FIR Interviews

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What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week’s episode of Spin Sucks. 

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At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary.

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In this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic.
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What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride. 

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What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war. 

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Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Neville and Shel talk with Ben about the research and its application to marketing planning and execution.
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Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, “Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.”) There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view.

Does it always work? In one case, in one study, it did not. In fact, using a narrative strategy in the argument presented in this study actually led some in the audience to move even further away from the desired position than they already were.

In this FIR Interview, Shel Holtz speaks with Dr. Liana Winett and Dr. Jeff Niederdeppe, co-authors of “When ‘Tried and True’ Advocacy Strategies Backfire.” There are clear lessons from this study for public relations and public advocacy professionals.
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