FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR Interviews / FIR Interview: Jeremiah Owyang on Corporate Innovation Programs
FIR Interviews

FIR Interview: Jeremiah Owyang on Corporate Innovation Programs

March 9, 2017 by Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/fir-owyang-innovation.mp3

Podcast: Play in new window | Download (Duration: 34:24 — 14.4MB) | Embed

Subscribe: Google Podcasts | Email | RSS

The word “disruption” is thrown about with reckless abandon these days. Defined simply as “disturbance or problems that interrupt an event, activity, or process,” in the business world every new technology or trend is heralded as a disruptive force. In a 2013 TechCrunch post, financial advisor Andy Rachleff argued that Silicon Valley engineers “mistake better products for disruptive ones.” when, in fact,  a disruptive product “addresses a market that previously couldn’t be served — a new-market disruption — or offers a simpler, cheaper, more convenient alternative to an existing product — a low-end disruption.”

When faced with genuine disruption, businesses need to respond with innovation. Consider Ford Motor Company, facing disruption from autonomous vehicles, which is exploring new lines of business, “such as ride-hailing and pay-by-minute car rentals,” according to The Wall Street Journal.

The problem with business innovation — changing something established by introducing something new to it or introducing something completely new — is that most companies are structured to support their established lines of business, products or services that were innovated long ago and that now just chug along, cash cows producing most of the company’s revenues.

Jeremiah Owyang founded CrowdCompanies as a council of large businesses that stood to be disrupted by the “sharing economy,” a class of businesses established based on the innovation of technology serving as the intermediary between people who have something (cars, spare rooms or apartments, free time) and people who want it (to get somewhere cheaper and faster than a cab, to stay somewhere more homey and less costly than a hotel room, to clean out a garage or scan photos, for example). Each of the members of CrowdCompanies needs to innovate to stave off disruption.

They asked Owyang “to look inside of companies, to find out how they are structured to respond to disruption trends.” The result is a report, “The Corporate Innovation Imperative: How Large Corporations Avoid Disruption by Strengthening Their Ecosystem” (which is available below). In this FIR Interview, Shel Holtz and Jeremiah talk about the obstacles to innovation, some of the 10 types of innovation programs the study uncovered, the metrics for measuring innovation success, and more.


FIR Interviews are recorded using Zencastr and are sponsored by ThornleyFallis.

About our Conversation Partner

Jeremiah Owyang helped major companies navigate the first phase of sharing: social media. He’s committed to helping companies through the second phase of sharing, as people share and create the physical world around them. Over the course of his career, Jeremiah has identified big trends before they happen, and helped major companies through the transition.

Jeremiah was a founding partner and research director at Altimeter Group, and currently serves on Altimeter’s on board of advisors. Before that, he was a Forrester Analyst covering social computing for the interactive marketer. Jeremiah was also Global Web Marketing at Hitachi Data Systems, where he launched the social media program Jeremiah has been advising and influencing business leaders globally. Jeremiah is a professional speaker and keynotes business conferences around the globe. His online publications often receive over 100k views from his blog, Web Strategy.

Connect with Jeremiah on LinkedIn.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR Interviews
    FIR Interview: Jeremiah Owyang on competing in the collaborative economy
  • FIR Interviews
    FIR Interview: Amy Bickers on Transformation Communication
  • FIR Interviews
    FIR Interview: Stephen Waddington on Fake News

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

Filed Under: FIR Interviews

Share Your Comments on FIR Interviews

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.