, as some suggest, is it that most Gen Zers entered the workforce during the pandemic when the boundaries between work and life were not clear and now that companies are getting back to what executives perceive as normal, they don't agree with the expectations the company has of them? Is this even confined to Gen Z? Neville and Shel look at "quiet quitting" in today's short mid-week episode.
Continue Reading →

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“Quiet quitting” is all over TikTok, with mostly Gen Zers talking about their disdain for going “above and beyond” at work. Is this really anything new, or is it just the first time a generation has used a label to share their feelings online? Or, as some suggest, is it that most Gen Zers entered the workforce during the pandemic when the boundaries between work and life were not clear and now that companies are getting back to what executives perceive as normal, they don’t agree with the expectations the company has of them? Is this even confined to Gen Z? Neville and Shel look at “quiet quitting” in today’s short mid-week episode.


The next monthly, long-form episode of FIR will drop sometime in late September. Neville and Shel will be together in the UK and plan to record face-to-face. Watch for more information as our plans firm up.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #280: What’s Behind the “Quiet Quitting” Trend? appeared first on FIR Podcast Network.

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FIR #279: Business Buys Into the Metaverse https://www.firpodcastnetwork.com/fir-279-business-buys-into-the-metaverse/ https://www.firpodcastnetwork.com/fir-279-business-buys-into-the-metaverse/#comments Mon, 22 Aug 2022 11:00:00 +0000 https://www.firpodcastnetwork.com/?p=21216 According to a new PwC survey of 1,000 senior U.S. business leaders from across industry sectors, businesses have bought into the inevitability and utility of the metaverse. The study also surveyed 5,000 U.S. consumers who are less aware and enthusiastic than executives are. Also in this monthly long-form episode of "For Immediate Release":

  • Gartner has released ins 2022 Hype Cycle for Emerging Technologies.
  • Consumer trend experts anticipate the impact web3 will have on consumer trends.
  • Ukraine has perfect the art of advertising in support of its resistance to Russia's invasion.
  • Each quarter, Microsoft adjusts the language it uses to advise the investment world of its ambitions.
  • One CEO who had to lay off staff took to LinkedIn to explain how hard it was on him, including a selfie of him weeping over it. Was it effective?

In his Tech Report, Dan York recounts his experience with Reddit's new social audio tool, looks at "snipping," a new Twitter Spaces feature, and explains a Google update designed to elevate "helpful content."
Continue Reading →

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According to a new PwC survey of 1,000 senior U.S. business leaders from across industry sectors, businesses have bought into the inevitability and utility of the metaverse. The study also surveyed 5,000 U.S. consumers who are less aware and enthusiastic than executives are. Also in this monthly long-form episode of “For Immediate Release”:

  • Gartner has released ins 2022 Hype Cycle for Emerging Technologies.
  • Consumer trend experts anticipate the impact web3 will have on consumer trends.
  • Ukraine has perfect the art of advertising in support of its resistance to Russia’s invasion.
  • Each quarter, Microsoft adjusts the language it uses to advise the investment world of its ambitions.
  • One CEO who had to lay off staff took to LinkedIn to explain how hard it was on him, including a selfie of him weeping over it. Was it effective?

In his Tech Report, Dan York recounts his experience with Reddit’s new social audio tool, looks at “snipping,” a new Twitter Spaces feature, and explains a Google update designed to elevate “helpful content.”


The next monthly, long-form episode of FIR will drop on Monday, August 22. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

Links from Dan York’s Report:

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FIR #278: For Every News Outlet: Churn, Churn, Churn https://www.firpodcastnetwork.com/fir-278-for-every-news-outlet-churn-churn-churn/ https://www.firpodcastnetwork.com/fir-278-for-every-news-outlet-churn-churn-churn/#respond Thu, 18 Aug 2022 20:22:51 +0000 https://www.firpodcastnetwork.com/?p=21206 As news media outlets that traffic in the written word -- print and online -- economic pressures have led to more repurposed content and less original material. What impact does this have on trust in these media sources, and is there a role businesses and their communication teams can play?
Continue Reading →

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As news media outlets that traffic in the written word — print and online — economic pressures have led to more repurposed content and less original material. What impact does this have on trust in these media sources, and is there a role businesses and their communication teams can play?


The next monthly, long-form episode of FIR will drop on Monday, August 22. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #278: For Every News Outlet: Churn, Churn, Churn appeared first on FIR Podcast Network.

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FIR #277: Do Graphic Designers Have A Future? https://www.firpodcastnetwork.com/fir-277-do-graphic-designers-have-a-future/ https://www.firpodcastnetwork.com/fir-277-do-graphic-designers-have-a-future/#respond Tue, 16 Aug 2022 21:17:39 +0000 https://www.firpodcastnetwork.com/?p=21199 More and more people are experimenting with a growing collection of Artificial Intelligence-based graphics tools. Some of these tools produce stunning images in a variety of artistic styles, leading some to wonder if art directors will generate their own images rather than continue to pay for graphic design services. Neville and Shel discuss the possibilities in this short mid-week episode.
Continue Reading →

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More and more people are experimenting with a growing collection of Artificial Intelligence-based graphics tools. Some of these tools produce stunning images in a variety of artistic styles, leading some to wonder if art directors will generate their own images rather than continue to pay for graphic design services. Neville and Shel discuss the possibilities in this short mid-week episode.

Some examples that Shel created, first from Midjourney, with a prompt that instructed the AI to produce an image of “a grey-bearded wizard using a wand to assemble a futuristic skyscraper in an ocean in outer space.”

And this, from the Dream app (on Android), with a prompt to produce an image of “a race car driver on a tricycle on the surface of Mars.”


The next monthly, long-form episode of FIR will drop on Monday, August 22. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #277: Do Graphic Designers Have A Future? appeared first on FIR Podcast Network.

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FIR #276: Should I Tay Or Should I Go? https://www.firpodcastnetwork.com/fir-276-should-i-tay-or-should-i-go/ https://www.firpodcastnetwork.com/fir-276-should-i-tay-or-should-i-go/#respond Tue, 09 Aug 2022 23:29:28 +0000 https://www.firpodcastnetwork.com/?p=21191 Remember Microsoft Tay? The 2016 Twitter chatbot suffered from a concerted effort to teach it all manner of vile things, prompting Microsoft to withdraw the service and apologize. That experience is top of mind for pretty much everyone talking about Meta's new chatbot, now available in public testing in the U.S. The developers behind BlenderBot 3 insist that they, too, had the Tay experiment in mind when they developed the process for teaching this new chatbot to behave. In fact, the beta is designed so people can report when it says something inappropriate that it may have learned from another user. That information is used to teach it what is not appropriate. Will it work?
Continue Reading →

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Remember Microsoft Tay? The 2016 Twitter chatbot suffered from a concerted effort to teach it all manner of vile things, prompting Microsoft to withdraw the service and apologize. That experience is top of mind for pretty much everyone talking about Meta’s new chatbot, now available in public testing in the U.S. The developers behind BlenderBot 3 insist that they, too, had the Tay experiment in mind when they developed the process for teaching this new chatbot to behave. In fact, the beta is designed so people can report when it says something inappropriate that it may have learned from another user. That information is used to teach it what is not appropriate. Will it work?


The next monthly, long-form episode of FIR will drop on Monday, August 22. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #276: Should I Tay Or Should I Go? appeared first on FIR Podcast Network.

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FIR #275: Will You Have An NFT With Your Coffee? https://www.firpodcastnetwork.com/fir-275-will-you-have-an-nft-with-your-coffee/ https://www.firpodcastnetwork.com/fir-275-will-you-have-an-nft-with-your-coffee/#respond Fri, 05 Aug 2022 17:22:35 +0000 https://www.firpodcastnetwork.com/?p=21180 Brands have been tripping over themselves to jump on the Web3/metaverse/NFT bandwagon, but few have articulated a strategic and comprehensive approach at the level Starbucks has. In this short mid-week FIR episode, Neville and Shel look at how Starbucks plans to build loyalty and community using these emerging tools, along with some other organizations that are starting to give Web3 similarly serious looks.
Continue Reading →

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Brands have been tripping over themselves to jump on the Web3/metaverse/NFT bandwagon, but few have articulated a strategic and comprehensive approach at the level Starbucks has. In this short mid-week FIR episode, Neville and Shel look at how Starbucks plans to build loyalty and community using these emerging tools, along with some other organizations that are starting to give Web3 similarly serious looks.


The next monthly, long-form episode of FIR will drop on Monday, August 15. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #275: Will You Have An NFT With Your Coffee? appeared first on FIR Podcast Network.

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FIR #274: Is Unbranded Unethical? https://www.firpodcastnetwork.com/fir-274-is-unbranded-unethical/ https://www.firpodcastnetwork.com/fir-274-is-unbranded-unethical/#respond Tue, 02 Aug 2022 22:49:01 +0000 https://www.firpodcastnetwork.com/?p=21173 According to one definition, unbranded content "isn’t specifically about your company but is relevant to your industry or product in some way." There are unbranded videos like this one from WREN, an online clothing retailer. Released in 2014, it's a film in which the filmmakers asked 20 couples who had never met to kiss. The only reference to WREN is at the very beginning of the video, "WREN Presents." There isn't even a link to the retailer in the film or on its YouTube page.

