Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Neville and Shel talk with Ben about the research and its application to marketing planning and execution.
About Our Conversation Partner
Ben Myall is U.S. CEO and co-founder of the marketing agency, Three Whiskey. He passes his substantial experience on to clients, ensuring they have the right digital strategy in place to achieve their business objectives. Ben co-founded the agency in 2015 and served as the agency’s managing partner before assuming the U.S. role, based in Dallas, Texas, in 2019.
Read the Three Whisky blog post about its research.