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The ability to effectively communicate across cultures is rapidly becoming a required competency – and not only for those who plan to travel, live or work abroad.

It’s the broad topic of study for a group of Millennials at Syracuse University London campus, aka the #CRS400 class, a group FIR co-host Neville Hobson had the pleasure of meeting on October 6, 2014. Invited by course professor Dr Barbara Gibson, Neville delivered a presentation to the class followed by an informal discussion that was recorded and is the content of this podcast.

Introduced by Barbara, the discussion includes a series of Q&A with Neville together with shared perspectives and insights on social media, online marketing, brand behaviours, and more from a group we frequently comment on in The Hobson and Holtz Report weekly show.

Now, here’s a chance to hear directly from a group of Millennials who tell us what they actually do think about social media and more.

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About the Course Leader

Dr Barbara Gibson is a consultant, researcher and lecturer focused on intercultural communication and global business. Her recently completed doctoral research explored “Intercultural Competencies Needed by Global CEOs.”

With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international Chair of the International Association of Business Communicators (IABC). She currently serves as President of the UK chapter of the Society for Intercultural Education, Training & Research (SIETAR).

She lectures on intercultural communication and global management subjects at both undergraduate and postgraduate levels for a number of institutions, including Birkbeck, University of London; Syracuse University London Program; Hult International Business School – London; and Oklahoma City University in Singapore.

• Connect with Barbara on Twitter: @barb_g.

About the Course

This course explores both intercultural communication and social media, examining how our cultures affect our use of social media and how social media may affect our cultures.

The course is designed to increase intercultural communication competence, including increasing the student’s cultural self-awareness, heightening cultural sensory perception, and developing the ability to adapt thinking, behaviour and strategies to achieve more effective communication.  It also aims to develop a broader understanding of social media as a means for global communication, and as a data source for research.

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio