You can’t visit a news site or check your feeds right now without seeing articles about NFTs — non-fungible tokens — and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs.
There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and how do they work (in terms we communicators can understand)? For that, we turn to Phil Gomes, former digital executive at Edelman and current head of global communications and marketing for Bloq‘s multiple services and brands.
About our Conversation Partner
Phil is chief communication and marketing officer for Bloq’s multiple services and brands. Prior to joining Bloq in 2018, Phil spent 13 years at Edelman, guiding the world’s largest communications firm’s initial explorations across two generational technology shifts — social media and blockchain — and building its global blockchain center-of-excellence. In his near-decade in Silicon Valley prior to Edelman, Phil worked with startups and enterprise companies alike. His work helped guide clients to win the Technology Pioneers Programme Award at the World Economic Forum in Davos, Switzerland. Twice. Known for industry “firsts,” Phil is widely considered to be the first PR professional to start a blog (2001) and the first to describe and demonstrate the value of blockchain technology in communications (2015).
Links to Resources Mentioned in the Interview