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“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.”

This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack.

Among the topics we discuss:

• How to build relationships with the media using social media
• The importance of sharing positive media coverage in the age of pageview journalism
• How should media relations professionals use social media
• The role of the press release in our digital communications landscape

In our tips and reports section, I talk about the importance of meeting face to face with media, while technology correspondent Harry Hawk provides an update on how he has integrated Vine in the classroom.

About Gregory Galant

Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “one of the most useful tools ever invented for media professionals”. The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.

Previously, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.

To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs”. He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.

This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio