In May 2021, Google search rankings will start to include more user experience ranking factors – are your websites ready? Using a set of metrics called ‘Core Web Vitals’, your web pages will now be ranked based on how fast they load, how quickly a user can start interacting with a page, and how stable the page is while it loads. In this episode, I explore questions such as: what does this mean for your websites? What tools can you use? What can you do to improve your sites so that they don’t lose any search engine ranking (and perhaps increase their ranking)? In this time when commerce has moved online, and Google search remains a critical way for people to find websites, how can businesses ensure their websites remain competitive?