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FIR Interviews

Interviews with newsmakers and influencers from the online technology and organizational communication worlds.

FIR Interviews

FIR Interview: Faisal Saeed Al Mutar and Bringing Books Back to the University of Mosul

July 24, 2021 by Neville Hobson Leave a Comment

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https://traffic.libsyn.com/secure/fir/fir-intvw-faisal-saeed-al-mutar.mp3Podcast: Play in new window | Download (Duration: 9:43 — 14.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsFaisal Saeed Al Mutar is the founder and CEO of Ideas Beyond Borders, a non-profit organization based in New York. We recently connected on Twitter and Faisal was telling me about a project to… Continue Reading →

Filed Under: FIR Interviews Tagged With: books, Faisal Saeed Al Mutar, Ideas Beyond Borders, Iraq, University of Mosul, Wikipedia

FIR Interviews

FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance

February 9, 2022 by Shel Holtz and Neville Hobson Leave a Comment

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Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Neville and Shel talk with Ben about the research and its application to marketing planning and execution.
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FIR Interviews

FIR Interview: When Narrative Strategies Fail

November 21, 2021 by Shel Holtz Leave a Comment

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Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, “Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.”) There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view.

Does it always work? In one case, in one study, it did not. In fact, using a narrative strategy in the argument presented in this study actually led some in the audience to move even further away from the desired position than they already were.

In this FIR Interview, Shel Holtz speaks with Dr. Liana Winett and Dr. Jeff Niederdeppe, co-authors of “When ‘Tried and True’ Advocacy Strategies Backfire.” There are clear lessons from this study for public relations and public advocacy professionals.
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FIR Interviews

FIR Interview: Eric Schwartzman on His New Book, “The Digital Pivot”

May 10, 2021 by Shel Holtz and Neville Hobson Leave a Comment

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Eric Schwartzman, an early contributor to the “For Immediate Release” podcast, has written a new book, “The Digital Pivot,” and discussed it with Shel and Neville. In the book, Eric explains what successful digital marketers do differently.
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FIR Interviews

FIR Interview: “An Effort to Understand” Author David Murray

April 3, 2021 by Shel Holtz 1 Comment

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David Murray’s new book, “An Effort to Understand,” is a collection of essays drawn from many years of posts to his blog, Writing Boots. Addressing the challenges of communicating with one another in a polarized society, the book is structured first to define communication, then move from the personal to the organizational. Like the society on which the book is focused, not everyone will agree with everything in the book, but Murray offers sage wisdom about how to engage in conversations about these matters.

In this interview, FIR co-host Shel Holtz talks with Murray about the book, including his assertion that it is not communication if you know the outcome and that communication should not be civil.
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FIR Interviews

FIR Interview: CiviliNation President Jolie O’Dell and VP/Founder Andrea Weckerle

March 17, 2021 by Shel Holtz and Neville Hobson 1 Comment

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Andrea Weckerle first appeared in an FIR Interview a decade ago after she had founded CiviliNation, a non-profit that is “taking CiviliNation logoa stand against online harassment, character assassination, misinformation, and violence.” That’s a tall order given the state of civil discourse these days. In this FIR Interview, Andrea is joined by CiviliNation’s new president, veteran technology journalist Jolie O’Dell. The conversation covers the organization’s approach to addressing the issues that underlie outrage culture, doxxing, and other behaviors that undermine the potential of online conversation.
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FIR Interviews

FIR Interview: Phil Gomes on the NFT Craze

March 12, 2021 by Shel Holtz Leave a Comment

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You can’t visit a news site or check your feeds right now without seeing articles about NFTs — non-fungible tokens — and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs.

There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and how do they work (in terms we communicators can understand)? For that, we turn to Phil Gomes, former digital executive at Edelman and current head of global communications and marketing for Bloq‘s multiple services and brands.
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FIR Interviews

FIR Interview: Mayo Clinic’s Dr. Sandhya Pruthi and Jay Maxwell on Creating a Smart Audio First Aid Skill

October 19, 2017 by Shel Holtz Leave a Comment

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In this FIR Interview, Shel Holtz talks with Dr. Sandhya Pruthi, the Mayo Clinic’s chief medical editor and associate medical director for Content Management and Delivery, and Jay Maxwell, senior director of Health Information, about the development of the Clinic’s new First Aid skill for the Amazon Alexa platform, how it works, how they measure its effectiveness, and their approach toward preparing for a voice-enabled world. The interview includes a brief demonstration of the Clinic’s Alexa skill.
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FIR Interviews

FIR Interview: Nicole Scheffler, Host of the Diva Tech Talk Podcast

October 10, 2017 by Shel Holtz Leave a Comment

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According to its website, Diva Tech Talk “is a specialized communication channel highlighting women doing wonderful things in the technology arena by creating podcasts from interviews with successful female individuals in the field and covering various technology events.  It was created to inform and inspire women of all ages to succeed in professional and life missions that are technology-driven.” The podcast has also won Clarion Awards from the Association for Women in Communications in 2017 and 2016. In this FIR Interview, Shel Holtz spoke with Diva Tech Talk co-founder and host Nicole Scheffler about the show’s origins, its goals, and life as a female engineer in a male-dominated industry (and what communicators can do to help change that).
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FIR Interviews

FIR Interview: Phil Gomes on Blockchain and the Marketing Value of Digital Permanence

September 14, 2017 by Shel Holtz Leave a Comment

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In this FIR Interview, host Shel Holtz talks with Edelman’s Phil Gomes, senior vice president of U.S. B2B Digital, about his new blockchain white paper, published by the American Association of Advertising Agencies. that makes the case for marketers and communicators to add blockchain technology to the list of technologies they must understand. some of the startups whose work could change communication processes and content, as well as other dimensions of blockchain that will soon be part of communication workflows.
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Filed Under: FIR Interviews Tagged With: blockchain

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