Most companies have jumped on the social media train. Some even have plans to deal with the issues that arise when something goes awry. Those plans, though, are most often kept in the marketing or social media departments. The company’s risk manager (or whichever department manages risk) is rarely looped in. Since most digital and social media involves third-party sites and doesn’t touch seem to touch the company’s own networks, IT is also often on the outside, other than playing a role in the development of standard computer usage policies.
Yet the risks posed by the common use of digital and social media include several that social media and marketing teams typically don’t consider. In early July, JEM Consulting & Advisory Services released the results of a new study, 2017 State of Digital & Social Media Risk. In addition to not having all the right players at the table when developing processes and policies for digital and social media, too many companies don’t even have policies and even fewer conduct all-employee training.
In this FIR Interview, host Shel Holtz spoke with Jen McClure, CEO of JEM, about the study. Jen presented a webinar to introduce the study results, which is also available.
Connect with Jen on Twitter at @JenMcClure_JEM.
About Our Conversation Partner
Jennifer McClure is CEO of JEM Consulting, LLC. Prior to founding JEM, Jen was VP of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. She was Managing Director of Re:Imagine Group, a consulting firm focused on helping clients to re-‐imagine their business models for the digital age; CMO of Redwood Collaborative Media, a start-‐up focused on building professional online communities for technology professionals; and Managing Director of Albrycht McClure & Partners, a strategic marketing and communications consulting firm, specializing in serving high-‐tech Silicon Valley start-‐ups. She also held marketing, public relations and financial management roles at Ziff‐Davis and Ketchum Public Relations.