News from the FIR Blog

Crisis communication begins long before an organization experiences a crisis. Planning to communicate in a crisis involves considerable preparation, running the gamut from ensuring contact lists are up to date to establishing an organizational culture that is prepared to swing into action when things go south.

Organizations that prepare are able to identify most issues before they become crises. But every organization will experience a crisis when decisions must be made quickly and communicated deftly and frequently across multiple channels. Missteps can exacerbate the situation but a strategic approach to a crisis can help the organization recover quickly with its reputation untarnished (or, at least, ready to be rehabilitated quickly).

At noon ET on Thursday, July 15, join four crisis-tested IABC Fellows for a conversation about crisis communication and leadership. The conversation, moderated by IABC Fellow Shel Holtz, will cover the preparation and execution of crisis communication, including a look at the leadership role communicators can play.
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What does it take to ensure success, both personally and professionally, as an organizational communicator? You’ll hear the personal and professional stories from five renowned communicators during a live-streamed episode of Circle of Fellows scheduled for 7 p.m. ET on Thursday, June 17.

Personal success is all about you: Are you getting the jobs you want? Are you moving up the organizational hierarchy? Are you earning a salary commensurate with your contribution to the organization and the skills you bring to the table? Professional success focuses on your ability to move the needle in your organization through communication strategies and tactics and earning recognition among your peers.
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Internal communicators have been partnering with Human Resources for years. In larger companies, HR even has communicators of its own to handle messaging about people-related matters. Changes in the workplace have led to substantial changes in HR’s role, many of which are potential flashpoints, which now add external communicators to the mix. Consider the recent news about Basecamp, in which a decision by the company’s leaders to ban political discussion from internal forums led one-third of the company’s employees to quit.

In this episode of Circle of Fellows, five IABC Fellows will discuss the relationship between communications and HR in an environment in which purpose and values drive employment decisions, employees expect companies to take a stand on issues that matter to them, and employee activism is on the rise.
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Return on Investment (ROI) is a term that is tossed around loosely in some circles. Strictly speaking, ROI is expressed as a percentage determined by dividing the return (or benefit) of a monetary investment by the cost of the investment. That’s not what most communicators measure, yet the industry frequently refers to the ROI of communication. Is that a number that applies to communication? Can communication contribute to an organization’s overall ROI? What are valid alternatives to ROI that company leaders will appreciate when communicators share them?

Four IABC Fellows gathered at noon ET on Thursday, April 15, 2021, to discuss these and other questions.
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Corporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable companies, and organizations embracing comprehensive ESG (Environmental, Social, Governance) initiatives, communicators have their hands full. From reporting ESG results (annual ESG reports jam-packed with data are becoming commonplace) to pitching companies’ CSR commitments, challenges abound. Simply checking off CSR boxes (donation made: check) no longer cuts it.

At 10 a.m. ET on Thursday, March 18, four IABC Fellows will spend an hour discussing the communications role in developing and promoting modern CSR efforts. The live-streamed panel (listed below) will take your questions in real time. You can ask your questions or share your observations in the YouTube chat or via Twitter (add the hashtag #COF67).
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What does it take to be successful as an independent communication consultant? How do you transition from your current corporate role, with all the support and resources that come with it, to working on your own? How do you drum up business, manage multiple clients, and handle all the administrivia (like contracts, invoicing, accounting, and… Continue Reading →

By any standard, 2020 was a challenging year for everyone around the globe. Communicators were among those who had to cope with the personal impact of the year’s events while simultaneously coordinating communication to their organizations’ or clients’ diverse audiences — both regular, ongoing communication and crisis-related communication.

At noon 6 p.m. ET on Thursday, January 21, a truly global panel of five IABC Fellows will convene to review the year in communication. (Panelists are from Australia, The Philippines, and Canada.) The panel will take your questions in real-time via the YouTube Live chat function or via Twitter (using the hashtag #COF65).
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Can communicators help create the right environment for their companies? Can they help sustain an existing environment?

At noon ET on Thursday, December 17, four IABC Fellows will answer these questions and explore the various ways communicators can influence the corporate environment. The panel will take your questions in real-time via the YouTube Live chat function or via Twitter (using the hashtag #COF64).
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For a while, the wave of new technologies offered communicators obvious opportunities to incorporate these new tools into their communication strategies. The introduction of Twitter and Instagram, the rise of mobile use, chatbots, and other technologies that were grounded in communication were introduced at a dizzying pace.

Many of today’s new crop of technologies have less obvious communication applicability. That doesn’t mean communicators should ignore them. From Artificial Intelligence to Blockchain, from live streaming to machine co-creativity, there are technologies gaining steam that can have a significant impact on the effectiveness of both internal and external communication.

On November 14, four IABC Fellows will gather for a live-streamed discussion about emerging communication technologies; they will take your questions in real-time via the YouTube Live chat function or via Twitter (using the hashtag #COF63).
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Safety communication is vitally important. Besides the obvious vital outcome of avoiding injury or death, a focus on safety tells employees the company cares about them. There is another dimension of safety communication that is often overlooked altogether. Psychological safety may not be addressable by wearing PPE and eliminating hazards like exposed electrical wires, but it is equally important in achieving the goal of employees being able to bring their best selves to work every day and go home whole every night. All these dimensions of safety communication will be on the table when four IABC Fellows join moderator Shel Holtz at noon Eastern Time on Thursday, October 15.
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