And there are entire unbranded websites. We even interviewed Ike Pigott from Alabama Power about Alabama News Center, where Alabama Power's involvement is barely noticeable.

There are sound reasons for brands to produce unbranded content. From the perspective of the audience reading or viewing the content, is it underhanded? A failure to disclose? Does it matter? Neville and Shel have differing points of view in this short mid-week episode of For Immediate Release.
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According to one definition, unbranded content “isn’t specifically about your company but is relevant to your industry or product in some way.” There are unbranded videos like this one from WREN, an online clothing retailer. Released in 2014, it’s a film in which the filmmakers asked 20 couples who had never met to kiss. The only reference to WREN is at the very beginning of the video, “WREN Presents.” There isn’t even a link to the retailer in the film or on its YouTube page.

And there are entire unbranded websites. We even interviewed Ike Pigott from Alabama Power about Alabama News Center, where Alabama Power’s involvement is barely noticeable.

There are sound reasons for brands to produce unbranded content. From the perspective of the audience reading or viewing the content, is it underhanded? A failure to disclose? Does it matter? Neville and Shel have differing points of view in this short mid-week episode of For Immediate Release.


The next monthly, long-form episode of FIR will drop on Monday, August 15. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #274: Is Unbranded Unethical? appeared first on FIR Podcast Network.

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FIR #273: What Is The Metaverse? It’s A Network https://www.firpodcastnetwork.com/fir-273-what-is-the-metaverse-its-a-network/ https://www.firpodcastnetwork.com/fir-273-what-is-the-metaverse-its-a-network/#comments Thu, 28 Jul 2022 21:02:58 +0000 https://www.firpodcastnetwork.com/?p=21151 If you peruse search results for "the metaverse," it will seem like half the content you find focuses on defining it. At Nvidia, executive Richard Kerris thinks it's pretty easy to define. "The metaverse is not a place," he says. "It's the network for the next version of the Web." Neville and Shel explore that definition and related developments in this short midweek FIR episode.
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If you peruse search results for “the metaverse,” it will seem like half the content you find focuses on defining it. At Nvidia, executive Richard Kerris thinks it’s pretty easy to define. “The metaverse is not a place,” he says. “It’s the network for the next version of the Web.” Neville and Shel explore that definition and related developments in this short midweek FIR episode.


The next monthly, long-form episode of FIR will drop on Monday, August 15. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #273: What Is The Metaverse? It’s A Network appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-273-what-is-the-metaverse-its-a-network/feed/ 2 273 What Is The Metaverse? It's A Network 16:36 21151
FIR #272: Tick Tick Tick Tick Search https://www.firpodcastnetwork.com/fir-272-tick-tick-tick-tick-search/ https://www.firpodcastnetwork.com/fir-272-tick-tick-tick-tick-search/#respond Tue, 26 Jul 2022 21:17:39 +0000 https://www.firpodcastnetwork.com/?p=21146 Research conducted by Google found that nearly 40 percent of Gen Z are using Tik Tok and Instagram for search instead of Google. It's a real-world example of significant shifts exhibited by this group of 10-to-22-year-olds. By 2025, they will represent 30 percent of the workforce and be a considerable presence in the consumer marketplace.
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Research conducted by Google found that nearly 40 percent of Gen Z are using Tik Tok and Instagram for search instead of Google. It’s a real-world example of significant shifts exhibited by this group of 10-to-22-year-olds. By 2025, they will represent 30 percent of the workforce and be a considerable presence in the consumer marketplace.


The next monthly, long-form episode of FIR will drop on Monday, August 15. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #272: Tick Tick Tick Tick Search appeared first on FIR Podcast Network.

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FIR #271: Work-From-Home and the Generational Divide https://www.firpodcastnetwork.com/fir-271-work-from-home-and-the-generational-divide/ https://www.firpodcastnetwork.com/fir-271-work-from-home-and-the-generational-divide/#respond Wed, 20 Jul 2022 16:08:01 +0000 https://www.firpodcastnetwork.com/?p=21117 A lot is fueling the debate over whether workers should be able to continue working remotely, at least some of the time, or get themselves back to the office. The debate pits workers against leaders, and the assumption is that it's just a matter of how each side perceives what's best. But anthropologists see another factor at play: most leaders come from a different generation than those employees who want remote or hybrid work to become the new normal.
Continue Reading →

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A lot is fueling the debate over whether workers should be able to continue working remotely, at least some of the time, or get themselves back to the office. The debate pits workers against leaders, and the assumption is that it’s just a matter of how each side perceives what’s best. But anthropologists see another factor at play: most leaders come from a different generation than those employees who want remote or hybrid work to become the new normal.


The next monthly, long-form episode of FIR will drop on Monday, August 15. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #271: Work-From-Home and the Generational Divide appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-271-work-from-home-and-the-generational-divide/feed/ 0 217 Work-From-Home and the Generational Divide 13:06 21117
FIR #270: Disgust, Convenience, and Reputation https://www.firpodcastnetwork.com/fir-270-disgust-convenience-and-reputation/ https://www.firpodcastnetwork.com/fir-270-disgust-convenience-and-reputation/#respond Mon, 18 Jul 2022 10:00:56 +0000 https://www.firpodcastnetwork.com/?p=21110 Topics up for discussion in the monthly long-form episode include the following:L

  • Are holograms about to go mainstream?
  • There is outrage over revelations of massive wrongdoing by Uber. Will everyone keep riding them anyway?
  • Uses of NFTs are expanding far beyond collectible artwork for investment purposes.
  • How Wikipedia remediated dozens of fake articles could be a lesson for the rest of the world.
  • Bad guys are extorting gift cards in exchange for removing negative online reviews.

Dan York's report explores NFT adoption by Reddit and Snap; Instagram's move to let creators confine posts to subscribers; Facebook's test of multiple profiles; Twitter's latest innovations; and mobile live-streaming with Starlink.
Continue Reading →

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Topics up for discussion in the monthly long-form episode include the following:L

  • Are holograms about to go mainstream?
  • There is outrage over revelations of massive wrongdoing by Uber. Will everyone keep riding them anyway?
  • Uses of NFTs are expanding far beyond collectible artwork for investment purposes.
  • How Wikipedia remediated dozens of fake articles could be a lesson for the rest of the world.
  • Bad guys are extorting gift cards in exchange for removing negative online reviews.

Dan York’s report explores NFT adoption by Reddit and Snap; Instagram’s move to let creators confine posts to subscribers; Facebook’s test of multiple profiles; Twitter’s latest innovations; and mobile live-streaming with Starlink.


The next monthly, long-form episode of FIR will drop on Monday, August 15. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

Links from Dan York’s Report

The post FIR #270: Disgust, Convenience, and Reputation appeared first on FIR Podcast Network.

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FIR #269: Doppelgängers Everywhere! https://www.firpodcastnetwork.com/fir-269-doppelgangers-everywhere/ https://www.firpodcastnetwork.com/fir-269-doppelgangers-everywhere/#respond Thu, 14 Jul 2022 22:14:42 +0000 https://www.firpodcastnetwork.com/?p=21101 Soon golfers and fans of the sport will be able to interact one-on-one with the legendary Golden Bear, Jack Nicklaus. Well, not Nicklaus himself, but his digital twin. Nicklaus spent hours in a studio having every facial expression and gesture recorded. The first digital twin will be of his 37-year-old self, but more are planned. And rest assured, Nicklaus won't be the last celebrity to make himself "available" as a digital twin in the online world. And there's more to digital twins than celebrities.
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Soon golfers and fans of the sport will be able to interact one-on-one with the legendary Golden Bear, Jack Nicklaus. Well, not Nicklaus himself, but his digital twin. Nicklaus spent hours in a studio having every facial expression and gesture recorded. The first digital twin will be of his 37-year-old self, but more are planned. And rest assured, Nicklaus won’t be the last celebrity to make himself “available” as a digital twin in the online world. And there’s more to digital twins than celebrities.


The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #269: Doppelgängers Everywhere! appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-269-doppelgangers-everywhere/feed/ 0 269 Doppelgängers Everywhere! 14:12 21101
FIR #268: NFTs in the Checkout Lane https://www.firpodcastnetwork.com/fir-268-nfts-in-the-checkout-lane/ https://www.firpodcastnetwork.com/fir-268-nfts-in-the-checkout-lane/#respond Wed, 13 Jul 2022 16:31:43 +0000 https://www.firpodcastnetwork.com/?p=21095 While some assume NFTs are on their way out as the value of digital artwork has plummeted, brick-and-mortar retailers are increasingly finding ways to offer the ability to mint NFTs right in their stores. In this episode, Neville and Shel look at some of the latest developments in the evolution of collectible NFTs.
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While some assume NFTs are on their way out as the value of digital artwork has plummeted, brick-and-mortar retailers are increasingly finding ways to offer the ability to mint NFTs right in their stores. In this episode, Neville and Shel look at some of the latest developments in the evolution of collectible NFTs.


The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

The post FIR #268: NFTs in the Checkout Lane appeared first on FIR Podcast Network.

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FIR #267: Rebuilding Trust After An Ethics Scandal https://www.firpodcastnetwork.com/fir-267-rebuilding-trust-after-an-ethics-scandal/ https://www.firpodcastnetwork.com/fir-267-rebuilding-trust-after-an-ethics-scandal/#respond Fri, 08 Jul 2022 00:01:10 +0000 https://www.firpodcastnetwork.com/?p=21088 For years, Ernst & Young auditors have been cheating on an ethics test required for them to retain their Certified Public Accountant status. The U.S. Securities and Exchange Commission has levied a record $100 million fine, both for the cheating and the Big Four accounting firm's failure to assist in the SEC's investigation. Now that it has all gone public, what can E&Y do to rebuild trust among its clients and the public? Neville and Shel share what reputation experts have to say along with their own recommendations.
Continue Reading →

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For years, Ernst & Young auditors have been cheating on an ethics test required for them to retain their Certified Public Accountant status. The U.S. Securities and Exchange Commission has levied a record $100 million fine, both for the cheating and the Big Four accounting firm’s failure to assist in the SEC’s investigation. Now that it has all gone public, what can E&Y do to rebuild trust among its clients and the public? Neville and Shel share what reputation experts have to say along with their own recommendations.


The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #267: Rebuilding Trust After An Ethics Scandal appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-267-rebuilding-trust-after-an-ethics-scandal/feed/ 0 244 Rebuilding Trust After An Ethics Scandal 13:35 21088
FIR #266: How Many Trillions Will The Metaverse Be Worth? https://www.firpodcastnetwork.com/fir-266-how-many-trillions-will-the-metaverse-be-worth/ https://www.firpodcastnetwork.com/fir-266-how-many-trillions-will-the-metaverse-be-worth/#respond Tue, 05 Jul 2022 21:37:23 +0000 https://www.firpodcastnetwork.com/?p=21082 Big Four accounting firm KPMG has committed $30 million to the metaverse in order to establish an "innovation hub" and train employees so they will be prepared to work with clients as the metaverse becomes a more common interface. Like many organizations, KPMG is citing breathtaking figures as it predicts the metaverse's eventual value. Neville and Shel discuss KPMG's move, various metaverse valuations, and other metaverse-related news and information in this FIR short.
Continue Reading →

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Big Four accounting firm KPMG has committed $30 million to the metaverse in order to establish an “innovation hub” and train employees so they will be prepared to work with clients as the metaverse becomes a more common interface. Like many organizations, KPMG is citing breathtaking figures as it predicts the metaverse’s eventual value. Neville and Shel discuss KPMG’s move, various metaverse valuations, and other metaverse-related news and information in this FIR short.


The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #266: How Many Trillions Will The Metaverse Be Worth? appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-266-how-many-trillions-will-the-metaverse-be-worth/feed/ 0 266 How Many Trillions Will the Metaverse Be Worth/ 14:42 21082
FIR #265: Fired Over Zoom https://www.firpodcastnetwork.com/fir-265-fired-over-zoom/ https://www.firpodcastnetwork.com/fir-265-fired-over-zoom/#respond Thu, 30 Jun 2022 22:06:40 +0000 https://www.firpodcastnetwork.com/?p=21068 As the economy cooks, inflation ratchets up, and interest rates rise, some companies are faced with laying off staff. As we have moved to remote and hybrid work, how those layoffs are handled is changing. But is it ever a good idea to lay someone off over Zoom or Teams? And if so, are there good and bad ways to go about it?
Continue Reading →

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As the economy cooks, inflation ratchets up, and interest rates rise, some companies are faced with laying off staff. As we have moved to remote and hybrid work, how those layoffs are handled is changing. But is it ever a good idea to lay someone off over Zoom or Teams? And if so, are there good and bad ways to go about it?


The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #265: Fired Over Zoom appeared first on FIR Podcast Network.

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FIR #264: On Background https://www.firpodcastnetwork.com/fir-264-on-background/ https://www.firpodcastnetwork.com/fir-264-on-background/#respond Tue, 21 Jun 2022 20:10:52 +0000 https://www.firpodcastnetwork.com/?p=21042 From the title of this episode, you might think we were talking about company sources going on background when speaking to a reporter. (Quick advice: Don't. Either be on the record or don't talk to a journalist.) But that's not what this episode is about. Instead, we're talking about Zoom backgrounds (or Teams, or Skype, or Webex, or Google Meet, or whatever). With flexible work the order of the day in many organizations, is it time to give serious consideration to what people see behind you in a call? There's a book (that's right, an entire book) on the subject. We cover it in 15 minutes.
Continue Reading →

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From the title of this episode, you might think we were talking about company sources going on background when speaking to a reporter. (Quick advice: Don’t. Either be on the record or don’t talk to a journalist.) But that’s not what this episode is about. Instead, we’re talking about Zoom backgrounds (or Teams, or Skype, or Webex, or Google Meet, or whatever). With flexible work the order of the day in many organizations, is it time to give serious consideration to what people see behind you in a call? There’s a book (that’s right, an entire book) on the subject. We cover it in 15 minutes.


The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #264: On Background appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-264-on-background/feed/ 0 264 On Background 15:28 21042
FIR #263: It’s Alive! (AI, That Is. Or Is It?) https://www.firpodcastnetwork.com/fir-263-its-alive/ https://www.firpodcastnetwork.com/fir-263-its-alive/#respond Mon, 20 Jun 2022 11:00:38 +0000 https://www.firpodcastnetwork.com/?p=21028 In the monthly long-form episode for June, Neville and Shel consider a Google employee's claim that the company's AI has become sentient, the reactions the claim has provoked, and what it might mean for business communicators. Also in this episode:

  • Is being in the office really the only way for employees who don't normally work together to encounter one another?
  • The tangled truth about NFTs and copyright
  • Now that the metaverse is gaining momentum, it's time to consider how to market and communicate there
  • Should you spend any more time developing your personal brand?
  • The state of PR is changing

In his tech report, Dan York talks about countries that want to change the Internet from a "permissionless" place to one where you have to pay for access to users.
Continue Reading →

The post FIR #263: It’s Alive! (AI, That Is. Or Is It?) appeared first on FIR Podcast Network.

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In the monthly long-form episode for June, Neville and Shel consider a Google employee’s claim that the company’s AI has become sentient, the reactions the claim has provoked, and what it might mean for business communicators. Also in this episode:

  • Is being in the office really the only way for employees who don’t normally work together to encounter one another?
  • Copyright trolls are suing people over Creative Commons photos
  • Now that the metaverse is gaining momentum, it’s time to consider how to market and communicate there
  • Should you spend any more time developing your personal brand?
  • The state of PR is changing

In his tech report, Dan York talks about countries that want to change the Internet from a “permissionless” place to one where you have to pay for access to users.


The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

Links from Dan York’s Report

The post FIR #263: It’s Alive! (AI, That Is. Or Is It?) appeared first on FIR Podcast Network.

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FIR #262: You’re Hired! Or Not… https://www.firpodcastnetwork.com/fir-262-youre-hired-or-not/ https://www.firpodcastnetwork.com/fir-262-youre-hired-or-not/#respond Tue, 14 Jun 2022 21:51:32 +0000 https://www.firpodcastnetwork.com/?p=20982 In the tech industry, there's a trend: Rescinding offer letters as a cost-cutting measure. In this short episode of "For Immediate Release," Neville and Shel explore the PR and internal comms repercussions of these moves.
Continue Reading →

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In the tech industry, there’s a trend: Rescinding offer letters as a cost-cutting measure. In this short episode of “For Immediate Release,” Neville and Shel explore the PR and internal comms repercussions of these moves.


The next monthly, long-form episode of FIR will drop on Monday, June 19. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #262: You’re Hired! Or Not… appeared first on FIR Podcast Network.

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https://www.firpodcastnetwork.com/fir-262-youre-hired-or-not/feed/ 0 262 You're Hired! Or Not... 13:38 20982
FIR #261: Crossing the Line When Surveilling Employees on Social Media https://www.firpodcastnetwork.com/crossing-the-line-when-surveilling-employees-on-social-media/ https://www.firpodcastnetwork.com/crossing-the-line-when-surveilling-employees-on-social-media/#respond Tue, 07 Jun 2022 21:03:24 +0000 https://www.firpodcastnetwork.com/?p=20929 As it faced a unionization effort, Tesla contracted with a PR agency (where one of its communication directors once worked in an executive capacity) to spy on employees, including those in a semi-private Facebook group, an activity one academic found unethical. While there is nothing wrong with a company monitoring employees' online activities, there are lines that should not be crossed. Was one of those lines crossed in this case?
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As it faced a unionization effort, Tesla contracted with a PR agency (where one of its communication directors once worked in an executive capacity) to spy on employees, including those in a semi-private Facebook group, an activity one academic found unethical. While there is nothing wrong with a company monitoring employees’ online activities, there are lines that should not be crossed. Was one of those lines crossed in this case?


The next monthly, long-form episode of FIR will drop on Monday, June 19. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

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FIR #260: Grappling With Authenticity https://www.firpodcastnetwork.com/fir-260-grappling-with-authenticity/ https://www.firpodcastnetwork.com/fir-260-grappling-with-authenticity/#respond Thu, 02 Jun 2022 23:45:06 +0000 https://www.firpodcastnetwork.com/?p=20876 We all know that leaders should strive for authenticity. What does that mean, exactly? It's easy to say authenticity is being who you are, but when you're meeting with a department that is struggling to succeed, are you the person who rocks out at concerts? The one who coos little nothings in the ear of your significant other? There's more to authenticity than just being genuine. Communicators need to understand the nuances since most leaders don't have the time for a graduate-level course on the subject.
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We all know that leaders should strive for authenticity. What does that mean, exactly? It’s easy to say authenticity is being who you are, but when you’re meeting with a department that is struggling to succeed, are you the person who rocks out at concerts? The one who coos little nothings in the ear of your significant other? There’s more to authenticity than just being genuine. Communicators need to understand the nuances since most leaders don’t have the time for a graduate-level course on the subject.


The next monthly, long-form episode of FIR will drop on Monday, June 19. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #260: Grappling With Authenticity appeared first on FIR Podcast Network.

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FIR #259: Trust Rises in Companies That Left Russia https://www.firpodcastnetwork.com/fir-259-trust-rises-in-companies-that-left-russia/ https://www.firpodcastnetwork.com/fir-259-trust-rises-in-companies-that-left-russia/#respond Thu, 26 May 2022 23:50:47 +0000 https://www.firpodcastnetwork.com/?p=20852 A new mid-year Trust Barometer is out from Edelman, and the news is excellent for most things Western (and bad for all things autocratic). Who in the West didn't fare well? Companies that have opted to continue doing business in Russia.
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A new mid-year Trust Barometer is out from Edelman, and the news is excellent for most things Western (and bad for all things autocratic). Who in the West didn’t fare well? Companies that have opted to continue doing business in Russia.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #259: Trust Rises in Companies That Left Russia appeared first on FIR Podcast Network.

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FIR #258: How to Brief an Executive https://www.firpodcastnetwork.com/fir-258-how-to-brief-an-executive/ https://www.firpodcastnetwork.com/fir-258-how-to-brief-an-executive/#respond Tue, 24 May 2022 22:49:58 +0000 https://www.firpodcastnetwork.com/?p=20840 Communicators worldwide covet a seat at the leadership table (wherever that mythical table may be). But if executives don't even want you to brief them on issues that matter to them, that seat will never materialize. In this FIR podcast short, Neville and Shel discuss how to give an effective executive briefing -- and get one step closer to that seat.
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Communicators worldwide covet a seat at the leadership table (wherever that mythical table may be). But if executives don’t even want you to brief them on issues that matter to them, that seat will never materialize. In this FIR podcast short, Neville and Shel discuss how to give an effective executive briefing — and get one step closer to that seat.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

The post FIR #258: How to Brief an Executive appeared first on FIR Podcast Network.

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FIR #257: Purpose Vs. Polarization https://www.firpodcastnetwork.com/fir-257-purpose-vs-polarization/ https://www.firpodcastnetwork.com/fir-257-purpose-vs-polarization/#respond Mon, 23 May 2022 11:00:04 +0000 https://www.firpodcastnetwork.com/?p=20795 For the past several years, momentum has been building as more and more organizations -- recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions -- articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court's abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.

As if that's not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.

Also in this episode:

  • A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can't own it, and nor can anyone else
  • The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory "fun" activities. Is that a good thing?
  • New research finds that employees are experiencing notification fatigue, and it's worse than Zoom fatigue or email fatigue
  • There's a correlation between a CEO's reputation and that of the brands in their companies
  • Dan York's report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app's plans

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Neville and his new foldable phoneFor the past several years, momentum has been building as more and more organizations — recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions — articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court’s abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.

As if that’s not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.

Also in this episode:

  • A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can’t own it, and nor can anyone else
  • The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory “fun” activities. Is that a good thing?
  • New research finds that employees are experiencing notification fatigue, and it’s worse than Zoom fatigue or email fatigue
  • There’s a correlation between a CEO’s reputation and that of the brands in their companies
  • Dan York’s report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app’s plans

The next monthly, long-form episode of FIR will drop on Monday, June 20. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

Links from Dan York’s Tech Report

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FIR #256: Comms Influence in the C-Suite https://www.firpodcastnetwork.com/fir-256-comms-influence-in-the-c-suite/ https://www.firpodcastnetwork.com/fir-256-comms-influence-in-the-c-suite/#respond Thu, 19 May 2022 20:57:22 +0000 https://www.firpodcastnetwork.com/?p=20790 The COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions.
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The COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

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FIR #255: How TikTok Makes Spreadsheets Cool https://www.firpodcastnetwork.com/fir-255-how-tiktok-makes-spreadsheets-cool/ https://www.firpodcastnetwork.com/fir-255-how-tiktok-makes-spreadsheets-cool/#respond Tue, 17 May 2022 22:15:29 +0000 https://www.firpodcastnetwork.com/?p=20779 Micro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft's ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators.
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Micro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft’s ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

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For Immediate Release #254: AR You Ready? https://www.firpodcastnetwork.com/fir-254-ar-you-ready/ https://www.firpodcastnetwork.com/fir-254-ar-you-ready/#respond Thu, 12 May 2022 21:47:42 +0000 https://www.firpodcastnetwork.com/?p=20767 Google used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR's killer app. They don't look bad, either.
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Google used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR’s killer app. They don’t look bad, either.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

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FIR #253: Blockchain In Your House https://www.firpodcastnetwork.com/fir-253-blockchain-in-your-house/ https://www.firpodcastnetwork.com/fir-253-blockchain-in-your-house/#respond Tue, 10 May 2022 21:25:53 +0000 https://www.firpodcastnetwork.com/?p=20753 Search "blockchain" and you're sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad range of reasons. Yet blockchain is already managing processes in the background -- some of which you may already be using in your own home. Neville and Shel explore some of the ways blockchain-based technologies are becoming everyday tools and what this means for communicators.
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Search “blockchain” and you’re sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad range of reasons. Yet blockchain is already managing processes in the background — some of which you may already be using in your own home. Neville and Shel explore some of the ways blockchain-based technologies are becoming everyday tools and what this means for communicators.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

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FIR #252: Managers, Not Bosses https://www.firpodcastnetwork.com/fir-252-managers-not-bosses/ https://www.firpodcastnetwork.com/fir-252-managers-not-bosses/#respond Fri, 06 May 2022 18:30:34 +0000 https://www.firpodcastnetwork.com/?p=20748 Matthew Rechs confesses that he was not a great manager at first but he learned some fundamental rules that will benefit anyone who hopes to be more than an old-school boss. For internal communicators, Rechs' "promises" -- first published as a series of tweets -- can serve as the foundation for a targeted effort to elevate effective management in your organization.
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Matthew Rechs confesses that he was not a great manager at first but he learned some fundamental rules that will benefit anyone who hopes to be more than an old-school boss. For internal communicators, Rechs’ “promises” — first published as a series of tweets — can serve as the foundation for a targeted effort to elevate effective management in your organization.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

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FIR #251: Proof of Attendance https://www.firpodcastnetwork.com/fir-251-proof-of-attendance/ https://www.firpodcastnetwork.com/fir-251-proof-of-attendance/#respond Tue, 03 May 2022 22:23:20 +0000 https://www.firpodcastnetwork.com/?p=20724 POAPs are getting to be a big deal, with Warner Music inking a deal with the organization behind them. Never heard of POAP? It's the Proof of Attendance Protocol, used to mint a special kind of NFT that serves as proof you were there, whether it's a concert, a conference, or some other kind of event or activity. Their use by businesses is inevitable. Even internally, companies can award POAPs to employees who attend the town hall, for example, some of which could wind up being highly coveted. In this episode, Neville and Shel break down POAPs and their potential for organizations, especially those looking to engage Gen Z-aged individuals.
Continue Reading →

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POAPs are getting to be a big deal, with Warner Music inking a deal with the organization behind them. Never heard of POAP? It’s the Proof of Attendance Protocol, used to mint a special kind of NFT that serves as proof you were there, whether it’s a concert, a conference, or some other kind of event or activity. Their use by businesses is inevitable. Even internally, companies can award POAPs to employees who attend the town hall, for example, some of which could wind up being highly coveted. In this episode, Neville and Shel break down POAPs and their potential for organizations, especially those looking to engage Gen Z-aged individuals.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

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