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Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location.
On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project.
In our reports section, I talk about reasons deans tweet, while technology correspondent Harry Hawk summarizes a new blogging initiative that he has started with his students.
About Julian Stubbs
Julian Stubbs, who is English but lives in Stockholm, Sweden, is an international brand strategist and has worked with brand and identity projects for clients such as Stockholm, where he was involved with creating the positioning of the city as The Capital of Scandinavia. His book Wish You Were Here documents this work as well as the issues involved in major place branding projects. Julian headed the team that worked with Technicolor, the Hollywood movie company, where he helped develop a completely new visual identity for this world famous brand. Julian has also worked with the Nobel Peace Prize Concert, which involved both the development of a new identity as well as digital and social media work. Julian is also one of the founders of Up There, Everywhere the global cloud based brand and communications consultancy, which today has over 160 people.
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