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You can’t visit a news site or check your feeds right now without seeing articles about NFTs — non-fungible tokens — and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs.

There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and how do they work (in terms we communicators can understand)? For that, we turn to Phil Gomes, former digital executive at Edelman and current head of global communications and marketing for Bloq‘s multiple services and brands.

About our Conversation Partner

Phil is chief communication and marketing officer for Bloq’s multiple services and brands. Prior to joining Bloq in 2018, Phil spent 13 years at Edelman, guiding the world’s largest communications firm’s initial explorations across two generational technology shifts — social media and blockchain — and building its global blockchain center-of-excellence. In his near-decade in Silicon Valley prior to Edelman, Phil worked with startups and enterprise companies alike. His work helped guide clients to win the Technology Pioneers Programme Award at the World Economic Forum in Davos, Switzerland. Twice. Known for industry “firsts,” Phil is widely considered to be the first PR professional to start a blog (2001) and the first to describe and demonstrate the value of blockchain technology in communications (2015).

Links to Resources Mentioned in the Interview

• Mintable.app
• TrustWallet
• Rarible
• Foundation
• Imogen Heap and the Blockchain Revolution
• The Trust Machine (documentary by Alex Winter)
• Coinbase
• About the Kings of Leon NFT

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio