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FIR Interviews

Interviews with newsmakers and influencers from the online technology and organizational communication worlds.

FIR Interviews

FIR Interview: Faisal Saeed Al Mutar and Bringing Books Back to the University of Mosul

July 24, 2021 by Neville Hobson Leave a Comment

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https://traffic.libsyn.com/secure/fir/fir-intvw-faisal-saeed-al-mutar.mp3Podcast: Play in new window | Download (Duration: 9:43 — 14.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsFaisal Saeed Al Mutar is the founder and CEO of Ideas Beyond Borders, a non-profit organization based in New York. We recently connected on Twitter and Faisal was telling me about a project to… Continue Reading →

Filed Under: FIR Interviews Tagged With: books, Faisal Saeed Al Mutar, Ideas Beyond Borders, Iraq, University of Mosul, Wikipedia

#743: Zachariah Moreno w/ Mitchell Levy on Thought Leader Life Credibility

June 13, 2022 by Mitchell Levy Leave a Comment

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This episode features #ThoughtLeader and #Expert Zachariah Moreno.
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Filed Under: FIR Interviews Tagged With: #thought, #ThoughtLeader, @HappyAbout, @ZachInSpace, FIR, For Immediate Release, http://MitchellLevy.com, Mitchell Levy, Zachariah Moreno, Zoom

#742: Marius Bill w/ Mitchell Levy on Thought Leader Life Credibility

June 13, 2022 by Mitchell Levy Leave a Comment

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This episode features #ThoughtLeader and #Expert Marius Bill.
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Filed Under: FIR Interviews Tagged With: #thought, #ThoughtLeader, @HappyAbout, @Marius_Bill, FIR, For Immediate Release, http://MitchellLevy.com, Marius Bill, Mitchell Levy, Zoom

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 203: Women Change Everything

June 8, 2022 by Gini Dietrich Leave a Comment

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What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week’s episode of Spin Sucks. 

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Filed Under: FIR Interviews

#741: Valerie Sheppard w/ Mitchell Levy on Thought Leader Life Credibility

June 6, 2022 by Mitchell Levy Leave a Comment

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This episode features #ThoughtLeader and #Expert Valerie Sheppard.
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Filed Under: FIR Interviews Tagged With: #thought, #ThoughtLeader, @HappyAbout, @ValerieSheppard, FIR, For Immediate Release, http://MitchellLevy.com, Mitchell Levy, Valerie Sheppard, Zoom

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 202: Focusing on the Positive

June 1, 2022 by Gini Dietrich Leave a Comment

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At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary.

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Filed Under: FIR Interviews

ALP 153: Sharing your agency’s internal work product with clients

May 30, 2022 by Chip Griffin Leave a Comment

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In this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic.
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Filed Under: FIR Interviews

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 201: Preparing for the Inevitable

May 25, 2022 by Gini Dietrich Leave a Comment

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What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride. 

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Filed Under: FIR Interviews

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 186: As the Situation Escalates

March 9, 2022 by Gini Dietrich Leave a Comment

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What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war. 

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Filed Under: FIR Interviews

FIR Interviews

FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance

February 9, 2022 by Shel Holtz and Neville Hobson Leave a Comment

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Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Neville and Shel talk with Ben about the research and its application to marketing planning and execution.
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FIR Interviews

FIR Interview: When Narrative Strategies Fail

November 21, 2021 by Shel Holtz Leave a Comment

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Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, “Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.”) There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view.

Does it always work? In one case, in one study, it did not. In fact, using a narrative strategy in the argument presented in this study actually led some in the audience to move even further away from the desired position than they already were.

In this FIR Interview, Shel Holtz speaks with Dr. Liana Winett and Dr. Jeff Niederdeppe, co-authors of “When ‘Tried and True’ Advocacy Strategies Backfire.” There are clear lessons from this study for public relations and public advocacy professionals.
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Filed Under: FIR Interviews

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