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Say you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase the number of students who apply for a particular program at their institution.

Greg Hyer, a social sales trainer, addresses these questions on episode 39 of FIR on Higher Education. Among the topics we discuss are:

• How to adopt a social selling mindset.
• Leadership’s role in instilling this mindset throughout their team.
• How professors teaching communications can most effectively train students about these principles.
• Finding out the type of content that will resonate with your audience.

About Greg Hyer
Greg is the self-published co-author of the book and ebook “Linking Into Sales” that shows anyone how to use LinkedIn to support the sales cycle. Greg works with Martin Brossman to produce Linking Into Sales, a podcast for sales and marketing professionals. Greg teaches social selling principles at Technology Training Solutions, a non-profit continuing education department within North Carolina State University. www.linkingintosales.com

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio