FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR Interviews / FIR Interview: Sharam Fouladgar-Mercer on PR Analytics
FIR Interviews

FIR Interview: Sharam Fouladgar-Mercer on PR Analytics

May 16, 2017 by Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/fir-sharam-3.mp3

Podcast: Play in new window | Download (Duration: 30:31 — 12.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS

When Sharam Fouladgar-Mercer first joined us for an FIR Interview in August 2013,  he had just launched AirPR as a marketplace to connect independent PR practitioners and small agencies with startups needing PR help. Our next interview came four months later, as AirPR introduced a new analytics tool, AirPR Analyst. Now, nearly four years later, AirPR has shed the marketplace and focuses exclusively on its analytics product.

In this third FIR Interview, Sharam discusses insights he has gained from four years of assessing PR efforts, including a “potential customer number.” He discusses the dramatic changes PR has experienced in the last four years and the increased demand on practitioners to deliver meaningful metrics, as well as the integration of PR with web analytics to track actions and behaviors following a communication.

Sharam also talked with FIR Interviews host Shel Holtz about the pointlessness of impressions and advertising value equivalencies as PR metrics and the role Artificial Intelligence will play (and the roles it most likely won’t play) in PR and PR measurement.

FIR Interviews are sponsored by Thornley Fallis, the public engagement specialists. If you are looking for tools and up to date techniques to engage with your community, Thornley Fallis can help. Find them at thornleyfallis.com.

About Our Conversation Partner

Sharam Fouladgar-Mercer is co-founder and CEO of AirPR, a technology solution to measure the impact of PR. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing/virtualization), and mobile. He served on the Board at Makara (sold to RedHat) and TouchCommerce (sold to Nuance). Sharam began his career as a technologist at Appian, a BPM software startup where he managed the first enterprise-wide tracking system for the Department of Homeland Security. Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital’s Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BS in Computer Science from Princeton University and an MBA from Harvard Business School. He played NCAA D 1 ice hockey and is fluent in Farsi. Follow him on twitter @sharamfm.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR Interviews
    FIR Interview: Phil Gomes on blockchains and PR
  • FIR Interviews
    FIR Interview: Jason Kintzler on Compressor, a PR "Smart Bomb"
  • FIR Interviews
    FIR Interview: Amy Bickers on Transformation Communication

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

Filed Under: FIR Interviews

Share Your Comments on FIR Interviews

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.