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For 10 years, Netvibes has been providing individuals and organizations with a dashboard service that allows them to transform browsing, sharing, and tagging into tangible business data to share, analyze and act on. Netvibes dashboards have been used by organizations for brand monitoring, reputation management, product marketing, community portals, and personalized workspaces, among other things.

On Tuesday, Netvibes unveiled the new Dashboard of Things that it announced earlier in the year. With the addition of connected devices to the service, users can now create use existing “potions” or create new ones that initiate an action when specific conditions are met. For example, Netvibes can monitor the company’s website and if it goes down, immediately email the IT team, text the website administrator, and automatically reboot the server. Or, of more interest to communicators, if Netvibes detects a spike in negative sentiment in posts about your product or service, it can email the PR team and text the social media manager. Individuals can take advantage of the dashboard, too, getting a text reminder to bring an umbrella if the forecast calls for rain, for example.

Potions are easy to assemble (see screenshot below).

In this FIR interview, Netvibes CEO Freddy Mini and UX and Press Relations Director Kim Terca join FIR co-host Shel Holtz to talk about the addition of the Interent of Things to the dashboard and how communicators can take advantage of it. (Netvibes Basic is a free service, with monthly fees for VIP, Individual, Team, and Enterprise accounts.)

About our Conversation Partners

Freddy Mini has been CEO of Netvibes Limited at Dassault Systemes SA since May 2008. Netvibes is the Dashboard of Everything, delivering social media and brand monitoring, news aggregation, drag-and-drop analytics and data visualization—all in one easy-to-use and fully customizable platform. Mini joined Netvibes Limited as COO in 2007. Previously, he served as Senior Vice President and Managing Director of CNET Networks Europe, where he was responsible for creating and building their operations to more than 200 people while exceeding all profitability goals. He co-founded musicMe.com, the first music search service in the world. He served as Chief Executive Officer of Ziff-Davis France. He serves as Director of MusicMe and Netvibes Limited.

Kim Terca leads marketing and PR for Netvibes, “The Dashboard of Everything” that delivers news and social media monitoring, analytics and automated reporting for agencies and brands. An experienced tech PR practitioner, Kim has worked with some of the leading companies in big data and analytics during her PR agency career. Kim holds a degree from Harvard University and lives in San Francisco.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio