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Snapchat wasn’t made for internal communications but that doesn’t mean it can’t be used for that purpose. At the MediaMath New Marketing Institute, employees are sharing content both serious and lighthearted using the popular messaging app. In this FIR Interview, host Shel Holtz talks with Elise James-DeCruise, MediaMath’s vice president responsible for the Institute, about how staff came to employ Snapchat at work, how it has expanded, and what its future potential might be.

James-Decruise also explains the role of the Institute, helping marketers (and other communicators) learn about programmatic buying and other dimensions of the fast-evolving online marketing field.

About our conversation partner

 Elise James-DeCruise brings 15 years of experience managing, facilitating and building targeted training programs from the ground up to empower students to navigate increasingly complex technological industries.

Elise joined MediaMath in 2012, where she founded an educational institute within the company, the New Marketing Institute. NMI focuses on the skills gap within the advertising industry at large, building the sophisticated media traders that have made MediaMath’s platform into the most visionary DSP for advertisers, according the Gartner Magic Quadrant. She leads a global team of 29, touching 16 countries.

Elise holds a B.A., in Communications, PR & Advertising and a M.S., in Instructional Leadership/Business Communications from Robert Morris University. More details on James-DeCruise’s background is available in her bio on the MediaMath website.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio