News from the FIR Blog

With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives. Four IABC Fellows will dive into research and measurement in the next… Continue Reading →

As part of the IABC Career Roadmap, the business leader path is essential to our profession and its role within society. The business leader plays a critical role in shaping an organization’s future by adopting the Global Standard for the profession while building and maintaining a well-structured, competent, and trusted organizational communication function.

In this Circle of Fellows, our panel of top international communication advisors explores executive communication and leadership, its importance in organizations, and how we as communication professionals build the relationships and competence of executives. They will discuss how to add business value while expanding communication competencies and coaching the people who drive today’s organizations.
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“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goals,” according to one communication-focused website. (It’s not a bad definition, though it fails to mention “measurable,” which is a critical element of strategic communication.) The target of an organization’s strategic… Continue Reading →

The pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance.

Businesses can be rewarded in many ways when they act in a responsible manner. Through committed ESG performance, businesses can gain legitimacy; a stellar reputation; government support; strong brand equity; increased investment from socially responsible investors; attract socially conscious consumers; entice talent and gain employee trust and loyalty. In this evolving business context, we look at what role communication needs to play.

Join four IABC Fellows for a conversation about communications and ESG. The panelists will also answer questions and share observations from the YouTube chat. The session is scheduled for 11 a.m. Eastern Time on Thursday, February 17. Mark your calendars!
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How leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn’t just happen. In the first Circle of Fellows broadcast of 2022, four IABC Fellows will explore the various dimensions of communicating for results that matter, from knowing what’s keeping leaders awake at night, the elements of the business and strategic plans, establishing the means of assessing the results of the communication, and how to share those results with leaders.
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It has been some time since FIR conducted a listener survey. For a variety of reasons, we decided it’s well past time to learn why you listen, what you like most (and least) about the show, what you would like to hear on the podcast that you are not hearing now, and other information we can use to make FIR more useful, valuable, and entertaining for you.

TAKE THE SURVEY

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Join Alice Brink, Martha Muzychka, Lety Narvaez, and Mark Schumann in taking a close look at how to diagnose, develop and deliver a culture that resonates with what matters to people, and what’s needed by organizations, where every voice is welcomed and heard.
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As the world struggles with what’s next for the workplace in the wake of the global pandemic, take time to consider your career path as a communication professional. Join Neil Griffiths, Amanda Hamilton-Attwell, Mary Hills, and Brad Whitworth for a Circle of Fellows focused on career assessment and planning, IABC’s Global Standard, strengths, professional development, certification, and more.
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In this lively panel discussion, four IABC Fellows will explore the current ethical challenges facing communicators, discuss the role a code of ethics can (or cannot) play, and talk about how individual communicators can impact the public perception of PR and business through their own ethical behaviors. The session is scheduled for noon ET on Thursday, October 21. You’ll be able to ask questions in real-time using YouTube Live’s chat function.
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